Meta addresses ‘pervert glasses’ reputation with a privacy fix and a new marketing campaign

Meta 通过隐私修复和全新营销活动，试图扭转其智能眼镜“偷拍神器”的负面形象

Meta is updating its AI-powered smart glasses to close a loophole that allowed wearers to keep recording after covering the front-facing LED. Alex Himel, Meta’s vice president of augmented reality, writes in a post on Threads that “the camera will now stop working if the light is covered during a recording.”

Meta 正在为其 AI 智能眼镜进行更新，以堵住一个技术漏洞：此前，用户可以通过遮挡前置 LED 指示灯来持续进行录制。Meta 增强现实副总裁 Alex Himel 在 Threads 上发文称：“现在，如果在录制过程中遮挡指示灯，摄像头将停止工作。”

The company’s line of smart glasses already disables their built-in cameras if someone covers the LED capture light, which blinks to alert others that you’re recording or taking a picture. However, some wearers found that they can bypass these restrictions by covering the LED light after they started recording. This latest fix comes a little over a month after Meta updated its glasses to turn off its camera when wearers physically tamper with the capture light.

该公司旗下的智能眼镜此前已具备一项功能：如果有人遮挡住用于提醒他人正在拍照或录像的 LED 指示灯，内置摄像头便会自动禁用。然而，一些用户发现，他们可以在开始录制后再遮挡 LED 灯，从而绕过这些限制。此次修复距离 Meta 上次更新（即当用户物理干扰指示灯时关闭摄像头）仅过去了一个多月。

“We’re going to keep rolling out updates like this to make sure the capture LED can reliably alert bystanders when photos or videos are being captured for someone’s gallery,” Himel writes. “Only a tiny minority of people try to get around these protections, and the fact they have to go to these lengths shows our efforts are working.”

“我们将继续推出此类更新，以确保当有人在拍摄照片或视频时，捕捉指示灯能够可靠地提醒旁观者，”Himel 写道。“只有极少数人试图绕过这些保护措施，而他们必须费尽心思才能做到这一点，这恰恰证明了我们的努力是有效的。”

Meta’s smart glasses have sparked concerns surrounding privacy and harassment, with some wearers recording others without their consent and filming social media “pranks” on random bystanders. These concerns, coupled with a report about Meta adding a facial recognition feature, have culminated in a global campaign against the smart glasses.

Meta 的智能眼镜引发了关于隐私和骚扰的担忧，一些佩戴者在未经他人同意的情况下进行录制，并拍摄针对路人的社交媒体“恶作剧”。这些担忧，加上有关 Meta 正在增加面部识别功能的报道，最终演变成了一场针对该智能眼镜的全球抵制运动。

But now, Meta is trying to spread “awareness” about its LED capture light by launching its own campaign in communities “where glasses sales have been popular,” Meta spokesperson Albert Aydin tells The Verge. One billboard, which is currently up in Los Angeles, shows Meta’s smart glasses alongside a caption that says, “The camera lets you capture the moment. The light lets everyone around you know when you do.” A video shared by Meta similarly says that the capture LED “signals when the glasses are capturing photos and videos,” and that “no light” means “no capture.”

但现在，Meta 正试图通过在“眼镜销量较高”的社区发起营销活动，来提升公众对其 LED 指示灯的“认知度”。Meta 发言人 Albert Aydin 告诉《The Verge》，目前洛杉矶的一块广告牌上展示了 Meta 智能眼镜，并配文称：“摄像头让你捕捉瞬间，而指示灯则让周围的人知道你在拍摄。”Meta 分享的一段视频也传达了类似信息，强调捕捉指示灯“会在眼镜拍摄照片和视频时发出信号”，并明确“没有灯光”就意味着“没有拍摄”。