How to Watch the Apple September Event (2026)

如何观看 2026 年苹果九月发布会

Another Apple event is almost here, though this one will likely feel a little different than the September events of lore. It’s the first Apple event since CEO Tim Cook’s departure, and might be the first time the public gets a taste of how the company’s new CEO, John Ternus, can slip into those shoes.

又一场苹果发布会即将到来，尽管这次发布会可能会与以往人们记忆中的九月发布会感觉有所不同。这是自首席执行官蒂姆·库克（Tim Cook）离职以来的首场苹果发布会，也可能是公众首次见证新任首席执行官约翰·特努斯（John Ternus）如何接掌大权。

The event will be livestreamed on September 9 at 10 am Pacific (1 pm Eastern). You can watch the stream right here on this page, or on Apple’s website and YouTube channel. Apple will also stream the event on its Apple TV devices and Apple TV+ streaming service. Leaks and rumors have left just about everyone expecting news about Pro-level iPhones and a long-awaited Apple foldable device.

发布会将于太平洋时间 9 月 9 日上午 10 点（东部时间下午 1 点）进行直播。您可以直接在本页面观看直播，也可以通过苹果官网和 YouTube 频道观看。苹果还将在其 Apple TV 设备和 Apple TV+ 流媒体服务上同步直播。各种泄露消息和传闻让几乎所有人都期待着有关专业级 iPhone 以及备受期待的苹果折叠屏设备的消息。

Since the Covid pandemic, Apple has eschewed live presentations, instead inviting media and employees to the Apple campus to watch prerecorded videos of all its product announcements. WIRED will have reporters on the ground—you can follow along with all the action on our live blog, which will go live the morning of the event. WIRED will also have a roundup of everything the company announces for your perusal right after the event.

自新冠疫情以来，苹果一直避开现场演示，转而邀请媒体和员工前往苹果园区观看所有产品发布预录视频。《连线》（WIRED）将派遣记者前往现场——您可以在发布会当天上午上线的实时博客中关注所有动态。发布会结束后，《连线》还将为您汇总公司发布的所有内容，供您查阅。

What to Expect

期待内容

Thanks to leaks from sources like Bloomberg, the event is widely expected to be the moment Apple finally announces its long-rumored foldable iPhone. It’s bound to be pricey, with rumored estimates sitting around $2,000.

得益于彭博社等消息源的泄露，外界普遍预计这将是苹果正式发布传闻已久的折叠屏 iPhone 的时刻。这款产品价格必然不菲，据传售价约为 2,000 美元。

Apple is also expected to focus on premium products, chiefly the iPhone 18 Pro and iPhone Pro Max, Apple Watch Series 12, and Apple Watch Ultra 4. That means Apple may push the launch of its base iPhone 18 to the spring of 2027. The move likely stems from increased manufacturing costs and limited product availability due to the ongoing memory crisis. It’s also an effort to build hype for Apple’s more premium—and expensive—products, and maybe entice customers to sign up for the company’s new iPhone leasing program. We’ll likely see the mid-tier iPhone 18e at that spring event, alongside a second-gen iPhone Air.

苹果预计还将重点关注高端产品，主要是 iPhone 18 Pro 和 iPhone Pro Max、Apple Watch Series 12 以及 Apple Watch Ultra 4。这意味着苹果可能会将基础款 iPhone 18 的发布推迟到 2027 年春季。此举很可能是由于持续的内存危机导致制造成本增加和产品供应受限。这也是为了提升苹果更高端、更昂贵产品的热度，并可能吸引客户注册公司新的 iPhone 租赁计划。我们很可能会在春季发布会上看到中端机型 iPhone 18e，以及第二代 iPhone Air。

New AirPods may also be on the table, though Apple’s heavily rumored AirPods Pro with cameras—designed to be the “eyes” of Siri for AI-powered visual assistance—could be delayed to later this year or to 2027.

新款 AirPods 也可能亮相，不过传闻已久的带摄像头版 AirPods Pro（旨在成为 Siri 的“眼睛”，提供人工智能视觉辅助）可能会推迟到今年晚些时候或 2027 年发布。

If you’re hoping for new iPads, Macs, or home devices, well, you may have to wait a little longer. Apple announced a new Mac Mini and Mac Studio at the end of August, but the company may debut new home products, a new iPad Mini, and new MacBooks during events in October.

如果您期待新款 iPad、Mac 或智能家居设备，那么您可能需要再等一等。苹果在 8 月底发布了新款 Mac Mini 和 Mac Studio，但该公司可能会在 10 月的活动中推出新的家居产品、新款 iPad Mini 和新款 MacBook。

As for snagging devices right after Apple announces them this week, unconfirmed reports suggest the company will open iPhone preorders on September 12, a day later than it usually offers them, out of respect for the victims of 9/11. The following week is likely when the company will drop the final, official versions of its software, like iOS 27 and macOS 27.

至于在本周苹果发布会后抢购设备，未经证实的报道称，出于对“9·11”事件遇难者的尊重，苹果将于 9 月 12 日开启 iPhone 预购，这比通常的预购时间晚了一天。接下来的那一周，苹果很可能会发布其软件的最终正式版本，例如 iOS 27 和 macOS 27。