Apple TV is raising its subscription prices again

Apple TV 再次上调订阅价格

For the fourth time in four years, Apple TV is hiking its subscription prices. Now, Apple TV subscriptions will cost $14.99 per month, up from the previous $12.99 per month. The annual subscription cost will also jump from $99 to $119. 在四年内第四次涨价后，Apple TV 再次提高了订阅费用。现在，Apple TV 的月费将从之前的 12.99 美元上涨至 14.99 美元。年度订阅费用也将从 99 美元跃升至 119 美元。

Apple One, the bundle that includes subscriptions to services like iCloud+, TV, Music, and Arcade, will now cost $21.95 per month, up from $19.95. 包含 iCloud+、TV、Music 和 Arcade 等服务的捆绑套餐 Apple One，其月费也将从 19.95 美元上调至 21.95 美元。

Apple isn’t alone in hiking prices for its subscriptions. Netflix raised its prices in March, and Peacock announced a price increase earlier this month. Tech companies are also raising hardware prices, given ongoing RAM and component shortages due to massive demand for hardware for building AI data centers. 并非只有苹果在提高订阅价格。Netflix 在三月份提高了价格，Peacock 也在本月初宣布了涨价。由于构建 AI 数据中心对硬件的巨大需求导致内存（RAM）和组件持续短缺，科技公司也在提高硬件价格。

Consumers’ dismay with Apple likely won’t last long, given that the company will announce its newest slate of iPhones, which will likely include its first foldable model, on September 9. 消费者对苹果的不满可能不会持续太久，因为该公司将于 9 月 9 日发布其最新系列的 iPhone，其中很可能包括其首款折叠屏机型。