YouTube now lets creators tag Amazon products and earn commissions from purchases

YouTube 现在允许创作者标记亚马逊商品并从中赚取佣金

YouTube announced on Thursday that eligible creators in the U.S. can now tag Amazon products in their content and receive a cut of sales. Creators can link Amazon products in their shorts, long-form videos, and livestreams. The update turns product recommendations into a more direct revenue stream for creators, and for Amazon, the move puts its massive online marketplace inside one of the most popular video platforms.

YouTube 周四宣布，美国符合条件的创作者现在可以在其内容中标记亚马逊商品，并从中获得销售分成。创作者可以在短视频（Shorts）、长视频和直播中关联亚马逊商品。此次更新将产品推荐转化为创作者更直接的收入来源；对于亚马逊而言，此举将其庞大的在线市场整合到了最受欢迎的视频平台之一中。

Although YouTube already runs a Shopping affiliate program with participating retailers, the addition of Amazon’s vast catalog essentially allows creators to recommend a variety of products through a native integration. By bringing Amazon into the Shopping Affiliate Program, creators no longer need to paste Associates links in the video’s description, then hope viewers copy the link when they make a purchase.

尽管 YouTube 此前已与多家零售商合作开展了购物联盟计划（Shopping affiliate program），但亚马逊海量商品目录的加入，实质上让创作者能够通过原生集成推荐各种产品。随着亚马逊接入购物联盟计划，创作者无需再将亚马逊联盟链接（Associates links）粘贴在视频描述中，也不必再寄希望于观众在购买时手动复制链接。

Instead, YouTube says Amazon will provide it with a curated catalog of highly requested and trending products that creators can tag in their videos. If a creator can’t find a specific product that they want to tag, they can request to add it by reaching out to YouTube Support. The feature also includes auto-tagging support. If enabled, YouTube’s systems can automatically review a creator’s recent uploads to identify and tag eligible Amazon products.

YouTube 表示，亚马逊将提供一份精选目录，包含高需求和热门产品，创作者可以直接在视频中进行标记。如果创作者找不到想要标记的特定产品，可以通过联系 YouTube 客服申请添加。该功能还包括自动标记支持。如果开启此功能，YouTube 的系统可以自动审查创作者最近上传的内容，以识别并标记符合条件的亚马逊商品。

YouTube notes that creators won’t see breakdowns for specific products or individual videos in their analytics, but that they’ll see their overall daily earnings in YouTube Studio. If a viewer ends up returning an item, that commission will be deducted from the creator’s balance.

YouTube 指出，创作者无法在分析数据中查看特定产品或单个视频的详细收益明细，但可以在 YouTube 工作室（YouTube Studio）中查看每日的总收益。如果观众最终退货，相应的佣金将从创作者的余额中扣除。

While only eligible U.S. creators can currently tag Amazon products, those tags can be seen globally. YouTube says it may automatically match a tagged product with a trusted local merchant offer to allow creators to earn commissions on eligible international purchases. If a local merchant isn’t available, the tag will route viewers to the Amazon U.S. website, where commission will be earned if a purchase is finalized on the U.S. site.

虽然目前只有符合条件的美国创作者可以标记亚马逊商品，但这些标签在全球范围内均可见。YouTube 表示，它可能会自动将标记的产品与受信任的本地商家优惠进行匹配，从而让创作者能够从符合条件的国际订单中赚取佣金。如果无法匹配到本地商家，标签会将观众引导至亚马逊美国网站，若观众在美国网站完成购买，创作者仍可获得佣金。

To be eligible, creators must be enrolled in YouTube’s Partner and Shopping Affiliate programs, have an active Amazon Influencer or Associates account, and link it to their YouTube channel.

要获得参与资格，创作者必须加入 YouTube 合作伙伴计划（Partner Program）和购物联盟计划（Shopping Affiliate Program），拥有有效的亚马逊网红（Influencer）或联盟（Associates）账户，并将其关联到自己的 YouTube 频道。