Major YouTube creators are facing backlash for accepting AI money
Major YouTube creators are facing backlash for accepting AI money
YouTube头部创作者因接受AI公司赞助而面临舆论反弹
Over the past few days, a number of prominent filmmaking content creators including Matti Haapoja and Sam “Kold” Kolder have posted videos of themselves demonstrating what’s possible with AI platform Higgsfield. The videos highlight Higgsfield’s recently added Seedance 2.5 functionality and pitch these technologies as the future of video production.
在过去几天里，包括 Matti Haapoja 和 Sam “Kold” Kolder 在内的多位知名电影制作类内容创作者发布了视频，展示了 AI 平台 Higgsfield 的功能。这些视频重点介绍了 Higgsfield 最近新增的 Seedance 2.5 功能，并将这些技术宣传为视频制作的未来。
In response to these videos, other creators started sharing what appear to be screenshots of partnership offers they’d received from PR firms working on Higgsfield’s behalf. All of this led fans to the conclusion that Higgsfield has been trying to use creators to boost its profile and garner goodwill from the public. Almost immediately, fans began dragging Haapoja and Kolder for seemingly working with Higgsfield.
针对这些视频，其他创作者开始分享他们收到的合作邀约截图，这些邀约来自代表 Higgsfield 的公关公司。这一切让粉丝们得出结论：Higgsfield 一直试图利用创作者来提升其知名度并博取公众好感。几乎在瞬间，粉丝们就开始抨击 Haapoja 和 Kolder，认为他们与 Higgsfield 进行了合作。
Haapoja’s and Kolder’s videos are not labeled as ads and neither of the creators responded to The Verge’s questions about whether these were paid partnerships. (After this piece was published, Higgsfield PR manager Nuray Omarkhan said that “the creators were compensated through a negotiated combination of monetary payment and Higgsfield credits.) But in producing and posting videos that feel very much like ads for Higgsfield, both creators left portions of their audiences feeling alienated.
Haapoja 和 Kolder 的视频并未标注为广告，且两位创作者均未回应 The Verge 关于这是否属于付费合作的询问。（本文发布后，Higgsfield 公关经理 Nuray Omarkhan 表示：“创作者通过金钱支付和 Higgsfield 积分的组合方式获得了报酬。”）但由于制作并发布了这些极具 Higgsfield 广告色彩的视频，两位创作者让部分受众感到疏远。
Haapoja and Kolder enthusiastically frame Higgsfield and Seedance 2.5 as innovative tools that have the potential to revolutionize the entertainment industry. Haapoja’s is kind of like an infomercial where he explains how Cully Hill Boys — Higgsfield’s feature-length film starring AI-generated duplicates of YouTubers Mikyle “N3on” Rafiq and Matt Kiatipis — was produced with prompts. Haapoja also demonstrates Seedance 2.5’s capabilities with AI-manipulated footage of himself placed in different sci-fi settings.
Haapoja 和 Kolder 热情地将 Higgsfield 和 Seedance 2.5 描述为有潜力彻底改变娱乐行业的创新工具。Haapoja 的视频就像是一则电视购物广告，他解释了 Higgsfield 的长篇电影《Cully Hill Boys》是如何通过提示词制作出来的，该片由 YouTube 博主 Mikyle “N3on” Rafiq 和 Matt Kiatipis 的 AI 生成替身主演。Haapoja 还通过将自己置于不同科幻场景中的 AI 处理素材，展示了 Seedance 2.5 的能力。
Kolder’s video — titled “AI is replacing me” — tells a story that starts off with an explanation of Kolder’s background in video production before it becomes a fictionalized, Chappie-esque narrative in which he explores Mauritania with the help of a robot. Both videos blend footage of real people with distinctly uncanny AI-generated imagery.
Kolder 的视频标题为《AI 正在取代我》，故事开头介绍了他在视频制作方面的背景，随后转入一段虚构的、类似《超能查派》（Chappie）的叙事，讲述他在机器人的帮助下探索毛里塔尼亚。两段视频都将真人素材与极其诡异的 AI 生成图像融合在了一起。
On Threads, Haapoja’s video was met with pushback from fans and other creators who consider him their peer. Marques Brownlee took issue with Haapoja likening generative AI to the Canon EOS 5D Mark II (an iconic DSLR known for making shooting in 1080p full HD more affordable for independent filmmakers). Brownlee also emphasized that unlike the 5D Mark II (a physical tool people still had to learn how to use), gen AI is “trained on real human-made material without any credit.”
在 Threads 上，Haapoja 的视频遭到了粉丝和其他将其视为同行的创作者的抵制。Marques Brownlee 对 Haapoja 将生成式 AI 比作佳能 EOS 5D Mark II（一款标志性的单反相机，因让独立电影人能以更低成本拍摄 1080p 全高清视频而闻名）的做法表示异议。Brownlee 还强调，与 5D Mark II（一种人们仍需学习如何使用的物理工具）不同，生成式 AI 是“在未经任何署名的情况下，基于人类创作的真实素材训练出来的”。
Unlike the overwhelmingly negative feedback to Haapoja’s video, Kolder’s comments section on YouTube was more of a mixed bag, with many viewers responding positively. But for every few “absolute cinema!” or “amazing transitions!” comments, there are people lamenting that “AI defeated our king” and insisting that “no AI can replace creative artists.”
与 Haapoja 视频下压倒性的负面反馈不同，Kolder 在 YouTube 上的评论区呈现出两极分化，许多观众给出了正面回应。但每出现几条“绝对的电影级作品！”或“惊人的转场！”评论，就会有人感叹“AI 打败了我们的王”，并坚称“没有任何 AI 可以取代创意艺术家”。
The negative reactions to Haapoja’s and Kolder’s videos have been much louder than most of the responses to some of Higgsfield’s other recent creator collaborations. Cully Hill Boys debuted last week without all that much fanfare, which made it seem like viewers might not have had particularly strong feelings either way about it.
针对 Haapoja 和 Kolder 视频的负面反应，远比 Higgsfield 最近与其他创作者合作所引发的反馈要强烈得多。《Cully Hill Boys》上周首映时并没有引起太大轰动，这似乎表明观众对它并没有特别强烈的看法。
What’s different about Haapoja’s and Kolder’s posts is how they come across as sponsored advertising intended to ingratiate the creators’ audiences with Higgsfield. Even though neither of the creators goes so far as to say “you, too, should absolutely be using these products,” that certainly seems to be the underlying message. The caption for Kolder’s video appears to contain what looks like an affiliate link, offering a 30 percent discount on an annual Higgsfield subscription.
Haapoja 和 Kolder 的帖子与众不同之处在于，它们看起来像是旨在让创作者的受众对 Higgsfield 产生好感的赞助广告。尽管两位创作者都没有明确说“你们也绝对应该使用这些产品”，但这似乎确实是其潜在的信息。Kolder 的视频说明中似乎包含了一个联盟营销链接，提供 Higgsfield 年度订阅 30% 的折扣。
As common as partnerships between brands and creators are today, Haapoja’s and Kolder’s cases show what can happen when people with large social media followings involve themselves with products and companies that don’t align with their audiences’ values. This is a potential issue with basically any product, but by endorsing generative AI in particular, creators are opening themselves up to becoming focal points for people’s negative feelings about the technology.
尽管品牌与创作者之间的合作在今天已司空见惯，但 Haapoja 和 Kolder 的案例表明，当拥有大量社交媒体粉丝的人参与到与受众价值观不符的产品和公司中时，会发生什么。这在本质上是任何产品都可能存在的问题，但通过为生成式 AI 背书，创作者们正让自己成为公众对该技术负面情绪的焦点。