Phil Schiller’s App Store exit reportedly driven by wariness over future plans

据报道，菲尔·席勒（Phil Schiller）退出 App Store 业务是出于对其未来计划的担忧

Why is longtime Apple executive Phil Schiller stepping down from his role as the head of the App Store? Bloomberg’s Mark Gurman reports that Schiller’s decision — he will remain involved in the company as an Apple Fellow working on unspecified projects — was driven in part by a desire to spend more time with his family and on philanthropy. 为什么苹果资深高管菲尔·席勒（Phil Schiller）要卸任 App Store 负责人一职？据彭博社的马克·古尔曼（Mark Gurman）报道，席勒做出这一决定（他将以“苹果院士”的身份继续留在公司，负责未公开的项目）的部分原因是希望花更多时间陪伴家人并投身慈善事业。

But apparently there was another factor in Schiller’s thinking: New CEO John Ternus and services chief Eddy Cue seek to improve App Store margins and bring in more recurring revenue. 但显然，席勒的考量中还有另一个因素：新任首席执行官约翰·特努斯（John Ternus）和服务主管艾迪·库伊（Eddy Cue）寻求提高 App Store 的利润率，并带来更多的经常性收入。

Of course, Apple’s management of the App Store, as well as its share of App Store payments, has been an ongoing source of developer criticism and even been the subject of major lawsuits. 当然，苹果对 App Store 的管理及其在 App Store 支付中的抽成比例，一直是开发者批评的焦点，甚至引发了多起重大诉讼。

In Gurman’s telling, there wasn’t a big fight over Ternus and Cue’s strategy. But Schiller believed that trying to squeeze more profits from the business would only increase conflict with governments and developers, so he decided to step down and avoid getting involved. 据古尔曼所述，席勒与特努斯及库伊的战略之间并没有发生激烈的冲突。但席勒认为，试图从该业务中榨取更多利润只会加剧与政府和开发者之间的矛盾，因此他决定卸任，以避免卷入其中。