Life360 expands pet tracking with new $8 scannable tags and zoomie alerts

Life360 推出 8 美元可扫描宠物标签及“Zoomies”活力提醒，扩展宠物追踪功能

Family location-sharing and safety app Life360 is expanding its pet-tracking capabilities on Tuesday with the launch of a new product line of $7.99 scannable pet tags and other pet-care features that tap into its tracking network technology. 家庭位置共享与安全应用 Life360 于周二宣布扩展其宠物追踪功能，推出了一系列售价 7.99 美元的可扫描宠物标签，以及其他利用其追踪网络技术的宠物护理功能。

Life360 expanded into pet tech last year with the launch of GPS pet trackers that leverage the lost-item-finding capabilities that the company integrated into its platform after its 2021 acquisition of AirTag rival Tile. With Tile, the company now offers not just location-sharing features for families, but also the ability for members to track other things of importance — like keys, handbags, luggage, and pets. Since then, families on the service have added more than 8 million pets to their accounts, the company says. Life360 去年进军宠物科技领域，推出了 GPS 宠物追踪器。该产品利用了公司在 2021 年收购 AirTag 竞争对手 Tile 后整合到平台中的失物查找功能。借助 Tile，该公司现在不仅为家庭提供位置共享功能，还让成员能够追踪其他重要物品，如钥匙、手提包、行李和宠物。据该公司称，自那时起，使用该服务的家庭已在账户中添加了超过 800 万只宠物。

However, the team found that not everyone wants to attach a bulky tracker to their pet’s collar, and not everyone needs access to location-tracking features or other advanced options like geofences and escape alerts. In many cases, pet owners just want to put their contact information on a pet’s tag, which is what the new scannable pet tags support. 然而，团队发现并非所有人都愿意在宠物的项圈上挂一个笨重的追踪器，也不是每个人都需要位置追踪功能或地理围栏、逃脱警报等高级选项。在许多情况下，宠物主人只是想在宠物标签上留下联系方式，而这正是新款可扫描宠物标签所支持的功能。

But there’s a twist. Instead of just providing a pet owner’s phone number when someone scans the QR code printed on the new pet tags, the scan also alerts the family through the Life360 app installed on the family’s smartphones. (The person who found the pet does not need to have the app for this to work.) This helps in multiple ways — not only does it provide peace of mind to families searching for a lost pet, but it also provides the pet’s location details. That can be useful if the lost pet escapes from the finder’s control and runs off again, as the family will at least have the last known location recorded. Families can update their contact details through the Life360 pet profile in the app. 但这里有一个巧妙之处：当有人扫描新款宠物标签上印制的二维码时，它不仅会提供宠物主人的电话号码，还会通过安装在家庭成员手机上的 Life360 应用发出提醒。（捡到宠物的人无需安装该应用即可实现此功能。）这在多方面提供了帮助——它不仅让寻找丢失宠物的家庭感到安心，还提供了宠物的具体位置信息。如果丢失的宠物从捡到者手中再次逃脱，这一点尤为有用，因为家庭至少能记录下最后已知的地点。家庭成员可以通过应用内的 Life360 宠物资料更新联系方式。

In addition, the company is rolling out several new pet-care features for families, including tools that let families schedule “care logs” to manage and track whether the pet has been fed, walked, given medication, or had its litter cleaned. Everyone in the family can see these care routines, so they will know if the pet needs their attention. 此外，该公司还为家庭推出了几项新的宠物护理功能，包括允许家庭安排“护理日志”的工具，以管理和追踪宠物是否已喂食、遛过、服药或清理过猫砂。家庭中的每个人都可以看到这些护理日常，从而了解宠物是否需要照顾。

Another fun feature is “Zoomies Alerts” for GPS trackers, which track the bursts of energy a pet has at particular points during the day or evening. A new Weekly Roundup will recap other routines, like the distance walked or information about who in the family provided the pet with the most care during the week. 另一个有趣的功能是针对 GPS 追踪器的“Zoomies Alerts”（活力提醒），它可以追踪宠物在白天或晚上特定时间段的能量爆发。新的“每周汇总”（Weekly Roundup）功能将回顾其他日常活动，例如步行距离，或关于本周家中谁为宠物提供了最多照顾的信息。

With the new features, the company is also making its pet trackers more affordable. Before, the Pet GPS trackers were only available with the higher-tier Platinum and Gold subscriptions, but now they’re included with the $99-per-year Silver bundles, too. The new pet tags and GPS trackers are sold on both the company’s website and Amazon in the U.S., Canada, Australia, New Zealand, and the U.K. 随着这些新功能的推出，该公司还降低了宠物追踪器的购买门槛。此前，宠物 GPS 追踪器仅适用于更高级别的白金和黄金订阅套餐，但现在它们也被包含在每年 99 美元的白银套餐中。新款宠物标签和 GPS 追踪器目前已在美国、加拿大、澳大利亚、新西兰和英国的公司官网及亚马逊上架销售。