Amazon hikes hardware prices by 60%, blaming memory shortage
Amazon hikes hardware prices by 60%, blaming memory shortage
亚马逊将硬件价格上调 60%，归咎于内存短缺
Over the weekend, Amazon significantly raised the prices of its hardware devices, jacking them up by as much as 60% in some cases. The price explosion impacted Fire TVs, Echos, Kindles, and Eeros. 上周末，亚马逊大幅提高了其硬件设备的价格，部分产品的涨幅高达 60%。此次价格暴涨影响了 Fire TV、Echo、Kindle 和 Eero 等产品线。
One egregious example that’s been cited is that of the Echo Dot, one of Amazon’s cheapest smart speakers, the price of which jumped 60% overnight, from $49.99 to $79.99. Price-tracking sites like CamelCamelCamel show the stark uptick, which has previously hovered much lower. 一个被广泛引用的典型例子是 Echo Dot，作为亚马逊最便宜的智能音箱之一，其价格一夜之间上涨了 60%，从 49.99 美元飙升至 79.99 美元。价格追踪网站 CamelCamelCamel 显示了这一明显的涨幅，而此前该产品的价格一直维持在较低水平。
When reached for comment by TechCrunch, Amazon shared the following: “The consumer electronics industry is facing significant increases in memory and storage component costs. After absorbing these increases for as long as we could, we recently adjusted pricing across our product lines.” 在接受 TechCrunch 采访时，亚马逊回应称：“消费电子行业正面临内存和存储组件成本的大幅上涨。在尽可能长时间地消化这些成本增长后，我们近期对全线产品进行了价格调整。”
The company also said that it would continue to offer occasional promotions to customers over the course of the next year. 该公司还表示，在未来一年内，将继续为客户提供不定期的促销活动。
Amazon’s price hikes reinforce the reality that it’s a terrible time to buy hardware. The global memory shortage fueled by the AI boom (also known as “RAMmageddon“) is driving up the cost of producing devices of all stripes. As a result, companies are increasingly passing on the costs to their customers. 亚马逊的涨价行为再次印证了一个现实：现在绝非购买硬件的好时机。由人工智能热潮引发的全球内存短缺（也被称为“内存末日”或“RAMmageddon”）正在推高各类设备的生产成本。因此，越来越多的公司开始将这些成本转嫁给消费者。
In a sign of the times, Apple recently hiked its prices, and has sought to offset the steep new rates by introducing a device-leasing program, thus allowing users to pay off their devices over time. 作为当前形势的一个缩影，苹果公司近期也上调了价格，并试图通过引入设备租赁计划来抵消高昂的新价格，从而允许用户分期支付设备费用。
The RAM shortage is expected to continue throughout 2027 before prices potentially crest and stabilize in 2028. 预计内存短缺状况将持续整个 2027 年，价格有望在 2028 年达到峰值并趋于稳定。