There are new shiny iPhones, so Apple is making you pay more for older models
There are new shiny iPhones, so Apple is making you pay more for older models
苹果发布了新款闪亮 iPhone，同时也提高了旧机型的售价
Apple on Wednesday unveiled its new iPhone 18 and its first foldable iPhone, the iPhone Duo. But amid all the attention on Apple’s newest and most expensive devices, there’s another change: Apple is raising the price of its existing iPhone models by $100.
苹果周三发布了新款 iPhone 18 以及其首款折叠屏手机 iPhone Duo。然而，在外界聚焦于苹果最新、最昂贵设备的同时，还有一个变化：苹果将其现有 iPhone 机型的价格上调了 100 美元。
Starting today, customers will notice a price hike for existing models on Apple’s online store, including starting prices for iPhone 16 at $799, iPhone 17e at $699, iPhone 17 at $899, and iPhone Air at $1,099. The price increases are even steeper in some international markets. In India, for example, prices have reportedly risen by around 20.5%. The company also discontinued the iPhone 17 Pro and iPhone 17 Pro Max.
从今天开始，消费者会发现苹果在线商店中现有机型的价格有所上涨，其中 iPhone 16 起售价为 799 美元，iPhone 17e 为 699 美元，iPhone 17 为 899 美元，iPhone Air 为 1,099 美元。在一些国际市场，涨幅甚至更高。例如，据报道，印度市场的价格上涨了约 20.5%。此外，苹果公司还停产了 iPhone 17 Pro 和 iPhone 17 Pro Max。
The strategy is an unusual one for Apple. Traditionally, the arrival of a new generation of iPhones means older models become cheaper. However, the price hike wasn’t entirely unexpected. Speculation had been building that Apple could raise prices as it introduced its next-generation iPhones.
对于苹果来说，这种策略并不寻常。按照惯例，新一代 iPhone 的发布通常意味着旧机型会降价。然而，这次涨价并非完全出人意料。此前已有猜测称，苹果在推出下一代 iPhone 时可能会提高价格。
One of the biggest pressures is a global shortage of memory and storage chips. Demand for those components has surged as AI companies and cloud providers build out increasingly massive data centers. In a June interview with The Wall Street Journal, former Apple CEO Tim Cook acknowledged that rising component costs could eventually force the company to rethink its pricing strategy. He said Apple could no longer fully absorb the rising costs of memory and storage chips. About a week after those comments, the company raised prices across its Mac and iPad lineups.
造成压力的主要原因之一是全球内存和存储芯片的短缺。随着人工智能公司和云服务提供商不断扩建大规模数据中心，对这些组件的需求激增。在六月份接受《华尔街日报》采访时，苹果前首席执行官蒂姆·库克承认，不断上涨的组件成本最终可能迫使公司重新考虑其定价策略。他表示，苹果已无法完全消化内存和存储芯片成本的上涨。在这些言论发表约一周后，该公司便上调了 Mac 和 iPad 系列产品的价格。
Other reasons Apple may consider increasing iPhone prices are to remain competitive with rising prices from rivals like Samsung and Google. Additionally, Apple might feel that its new Upgrade program, which allows customers to spread the cost of an iPhone through manageable monthly payments, could cushion the impact of a price hike, making it less noticeable to consumers.
苹果考虑提高 iPhone 价格的其他原因，是为了在三星和谷歌等竞争对手纷纷涨价的情况下保持竞争力。此外，苹果可能认为其新的升级计划（允许客户通过可负担的月供来分摊 iPhone 成本）能够缓冲涨价带来的影响，从而降低消费者对价格上涨的敏感度。