GoPro says it’s still committed ‘to your collective stoke’

GoPro 表示仍致力于“维持大家的共同热情”

GoPro CEO Nick Woodman said in a letter to customers that making cameras is still his company’s “core DNA,” after a proposed $285 million acquisition by Starman was announced earlier this week. He claims the merger puts GoPro in a better position to continue developing its content creation tech, after saying in the deal announcement that it would work with Starman to address “important areas of national security related to cameras, optics and AI infrastructure.” 在周初宣布拟以 2.85 亿美元被 Starman 收购后，GoPro 首席执行官 Nick Woodman 在一封致客户的信中表示，制造相机仍是公司的“核心基因”。他声称，此次合并使 GoPro 处于更有利的地位，能够继续开发其内容创作技术。此前在交易公告中，他曾表示将与 Starman 合作，解决“与相机、光学和人工智能基础设施相关的国家安全重要领域”的问题。

YouTuber Mark “Markiplier” Fischbach, who prior to the acquisition became GoPro’s largest individual shareholder, is not mentioned at all. 在收购前成为 GoPro 最大个人股东的 YouTuber Mark “Markiplier” Fischbach 在文中完全未被提及。

To our GoPro community, fans and customers, 致 GoPro 社区、粉丝和客户们：

We understand there’s some concern about GoPro’s post-merger commitment to continue developing market leading cameras for consumers and professionals. Making amazing cameras for all of you is our core DNA and reason for being and that will never change! We’re fired up about what’s ahead for GoPro and want to share a little more about what our proposed merger with Starman means for our future. 我们理解大家对于 GoPro 在合并后是否会继续为消费者和专业人士开发市场领先相机存在一些担忧。为你们所有人制造出色的相机是我们的核心基因，也是我们存在的意义，这一点永远不会改变！我们对 GoPro 的未来充满热情，并希望与大家分享更多关于我们与 Starman 拟议合并对未来意味着什么的信息。

Thanks to the improved financial strength this merger will provide, we’ll be in a much better position to innovate, invent and advance the future of consumer and professional content creation. And importantly, Starman shares our passion for the GoPro brand, developing market leading products and our commitment to your collective stoke. 得益于此次合并带来的财务实力提升，我们将处于更有利的地位去创新、发明并推动消费者及专业内容创作的未来。更重要的是，Starman 与我们一样，对 GoPro 品牌充满热情，致力于开发市场领先的产品，并同样承诺维持大家的共同热情（collective stoke）。

We’ve accumulated more than 2500 patents over the last 24 years which tells you we’ve been busy innovating, and this merger will ensure we’re able to innovate for many more years to come. We expect this merger will make GoPro a stronger, more capable camera company than ever before. 在过去的 24 年里，我们积累了超过 2500 项专利，这足以证明我们一直忙于创新，而此次合并将确保我们在未来多年内能够持续创新。我们预计，此次合并将使 GoPro 成为一家比以往任何时候都更强大、更有能力的相机公司。

Our goal is to become a more diversified company which can make us stronger financially, enabling GoPro to become as awesome as we (and you) want us to be. We plan to bring you more innovative cameras, smarter accessories, and more powerful software and services designed to make capturing, editing and sharing your experiences easier and more exciting than ever. We see opportunities to improve the products you already love while developing new tools and experiences that help you create, connect and share in entirely new ways. 我们的目标是成为一家更加多元化的公司，这能增强我们的财务实力，使 GoPro 变得像我们（以及你们）所期望的那样出色。我们计划为大家带来更多创新的相机、更智能的配件，以及更强大的软件和服务，旨在让捕捉、编辑和分享体验变得比以往任何时候都更轻松、更令人兴奋。我们看到了改进现有热门产品的机会，同时也致力于开发新的工具和体验，帮助大家以全新的方式进行创作、连接和分享。

We have so much more to do, so much more to invent, and so much more we want to bring to the GoPro community. We appreciate all of you who have been on this journey with us and we’re excited about where we’re headed. We’re going to keep doing what we do best - making the world’s highest-performance cameras and building the products, services and innovations that help you capture life’s most exciting moments. It’s what we were founded to do and it’s what we will always do. Be a HERO…GoPro. 我们还有很多事情要做，很多东西要发明，还有更多想要带给 GoPro 社区的内容。感谢所有陪伴我们走过这段旅程的人，我们对未来的方向感到兴奋。我们将继续做我们最擅长的事情——制造世界上性能最高的相机，并打造能够帮助你们捕捉生活中最激动人心时刻的产品、服务和创新。这是我们创立的初衷，也是我们将永远坚持的事业。成为英雄（HERO）……GoPro。

With respect and appreciation — Nick, GoPro Founder & CEO 怀着敬意与感激 —— Nick，GoPro 创始人兼首席执行官