Apple TV now costs $14.99 a month after its fourth price hike in four years

Apple TV 订阅费用涨至每月 14.99 美元，四年内第四次提价

Apple raised the price of its streaming service for new and current subscribers on Friday, bumping it up from $12.99 per month to $14.99, Deadline and Variety are reporting. An annual subscription now costs $119, up from $99. Apple also increased the cost of its individual Apple One subscription, which includes Apple TV and Apple’s other subscription services, from $19.95 per month to $21.95.

据《Deadline》和《Variety》报道，苹果公司于周五提高了其流媒体服务的价格，新老订阅用户的月费从 12.99 美元上调至 14.99 美元。年度订阅费用也从 99 美元涨至 119 美元。此外，包含 Apple TV 及苹果其他订阅服务的个人版 Apple One 套餐价格，也从每月 19.95 美元上调至 21.95 美元。

According to Deadline and Variety, the price change is effective immediately, and current subscribers will be notified of it before their next bill.

据《Deadline》和《Variety》报道，此次价格调整即刻生效，现有订阅用户将在下一次扣费前收到通知。

This price hike comes almost exactly a year after Apple last increased its Apple TV subscription fee. It comes just weeks after Apple premiered the fourth season of Ted Lasso, and has increasingly aired live sports like F1, MLB, and Major League Soccer in addition to its prestige TV shows and original movies. Earlier this year, Apple also raised prices on almost all of its devices, and is reportedly planning to increase AppleCare Plus subscription prices.

此次涨价距离苹果上一次上调 Apple TV 订阅费刚好过去一年。就在几周前，苹果刚刚首播了《泰德·拉索》（Ted Lasso）第四季。除了精品剧集和原创电影外，苹果还不断增加 F1、MLB 和美国职业足球大联盟（MLS）等体育赛事的直播内容。今年早些时候，苹果还提高了几乎所有硬件设备的价格，据传还计划上调 AppleCare Plus 的订阅费用。