Microsoft opens up Xbox Cloud Gaming with new pay-as-you-go option
Microsoft opens up Xbox Cloud Gaming with new pay-as-you-go option
微软推出全新按需付费模式，进一步开放 Xbox 云游戏
Microsoft is trying once again to tempt people without an Xbox into its ecosystem. 微软正再次尝试吸引没有 Xbox 主机的用户加入其生态系统。
Microsoft says it will let anyone access Xbox Cloud Gaming in November, without the need to subscribe to Xbox Game Pass. The change to a pay-as-you-go model is part of some sweeping changes to Xbox Cloud Gaming today, and is designed for people who don’t use cloud access enough to warrant a monthly subscription. 微软表示，从 11 月起，任何人无需订阅 Xbox Game Pass 即可访问 Xbox 云游戏。此次转向按需付费模式是 Xbox 云游戏今日一系列重大调整的一部分，旨在为那些云游戏使用频率较低、无需每月订阅的用户提供服务。
“Players will be able to purchase cloud playtime hours through the Xbox Store and stream eligible games they own on supported devices,” says the Xbox team. “This will provide another option for people who want occasional access to cloud gaming or do not want a recurring Game Pass subscription.” Xbox 团队表示：“玩家将能够通过 Xbox 商店购买云游戏时长，并在支持的设备上串流他们拥有的符合条件的游戏。这将为那些偶尔需要使用云游戏，或不想进行 Game Pass 循环订阅的用户提供另一种选择。”
This pay-as-you-go model comes alongside some major limits on cloud gaming for Game Pass subscribers. Microsoft is imposing monthly hour limits, with Ultimate subscribers limited to just 15 hours each month. This could force many Game Pass subscribers to pay for hourly bundles, or use cloud gaming less. 在推出按需付费模式的同时，微软也对 Game Pass 订阅用户的云游戏时长施加了重大限制。微软设定了每月时长上限，其中 Ultimate 订阅用户每月仅限使用 15 小时。这可能会迫使许多 Game Pass 订阅用户额外购买时长包，或者减少云游戏的使用。
The pay-as-you-go option seems to be targeted more at gamers who don’t own an Xbox, or those who primarily play from a phone. Microsoft is also testing free, ad-supported cloud gaming for Xbox Insiders, which could also help open cloud gaming access to more people without an Xbox. 按需付费选项似乎更多是针对那些没有 Xbox 主机的玩家，或是主要通过手机进行游戏的群体。微软目前还在为 Xbox Insider 会员测试免费的广告支持版云游戏，这也将有助于让更多没有 Xbox 的用户能够接触到云游戏。
Microsoft has been trying to attract more players to its Xbox ecosystem through cloud and mobile for years now. Xbox CEO Asha Sharma has even set an ambitious and nearly impossible goal to make Xbox “one of the few companies that entertains more than a billion people each day.” 多年来，微软一直试图通过云端和移动端将更多玩家吸引到 Xbox 生态系统中。Xbox 首席执行官 Asha Sharma 甚至设定了一个雄心勃勃且几乎不可能实现的目标，即让 Xbox 成为“每天为超过十亿人提供娱乐的少数几家公司之一”。
Microsoft previously tried to launch an Xbox mobile store, with the aim of allowing people to purchase an Xbox game and then immediately stream it to their device. The company started rolling out the ability to purchase games and DLC inside its Xbox mobile app last year, but it had to remove the remote play option to adhere to Apple’s App Store policies. You still can’t buy an Xbox game in the Xbox mobile app on iOS and then stream it inside that same app. Apple’s policies force people to manually navigate to the Xbox Cloud Gaming mobile website on a browser to get access to cloud gaming. 微软此前曾尝试推出 Xbox 移动商店，旨在让用户能够购买 Xbox 游戏并立即将其串流到设备上。去年，该公司开始在 Xbox 移动应用中推出购买游戏和 DLC 的功能，但为了遵守苹果 App Store 的政策，不得不移除了远程游玩选项。目前，用户仍然无法在 iOS 版 Xbox 移动应用中购买 Xbox 游戏并直接在应用内串流。苹果的政策迫使用户必须手动通过浏览器访问 Xbox 云游戏移动网站才能使用云游戏服务。
Microsoft blamed the delay to its Xbox mobile store on Apple last year, and also said in 2024 that it had built an Xbox game store for Android that it couldn’t launch due to Google’s store policies. Microsoft has continued to battle legally to try and open up Apple and Google’s stores, and Xbox chief Asha Sharma said earlier this year that the “idea” of an Xbox mobile store “is not dead.” 去年，微软将 Xbox 移动商店的延迟归咎于苹果，并于 2024 年表示，虽然已经为 Android 系统构建了 Xbox 游戏商店，但由于谷歌的商店政策而无法上线。微软一直在通过法律途径努力推动苹果和谷歌开放其应用商店，Xbox 负责人 Asha Sharma 今年早些时候也表示，Xbox 移动商店的“构想”并未破灭。