Meta bets on AI agent Muse to catch up in AI race
Meta bets on AI agent Muse to catch up in AI race
Meta 押注 AI 智能体 Muse，力求在 AI 竞赛中追赶对手
Meta is making another push to bring artificial intelligence to the masses with Muse, a personal assistant it says can put AI in the hands of virtually anyone. The product is the latest step in a multi-billion-dollar strategy overhaul designed to revitalize the company’s ailing position in the AI race and help it catch up to rivals like OpenAI, Anthropic, and Google.
Meta 正在通过 Muse 再次推动人工智能的普及。Muse 是一款个人助理，Meta 声称它能让几乎任何人都能使用 AI。该产品是 Meta 数十亿美元战略改革的最新举措，旨在重振公司在 AI 竞赛中疲软的地位，并帮助其追赶 OpenAI、Anthropic 和 Google 等竞争对手。
Muse is a “personal AI agent” designed to help out with everyday tasks and projects, like online shopping, sending emails, and planning a trip. Once given a goal, Meta says Muse can work on its own, opening a browser, filling out forms, and even negotiating on users’ behalf. For lengthy tasks, Meta says Muse will continue working in the background after users close the app, returning to users if something changes or if it requires approval for something, such as making a purchase.
Muse 是一款“个人 AI 智能体”，旨在协助处理日常任务和项目，例如在线购物、发送电子邮件和规划旅行。Meta 表示，一旦设定目标，Muse 就能独立工作，包括打开浏览器、填写表格，甚至代表用户进行协商。对于耗时较长的任务，Meta 表示即使在用户关闭应用后，Muse 也会在后台继续运行，并在情况发生变化或需要用户批准（例如进行购买）时主动通知用户。
Muse will roll out in the US on iOS, Android, and muse.ai, with AI glasses “coming soon.” The assistant will be free for most users, though Meta said there will be paid subscriptions “for people who want to do more.” The company did not specify the nature and costs of these paid plans, nor outline what limits there are for free users.
Muse 将在美国的 iOS、Android 平台及 muse.ai 网站上推出，AI 眼镜版本也“即将到来”。该助理对大多数用户免费，但 Meta 表示，对于“想要实现更多功能的用户”，将提供付费订阅服务。公司并未明确这些付费计划的具体内容和费用，也没有说明免费用户的具体限制。
“Muse is a first step: an agent that takes on more of the work so people can focus on what matters to them,” Meta said.
Meta 表示：“Muse 只是第一步：它是一个能承担更多工作的智能体，让人们能够专注于对自己重要的事情。”
While Meta is pitching Muse as “the world’s first personal AI agent built for everyone,” the product is, in fact, very similar to the growing array of AI assistants, teammates, and coworkers on offer from the company’s competitors. Most tools are indeed aimed at businesses or technically-minded individuals — notably OpenAI’s ChatGPT Work, Anthropic’s Claude Cowork, Microsoft’s Copilot Tasks, SpaceXAI’s Grok Bot, and the viral open-source agent Moltbot — though Google does appear to be targeting a similar audience with its recently-announced Gemini Spark assistant.
尽管 Meta 将 Muse 宣传为“全球首个为所有人打造的个人 AI 智能体”，但该产品实际上与竞争对手提供的众多 AI 助理、团队协作工具和办公助手非常相似。大多数此类工具确实面向企业或技术型用户——例如 OpenAI 的 ChatGPT Work、Anthropic 的 Claude Cowork、Microsoft 的 Copilot Tasks、SpaceXAI 的 Grok Bot 以及走红的开源智能体 Moltbot。不过，Google 最近发布的 Gemini Spark 助理似乎也在瞄准类似的受众群体。
Ease of use is where Meta hopes Muse will stand out from the crowd. “Anyone can use it out of the box, no technical experience required,” Meta claims, boasting that “there’s no learning curve.” Communication is simple too, as easy as messaging the assistant through the Muse app or WhatsApp, one of Meta’s messaging platforms. It will also readily remember details users share, even if only mentioned once, Meta says, enabling it to make better and unprompted suggestions.
