Phil Schiller is leaving his biggest jobs at Apple
Phil Schiller is leaving his biggest jobs at Apple
菲尔·席勒（Phil Schiller）即将卸任苹果公司的核心职务
Longtime Apple executive Phil Schiller is stepping down from his role as the head of the App Store and Apple events, according to a report from Bloomberg. Following the change, Schiller will keep his Apple Fellow title and continue “working on unspecified initiatives,” Bloomberg reports.
据彭博社报道，苹果公司资深高管菲尔·席勒（Phil Schiller）即将卸任 App Store 和苹果发布会负责人的职务。报道称，在职务变动后，席勒将保留“苹果院士”（Apple Fellow）的头衔，并继续“负责未明确的计划”。
Schiller initially joined Apple in 1987 and became the company’s head of marketing in 1997. He helped launch the App Store alongside Steve Jobs in 2008, but only started heading up the store in 2015. Over the years, Schiller has played a role in the development of many of Apple’s products, including the iPhone, iPad, iPod, and Macs, and has presented several of them at the company’s launch events. In recent years, Schiller has started stepping away from some of these responsibilities, as he relinquished his role as senior vice president of marketing to Greg Joswiak in 2020.
席勒于 1987 年加入苹果公司，并于 1997 年成为公司营销主管。2008 年，他与史蒂夫·乔布斯（Steve Jobs）共同推出了 App Store，但直到 2015 年才开始正式执掌该部门。多年来，席勒参与了 iPhone、iPad、iPod 和 Mac 等多款苹果产品的开发，并多次在公司发布会上进行演示。近年来，席勒开始逐渐淡出部分职责，并于 2020 年将高级营销副总裁的职位移交给了格雷格·乔斯维亚克（Greg Joswiak）。
The news comes just one day before hardware leader John Ternus is set to take over for Apple CEO Tim Cook, who is stepping down on September 1st. As reported by Bloomberg, Apple is moving the App Store division under services head Eddy Cue, while Carson Oliver will continue to lead the store with the help of Ann Thai, who is in charge of app distribution tools and third-party marketplaces.
此消息发布之际，距离硬件业务负责人约翰·特努斯（John Ternus）接替将于 9 月 1 日卸任的苹果 CEO 蒂姆·库克（Tim Cook）仅剩一天时间。据彭博社报道，苹果正在将 App Store 部门划归至服务业务主管艾迪·库伊（Eddy Cue）旗下，而卡森·奥利弗（Carson Oliver）将继续在安·泰（Ann Thai，负责应用分发工具和第三方市场）的协助下管理该商店。
Along with heading up the App Store, which facilitated more than $1.4 trillion in transactions last year, Schiller has had to contend with legal battles and government regulations that have forced Apple to change its stringent policies surrounding app distribution and payments.
除了负责 App Store（该平台去年促成了超过 1.4 万亿美元的交易）之外，席勒还不得不应对各种法律诉讼和政府监管，这些压力迫使苹果改变了其在应用分发和支付方面严格的政策。
Schiller’s departure is part of a broader executive exodus at Apple, which could prove to be one of Ternus’ biggest hurdles as he takes over as CEO. Former chief financial officer Luca Maestri stepped down from his role in January 2025, followed by the departure of Apple COO Jeff Williams, design chief Alan Dye, and AI head John Giannandrea. Lisa Jackson, Apple’s environmental and policy lead, also retired last year, while Apple will replace general counsel Kate Adams with former Meta chief legal officer Jennifer Newstead.
席勒的离职是苹果高管离职潮的一部分，这可能会成为特努斯接任 CEO 后面临的最大障碍之一。前首席财务官卢卡·马埃斯特里（Luca Maestri）已于 2025 年 1 月卸任，随后苹果首席运营官杰夫·威廉姆斯（Jeff Williams）、设计主管艾伦·戴（Alan Dye）和人工智能主管约翰·詹南德雷亚（John Giannandrea）也相继离职。苹果环境与政策负责人丽莎·杰克逊（Lisa Jackson）也于去年退休，而苹果将由前 Meta 首席法务官詹妮弗·纽斯特德（Jennifer Newstead）接替总法律顾问凯特·亚当斯（Kate Adams）的职位。