Car owners want tech they can ignore
Car owners want tech they can ignore
车主们想要的是可以“忽略”的科技
Automakers keep shoving more tech into their cars, despite evidence that consumers are increasingly fed up with huge screens and glitchy software. In fact, the features that car owners appreciate the most happen to be the ones they barely notice, according to the latest tech survey from JD Power.
尽管有证据表明消费者对巨大的屏幕和故障频出的软件越来越反感，但汽车制造商仍在不断地将更多科技塞进汽车里。事实上，根据 JD Power 最新的科技调查显示，车主们最欣赏的功能恰恰是那些他们几乎注意不到的功能。
The consumer research firm surveyed 68,084 owners of new 2026 model-year vehicles after 90 days of ownership. The survey touched on 40 automotive technologies covering comfort and convenience; connected vehicles; driver assist; electric vehicles; and smart vehicles.
这家消费者研究公司对 68,084 名 2026 款新车车主进行了调查，调查时间点为他们购车 90 天后。调查涵盖了 40 项汽车技术，涉及舒适与便利性、车联网、驾驶辅助、电动汽车以及智能汽车等领域。
The features that scored the highest were the ones that were the most inconspicuous, like smart ignition, in which the vehicle automatically starts and turns off based on driver actions, or smart HVAC systems, which use AI to automatically adjust the cabin environment for maximum comfort and efficiency. These were the big winners in JD’s survey — mostly because they require the least attention from the driver. Smart ignition, in particular, delivered the highest overall satisfaction, with only 2.4 problems per 100 vehicles.
得分最高的功能往往是最不显眼的，例如智能点火系统（车辆根据驾驶员的操作自动启动和关闭）或智能暖通空调系统（利用人工智能自动调节车内环境，以实现舒适度和效率的最大化）。这些功能在 JD 的调查中大获全胜，主要是因为它们几乎不需要驾驶员分心。特别是智能点火系统，其整体满意度最高，每百辆车仅出现 2.4 个问题。
“For automakers, the opportunity is to prioritize technology that makes driving simpler, not more complicated,” Doron Hikry, director of customer success at JD Power, said in a press release. “The features that solve real problems without adding effort or stress for the driver are the ones resonating most with customers.”
JD Power 客户成功总监 Doron Hikry 在新闻稿中表示：“对于汽车制造商而言，机会在于优先考虑那些让驾驶变得更简单而非更复杂的科技。那些能够解决实际问题，同时又不会增加驾驶员负担或压力的功能，才是最能引起客户共鸣的。”
Superfluous tech features like passenger screens, in which an extra screen is embedded in the dash in front of passengers, rated the lowest in satisfaction. These screens first began cropping up in premium brands, like Mercedes, BMW, and Porsche, but have yet to bleed over to more mass-market vehicles. Apparently, they’re just wasted space on the dash, with more than one-third of owners who have a passenger screen reporting they’ve never tried to use it. Only 6 percent admitted to using their passenger screens every time they drive. Yikes.
像副驾屏幕（嵌入在副驾驶前方仪表盘上的额外屏幕）这类多余的科技功能，满意度评价最低。这些屏幕最初出现在梅赛德斯、宝马和保时捷等高端品牌中，但尚未普及到大众市场车型。显然，它们只是仪表盘上浪费空间的摆设，超过三分之一拥有副驾屏幕的车主表示从未尝试使用过它。只有 6% 的人承认他们每次开车时都会使用副驾屏幕。真糟糕。
Another tech feature that has more work to do in winning over customers is hands-free driving, also known as Level 2 Plus automation. These are features like Tesla’s Full Self-Driving, Ford’s BlueCruise, GM’s Super Cruise, and Mercedes’ Drive Pilot.
另一项在赢得客户方面仍需努力的科技功能是免提驾驶，也称为 L2+ 级自动化。这类功能包括特斯拉的完全自动驾驶（FSD）、福特的 BlueCruise、通用的 Super Cruise 以及梅赛德斯的 Drive Pilot。
Unlike Level 2 systems, which require drivers to keep their hands on the steering wheel, these L2 Plus systems allow for completely hands-free driving on certain roads. Car owners told JD Power they preferred L2 systems in terms of design and quality of experience, suggesting that more automation does not necessarily mean more customer satisfaction. Interestingly, Level 2 systems were recording slightly higher problems per 100 vehicles (14.3) as L2 Plus ones (13.8).
与要求驾驶员双手握住方向盘的 L2 级系统不同，这些 L2+ 系统允许在特定道路上实现完全免提驾驶。车主们告诉 JD Power，他们在设计和体验质量方面更倾向于 L2 系统，这表明更高的自动化程度并不一定意味着更高的客户满意度。有趣的是，L2 系统的每百辆车问题数（14.3）反而比 L2+ 系统（13.8）略高。
“The results indicate that owners may currently be more comfortable with systems that clearly assist the driver rather than those that introduce a greater degree of automation,” said Hikry.
Hikry 表示：“调查结果表明，车主目前可能更习惯于那些明确辅助驾驶员的系统，而不是那些引入更高程度自动化的系统。”
What these results suggest is that car owners don’t necessarily mind more technology in their vehicles, just as long as they don’t make the task of driving more complicated. The individual awards underscore this point: The Cadillac Escalade and Toyota Tundra both won for camera mirrors, while other automakers notched wins for blind-spot cameras, digital keys, one-pedal driving, and EV charging schedulers.
这些结果表明，车主并不介意车内有更多科技，前提是这些科技不会让驾驶任务变得更复杂。各项单项奖也印证了这一点：凯迪拉克凯雷德和丰田坦途凭借流媒体后视镜获奖，而其他汽车制造商则凭借盲点摄像头、数字钥匙、单踏板模式和电动汽车充电调度程序等功能获得了认可。