易用性是 Meta 希望 Muse 脱颖而出的关键。Meta 声称：“任何人开箱即用，无需任何技术经验”，并夸耀其“零学习曲线”。沟通方式也非常简单，就像通过 Muse 应用或 Meta 旗下的 WhatsApp 给助理发消息一样。Meta 还表示，Muse 能轻松记住用户分享的细节（即使只提到过一次），从而能够主动提供更精准的建议。
Meta is similarly keen to emphasize Muse’s privacy and security features. Securing trust will be key for making Muse actually useful as an AI assistant, as it will require a certain amount of personal information about each user to function effectively. With this in mind, Meta says people can opt out of their interactions being used to train Meta’s AI models (it’s not known whether this is on or off by default) and can instruct Muse to “forget” specific things it has learned about them.
Meta 同样热衷于强调 Muse 的隐私和安全功能。建立信任对于让 Muse 真正成为实用的 AI 助理至关重要，因为它需要获取用户的个人信息才能有效运作。考虑到这一点，Meta 表示用户可以选择不让自己的交互数据被用于训练 Meta 的 AI 模型（目前尚不清楚该选项默认是开启还是关闭），并且可以指示 Muse “遗忘”它所学到的关于用户的特定信息。
Given their access to personal information and credentials like passwords and payment information, agents can naturally be a security and privacy nightmare. To keep data, passwords, and other information secure, Muse runs on a virtual computer in the cloud designed to keep data safe and separate from other users’ agents. It has no visibility into passwords or payment methods, Meta says, and another AI agent, Sentinel, patrols the same virtual machine to ensure nothing Muse does can reach the internet without approval.
鉴于智能体能够访问个人信息以及密码和支付凭证等敏感数据，它们自然可能成为安全和隐私的噩梦。为了确保数据、密码和其他信息的安全，Muse 在云端的虚拟计算机上运行，旨在保持数据安全并与其他用户的智能体隔离。Meta 表示，Muse 无法查看密码或支付方式，而另一个名为 Sentinel 的 AI 智能体会在同一虚拟机中进行巡查，以确保 Muse 的任何操作在未经批准的情况下都无法连接互联网。
Meta says it plans to introduce a more secure “confidential” version of the virtual machine later this year, encrypted so that even Meta cannot access it. 1Password and Shop Pay support are also on the way, the company said, adding that Muse can already checkout securely with Stripe’s Link.
Meta 表示计划在今年晚些时候推出一个更安全的“机密”版虚拟机，该版本将进行加密，即使是 Meta 本身也无法访问。公司还表示，1Password 和 Shop Pay 的支持功能也正在开发中，并补充说 Muse 目前已经可以通过 Stripe 的 Link 进行安全结账。
Muse, powered by the company’s in-house model Muse Spark, is being positioned as the centerpiece of Meta’s AI strategy going forward as the company seeks to regain ground after years of setbacks and failures.
由公司自研模型 Muse Spark 驱动的 Muse，正被定位为 Meta 未来 AI 战略的核心，因为该公司正试图在经历多年的挫折和失败后重整旗鼓。
Given its position as a household name and social media behemoth, Meta is in a good position to reach many of these more casual users. But there is also no shortage of baggage for Meta to overcome. Trust-wise, it has just endured a grueling trial over the harms of social media and has faced numerous bruising privacy-related ordeals in the past, including the Cambridge Analytica scandal. Its AI overtures have also been plagued with missteps, including a “Discover” feature that displayed prompts, conversations, and image outputs from other users, a support chatbot that helped hackers take over more than 20,000 Instagram accounts, and a short-lived AI-generated clickbait news feed that appeared to break its own policies on AI content. There’s also its recent and unfortunate reputation for “pervert glasses.”
作为家喻户晓的社交媒体巨头，Meta 在触达广大普通用户方面具有优势。但 Meta 同时也背负着沉重的历史包袱。在信任方面，它刚刚经历了一场关于社交媒体危害的严酷审判，过去也曾面临多次严重的隐私危机，包括剑桥分析公司丑闻。其 AI 尝试也屡屡出错，例如曾显示其他用户提示词、对话和图像输出的“发现”功能；一个曾帮助黑客接管超过 2 万个 Instagram 账号的支持聊天机器人；以及一个短命的、似乎违反了自身 AI 内容政策的 AI 生成点击诱饵新闻流。此外，它最近还因“变态眼镜”而声名狼藉。