Amazon’s 2026 Holiday Deals Are About to Look Better Than They Are

亚马逊 2026 年的假日促销看起来将比实际更诱人

If you’ve been shopping for an Amazon Kindle or smart speaker in the past week, you might’ve noticed some brand-new prices. That’s right: Amazon has hiked prices by $20 to $100 on its popular devices like the Echo, Eero, and Fire Stick. 如果你在过去一周里一直在选购亚马逊 Kindle 或智能音箱，你可能已经注意到了全新的价格。没错：亚马逊已经将其 Echo、Eero 和 Fire Stick 等热门设备的价格上调了 20 到 100 美元。

It’s not alone in this move. We’ve seen similar increases from other tech companies like Apple and Kobo, both of which raised prices this summer. Amazon declined to comment to WIRED as to why it made these price hikes, but one Amazon spokesperson commented to CNET that it was due to rising prices in memory and storage components. 亚马逊并非唯一采取此举的公司。我们看到苹果和 Kobo 等其他科技公司也采取了类似的行动，它们都在今年夏天提高了价格。亚马逊拒绝向《连线》(WIRED) 杂志说明涨价原因，但一位亚马逊发言人向 CNET 表示，这是由于内存和存储组件价格上涨所致。

It’s still hard not to feel like companies are raising prices simply because they can—and as a way to make upcoming Prime Day and Black Friday sales look better than they really are. The new prices spread across all of Amazon’s hardware categories, hitting its Kindle e-readers, Echo smart speakers, Eero routers, and Fire TV devices—especially the more affordable and popular products in those categories. 尽管如此，人们还是很难不觉得这些公司涨价仅仅是因为他们可以这样做——这也是为了让即将到来的 Prime Day 和黑色星期五促销活动看起来比实际更具吸引力。新价格涵盖了亚马逊所有的硬件类别，包括 Kindle 电子阅读器、Echo 智能音箱、Eero 路由器和 Fire TV 设备，尤其是这些类别中更实惠、更受欢迎的产品。

In fact, many devices are already “on sale,” but the sale prices are around what used to be the base price. That means discounts will look good this holiday season, but you’ll just be paying what the item cost a couple of months ago. 事实上，许多设备已经在“促销”中，但促销价格大约就是以前的基础价格。这意味着在这个假日季，折扣看起来会很诱人，但你实际上只是在支付几个月前该商品的价格。

Here are all of the price changes on Amazon’s devices, and my rundown on which devices remain a good buy. 以下是亚马逊设备的所有价格变动，以及我对哪些设备仍然值得购买的分析。

New Kindle Prices

Kindle 新价格

If you’re looking for a Kindle, all of these models have faced a price increase of at least $30, if not more. 如果你正在寻找 Kindle，所有这些型号的价格至少上涨了 30 美元，甚至更多。

• Amazon Kindle (2024, 11th Gen): $150 (up $40)

• Amazon Kindle Paperwhite (2024, 12th Gen): $200 (up $40)

• Amazon Kindle Paperwhite Signature (2024, 12th Gen): $250 (up $50)

• Amazon Kindle Colorsoft: $290 (up $40)

• Amazon Kindle Colorsoft Signature: $320 (up $40)

• Amazon Kindle Kids (2024, 2nd Gen): $180 (up $50)

• Amazon Kindle Colorsoft Kids: $300 (up $30)

• 亚马逊 Kindle (2024, 第 11 代): 150 美元（上涨 40 美元）

• 亚马逊 Kindle Paperwhite (2024, 第 12 代): 200 美元（上涨 40 美元）

• 亚马逊 Kindle Paperwhite Signature (2024, 第 12 代): 250 美元（上涨 50 美元）

• 亚马逊 Kindle Colorsoft: 290 美元（上涨 40 美元）

• 亚马逊 Kindle Colorsoft Signature: 320 美元（上涨 40 美元）

• 亚马逊 Kindle Kids (2024, 第 2 代): 180 美元（上涨 50 美元）

• 亚马逊 Kindle Colorsoft Kids: 300 美元（上涨 30 美元）

The only category untouched is, interestingly enough, the more powerful of Amazon’s e-reader and digital notebook devices: the Kindle Scribe line. All of the Kindle Scribe models currently available (both the second and third gen and the color version) have remained the same price-wise. You’d think those would have risen too since the price hikes are supposedly due to storage and memory costs, but it’s Amazon’s e-reader-only devices that all increased in price instead. 有趣的是，唯一未受影响的类别是亚马逊功能更强大的电子阅读器和数字笔记本设备：Kindle Scribe 系列。目前所有可用的 Kindle Scribe 型号（包括第二代、第三代和彩色版本）价格均保持不变。你可能会认为这些设备也应该涨价，因为涨价据称是由于存储和内存成本增加，但实际上涨价的却是亚马逊纯电子阅读器设备。

