Apple is reportedly working on iPhone game controllers

据报道，苹果正在研发 iPhone 游戏手柄

Bloomberg’s Mark Gurman says Apple is developing two game controllers for the iPhone and will likely sell them under the Beats brand. Rumors that Apple might enter the game controller business have circulated for some time. But last week, MacRumors reported finding two references in macOS 26.7’s code to two game controllers identified as first-party devices.

据彭博社的马克·古尔曼（Mark Gurman）称，苹果公司正在为 iPhone 开发两款游戏手柄，并很可能以 Beats 品牌进行销售。关于苹果可能进入游戏手柄市场的传闻已经流传了一段时间。但上周，MacRumors 报道称在 macOS 26.7 的代码中发现了两处关于两款游戏手柄的引用，这些设备被标识为苹果的第一方产品。

Despite the code being found in macOS, not iOS, Gurman says the controllers are designed for iPhones. Additionally, he says that it is Beats executives leading the charge on this product. Apple sometimes uses its subsidiary brand to experiment with new product categories and compete at lower price points without sullying its more premium Apple lineup.

尽管这些代码是在 macOS 而非 iOS 中发现的，但古尔曼表示，这些手柄是专为 iPhone 设计的。此外，他还提到，该产品的研发工作由 Beats 的高管主导。苹果有时会利用其子公司品牌来尝试新的产品类别，并在较低的价格区间进行竞争，从而避免影响其更高端的苹果品牌产品线。

As Gurman notes: For example, Beats now sells a range of iPhone cases and USB-C cables that don’t necessarily fit Apple’s usual approach to design. A controller makes sense in that context. To reach a broad audience, it has to be relatively affordable, which means avoiding some of the more expensive materials and finishes typically associated with Apple products. The culture and lifestyle around gaming controllers also could fit naturally under the Beats umbrella.

正如古尔曼所指出的：例如，Beats 目前销售的一系列 iPhone 保护壳和 USB-C 线缆，并不一定符合苹果通常的设计风格。在这一背景下，推出游戏手柄是合理的。为了触达更广泛的受众，产品必须相对实惠，这意味着要避免使用苹果产品通常采用的一些昂贵材料和工艺。此外，围绕游戏手柄的文化和生活方式也能自然地融入 Beats 的品牌范畴。