Apple’s top App Store exec, Phil Schiller, follows wave of exits as CEO Tim Cook steps down
Apple’s top App Store exec, Phil Schiller, follows wave of exits as CEO Tim Cook steps down
苹果 App Store 高管菲尔·席勒（Phil Schiller）随蒂姆·库克（Tim Cook）卸任潮离职
Tim Cook is departing from his long-held role as Apple’s CEO — and a wave of top executives are heading for the exits as he does. On Monday, Bloomberg reported that Phil Schiller, long the head of Apple’s App Store, stepped down from his position in recent days. 蒂姆·库克（Tim Cook）即将卸任他长期担任的苹果公司首席执行官一职，与此同时，一批高管也随之离职。据彭博社周一报道，长期负责苹果 App Store 的菲尔·席勒（Phil Schiller）已于近日卸任。
Schiller has been with the company since 1987, with only a four-year break during that time. He took over the App Store in 2015. However, Schiller won’t be leaving the company entirely. He will be staying on as an Apple Fellow, a role reserved for people who have made outstanding technical or leadership contributions to the company. In that role, he will be working on unspecified projects, although Bloomberg notes that insiders at the company believe that Schiller’s Fellow role is “a big step toward the executive ultimately retiring.” 席勒自 1987 年起就在苹果工作，期间仅有四年短暂离开。他于 2015 年接管 App Store。不过，席勒并不会完全离开公司。他将留任“苹果院士”（Apple Fellow），这一职位专门授予对公司做出杰出技术或领导贡献的人士。在该职位上，他将负责一些未公开的项目。尽管如此，彭博社指出，公司内部人士认为，席勒担任“院士”是“这位高管最终退休前迈出的重要一步”。
Schiller shepherded the company through a lawsuit involving Epic Games over the App Store’s in-app fee system. Epic filed an antitrust lawsuit in 2020, claiming that Apple had created an illegal monopoly. The monopoly claims were ultimately dismissed, and the judge in the case largely ruled in Apple’s favor. However, the company was still ordered to ensure that app developers could link to external payment options. The legal fight is still ongoing. 席勒曾带领公司应对 Epic Games 关于 App Store 应用内收费系统的诉讼。Epic 于 2020 年提起反垄断诉讼，声称苹果建立了非法垄断。垄断指控最终被驳回，案件法官在很大程度上做出了有利于苹果的裁决。然而，法院仍要求苹果确保应用开发者能够链接到外部支付选项。目前，这场法律斗争仍在继续。
As Schiller steps down, Apple plans to delegate day-to-day operations of the App Store to Carson Oliver, who has been at Apple for over 14 years and has worked in the App Store division for the entirety of that time. The App Store is also being transitioned from the marketing department to the services division, which is headed by Eddy Cue, Bloomberg writes. TechCrunch reached out to Apple for more information about the transition. 随着席勒的卸任，苹果计划将 App Store 的日常运营交给卡森·奥利弗（Carson Oliver）。奥利弗在苹果工作已超过 14 年，且一直深耕于 App Store 部门。据彭博社报道，App Store 也将从市场部划归至由埃迪·库伊（Eddy Cue）领导的服务部门。TechCrunch 已联系苹果，以获取有关此次调整的更多信息。
Schiller’s exit follows a series of other high-level departures for the iPhone maker. The company recently lost its chief operating officer Jeff Williams, who retired in December after 27 years with the company. The retirement of Lisa Jackson, vice president for Environment, Policy, and Social Initiatives, was also announced in December, as was that of general counsel Kate Adams. Jennifer Bailey, longtime head of Apple Pay, is set to retire in October after over 20 years with the company. 席勒的离职是这家 iPhone 制造商近期一系列高层变动中的最新一例。公司首席运营官杰夫·威廉姆斯（Jeff Williams）在效力 27 年后于去年 12 月退休。负责环境、政策和社会倡议的副总裁丽莎·杰克逊（Lisa Jackson）以及总法律顾问凯特·亚当斯（Kate Adams）的退休消息也于 12 月宣布。长期负责 Apple Pay 的詹妮弗·贝利（Jennifer Bailey）在为公司服务 20 多年后，也定于今年 10 月退休。
In June, Apple also lost Paul Meade, the Apple vice president in charge of the Vision Pro headset, who left the company to join OpenAI. In Meade’s absence, Apple has since downsized the Vision Pro team, which had lost around 100 employees as of two weeks ago. As John Ternus takes the reins as CEO, he will be tasked with repopulating Apple’s ranks with a new generation of corporate leaders — among many other tasks currently facing the new chief executive. 今年 6 月，负责 Vision Pro 头显的苹果副总裁保罗·米德（Paul Meade）离职并加入了 OpenAI。在米德离开后，苹果缩减了 Vision Pro 团队的规模，截至两周前，该团队已流失约 100 名员工。随着约翰·特努斯（John Ternus）接任首席执行官，他将肩负起为苹果培养新一代企业领导者的重任，这也是这位新任 CEO 目前面临的诸多挑战之一。