New Echo Prices

Echo 新价格

Many Amazon Echo speakers also rose in price, going up by anywhere from $10 to $100. The larger price increases are for the Echo Show devices, which come with a screen. 许多亚马逊 Echo 音箱的价格也上涨了，涨幅从 10 美元到 100 美元不等。涨幅较大的是带有屏幕的 Echo Show 设备。

• Echo Dot (5th Gen): $80 (up $30)

• Echo Spot (2nd Gen): $110 (up $30)

• Echo Dot Max: $120 (up $20)

• Echo Show 5 (3rd Gen): $100 (up $10)

• Echo Show 8 (4th Gen): $200 (up $20)

• Echo Show 11: $250 (up $30)

• Echo Show 15: $350 (up $50)

• Echo Show 21: $500 (up $100)

• Echo Dot (第 5 代): 80 美元（上涨 30 美元）

• Echo Spot (第 2 代): 110 美元（上涨 30 美元）

• Echo Dot Max: 120 美元（上涨 20 美元）

• Echo Show 5 (第 3 代): 100 美元（上涨 10 美元）

• Echo Show 8 (第 4 代): 200 美元（上涨 20 美元）

• Echo Show 11: 250 美元（上涨 30 美元）

• Echo Show 15: 350 美元（上涨 50 美元）

• Echo Show 21: 500 美元（上涨 100 美元）

Interestingly enough, Amazon already has many of these speakers “on sale” for around their old sticker price; the Echo Dot is a “deal” for $55 right now when it was $50 as recently as August 20, and the Echo Dot Max is “on sale” for $95 after costing $100 on August 20 as well. These current prices are likely Labor Day sales and might be the same pricing we see come fall sale events. 有趣的是，亚马逊已经将其中许多音箱以接近旧标价的价格进行“促销”；Echo Dot 目前的“优惠价”为 55 美元，而 8 月 20 日时仅为 50 美元；Echo Dot Max 目前“促销价”为 95 美元，而 8 月 20 日时价格为 100 美元。这些当前价格很可能是劳动节促销价，也可能是我们秋季促销活动中会看到的相同定价。

New Eero Prices

Eero 新价格

Amazon owns the Eero mesh router system, and there was a price increase in that category as well. It only hit the Eero 7 and Eero Pro 7, but unfortunately, we think those are the best models. 亚马逊拥有 Eero 网状路由器系统，该类别也出现了价格上涨。涨价仅影响了 Eero 7 和 Eero Pro 7，但不幸的是，我们认为这些是最好的型号。

• Amazon Eero 7: $400 (up $50)

• Amazon Eero 7 Pro: $800 (up $100)

• 亚马逊 Eero 7: 400 美元（上涨 50 美元）

• 亚马逊 Eero 7 Pro: 800 美元（上涨 100 美元）

You can still get the Eero 6 on a budget, since that one has stayed the same in price, but there are plenty of other mesh Wi-Fi routers we prefer over Eero if you don’t want to deal with the price hike. 如果你预算有限，仍然可以购买 Eero 6，因为它的价格保持不变。但如果你不想面对涨价，我们还有许多其他比 Eero 更值得推荐的网状 Wi-Fi 路由器。

New Fire TV Prices

Fire TV 新价格

I wouldn’t call Fire TV my favorite streaming setup (and neither would our reviewers), but if you’re an Amazon Prime lover, maybe you feel differently. Amazon’s Fire TV sticks had a couple of increases. While only a couple of products were affected, it did hit our favored models. 我不会称 Fire TV 为我最喜欢的流媒体设备（我们的评论员也不这么认为），但如果你是亚马逊 Prime 的忠实用户，或许你的感受不同。亚马逊的 Fire TV Stick 有几次涨价。虽然只有少数产品受到影响，但确实波及了我们青睐的型号。

• Fire TV Stick 4K Max: $85 (up $25)

• Fire TV Stick HD: $40 (up $5)

• Fire TV Stick 4K Max: 85 美元（上涨 25 美元）

• Fire TV Stick HD: 40 美元（上涨 5 美元）

Fire TV is still one of the cheapest systems around, but it wasn’t the one we’d recommend before the increases, and I doubt you’ll see it rank any higher with these new prices in mind. Still, the deals might be worth shopping; the Fire TV Stick HD is already on sale for Labor Day for just $18, while the 4K Max is on sale for less than its old sticker price (but only by $10). Fire TV 仍然是市面上最便宜的系统之一，但在涨价之前它就不是我们首选推荐的产品，考虑到这些新价格，我怀疑它的排名也不会有任何提升。不过，这些促销活动或许值得一看；Fire TV Stick HD 目前劳动节促销价仅为 18 美元，而 4K Max 的促销价也低于其旧标价（但仅便宜了 10 美元）。

What’s Still Worth It?

哪些仍然值得购买？

Not everything is worth buying with these prices in mind. Here are the devices I’d still shop. For the rest, I’d wait for a sale event or look to another brand to get a similar product. 考虑到这些价格，并非所有东西都值得购买。以下是我仍然会考虑购买的设备。至于其他产品，我会等待促销活动，或者寻找其他品牌来获取类似产品。