Instagram puts new limits on undisclosed AI profiles
Instagram puts new limits on undisclosed AI profiles
Instagram 对未披露的 AI 个人资料施加新限制
Instagram announced Monday that it’s changing how it labels AI-generated profiles and will start limiting the reach of accounts that feature AI-generated people without saying so. Instagram 周一宣布，将更改其对 AI 生成个人资料的标注方式，并开始限制那些在未说明情况下使用 AI 生成人物的账户的触达率。
The platform says it’s renaming its existing “AI creator” label to “AI-generated profile,” which Instagram says should make the disclosure easier to understand. The new label is meant to tell users that the person featured on a profile was generated or substantially created with AI. 该平台表示，正在将其现有的“AI 创作者”（AI creator）标签更名为“AI 生成个人资料”（AI-generated profile），Instagram 称此举旨在让披露信息更易于理解。新标签旨在告知用户，个人资料中展示的人物是由 AI 生成或经由 AI 大幅创作的。
Under the new policy, creators who don’t properly label an AI-generated profile could see their reach reduced. Creators who use the new label, on the other hand, won’t be penalized simply for having an AI-generated person as their profile subject. 根据新政策，未正确标注 AI 生成个人资料的创作者可能会面临触达率下降的问题。另一方面，使用新标签的创作者不会仅仅因为其个人资料主体是 AI 生成的人物而受到处罚。
The label also isn’t meant for every use of AI. Instagram says people who use AI to edit photos, polish captions, create graphics, or make other creative tweaks don’t need to use the AI-generated profile label. 该标签也并非针对所有 AI 使用场景。Instagram 表示，使用 AI 编辑照片、润色文案、制作图形或进行其他创意调整的用户无需使用“AI 生成个人资料”标签。
Instagram says the change comes partly in response to users who have stumbled across profiles that looked like they belonged to real people, only to find out later that the person was completely AI-generated. “As generative AI becomes a bigger part of how people create, we’ve heard that people don’t like seeing a profile that seems human, only to find out later that the person featured is AI-generated,” Instagram wrote. “They want to know when a profile features an AI-generated person.” Instagram 表示，此举部分是为了回应那些偶然发现看似真人、事后却发现完全由 AI 生成的个人资料的用户。Instagram 写道：“随着生成式 AI 成为人们创作的重要组成部分，我们了解到，人们不喜欢看到一个看起来像真人的个人资料，结果后来发现资料中的人物是 AI 生成的。他们希望在个人资料展示 AI 生成人物时能够知情。”
The timing is notable. Frustration over AI-generated content has been growing as AI influencers become more common across social media platforms. For instance, earlier this year, the gay dating app Goose became the subject of a Wired investigation after a network of apparently AI-generated male influencers promoted the app on Instagram. Wired found more than two dozen accounts that appeared to feature AI influencers, some of which reportedly reached out to potential users through direct messages to get them to sign up. 这一时机值得注意。随着 AI 网红在社交媒体平台上变得越来越普遍，人们对 AI 生成内容的挫败感也在增加。例如，今年早些时候，同性恋交友应用 Goose 成为《连线》（Wired）调查的对象，原因是一个显然由 AI 生成的男性网红网络在 Instagram 上推广该应用。《连线》发现了二十多个似乎以 AI 网红为特色的账户，据报道，其中一些账户通过私信联系潜在用户，诱导他们注册。
Health and wellness content is another particularly worrying example. The New York Times reported in July it found hundreds of AI-generated doctors, healers, and wellness personalities on social media promoting supplements or making health claims to users. 健康和保健内容是另一个特别令人担忧的例子。《纽约时报》7 月报道称，他们在社交媒体上发现了数百名 AI 生成的医生、治疗师和健康专家，这些人向用户推销补充剂或发布健康声明。
The announcement comes after Instagram faced backlash over an AI tool that allowed users to generate images using other people’s likenesses. Users objected to having their public Instagram content used without an explicit opt-in. Meta then removed the feature. 在此次公告发布之前，Instagram 因一款允许用户使用他人肖像生成图像的 AI 工具而面临强烈抵制。用户反对在未经明确许可的情况下使用其公开的 Instagram 内容。随后，Meta 删除了该功能。
Last week, Meta reached an $18 billion settlement with U.S. states over allegations concerning the effects of Facebook and Instagram on children and teenagers. As part of the agreement, Meta will introduce a default two-hour daily usage limit for teens across Facebook and Instagram, a “Night Mode” block, muted notifications during school hours, and other restrictions. 上周，Meta 就有关 Facebook 和 Instagram 对儿童及青少年影响的指控，与美国各州达成了 180 亿美元的和解协议。作为协议的一部分，Meta 将在 Facebook 和 Instagram 上为青少年引入默认的每日两小时使用限制、“夜间模式”拦截、上课时间静音通知以及其他限制措施。