Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll
Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll
时尚应用 Daydream 利用 Apple Intelligence 助你购买相册中的同款穿搭
Daydream, an AI-powered fashion discovery app, launched two new features on Monday to let iPhone users turn saved outfit photos into shoppable results and search for clothing and accessories through Siri, without opening the app. The new features were built using Apple’s iOS 27 developer tools, which officially rolled out today. To use either feature, you’ll need an iPhone running iOS 27 with Siri AI enabled, along with the Daydream app installed. The app is free to download on iOS devices.
人工智能时尚发现应用 Daydream 于周一推出了两项新功能，允许 iPhone 用户将保存的穿搭照片转化为可购买的商品，并能通过 Siri 搜索服装和配饰，而无需打开应用程序。这些新功能是基于今天正式发布的苹果 iOS 27 开发者工具构建的。要使用这些功能，你需要一台运行 iOS 27 并开启 Siri AI 的 iPhone，并安装 Daydream 应用。该应用可在 iOS 设备上免费下载。
The first feature uses Apple’s image-context capabilities, letting users shop from images already saved in their Photos app. Daydream analyzes the outfit in the image, identifies its individual pieces, and automatically surfaces shoppable matches and similar styles from Daydream’s catalog of roughly 3 million products.
第一项功能利用了苹果的图像上下文能力，让用户可以直接从相册中已保存的图片进行购物。Daydream 会分析图片中的穿搭，识别出其中的单品，并自动从其约 300 万件商品的目录中呈现可购买的同款或相似风格。
That means a screenshot of an outfit found on Instagram or Pinterest could become the starting point for a shopping search. Daydream can break down the image into relevant items, such as a sweater, pants, shoes, or accessories, and match them with products available through its collection. If the exact item in the photo is still available, Daydream can match the image back to the retailer selling it. If it’s no longer available, the app will instead surface similar options. It can also handle requests for variations on what appears in an image. “I like this sweater but want it in red,” for example, is the kind of request Daydream can understand, Julie Bornstein, co-founder and CEO of Daydream, explained to TechCrunch.
这意味着在 Instagram 或 Pinterest 上截取的穿搭图片可以成为购物搜索的起点。Daydream 可以将图片拆解为相关单品，如毛衣、裤子、鞋子或配饰，并将其与平台现有的商品进行匹配。如果照片中的确切单品仍在售，Daydream 可以直接链接到销售该商品的零售商；如果已下架，应用则会提供相似的替代选项。它还能处理针对图片中物品的变体需求。Daydream 的联合创始人兼首席执行官 Julie Bornstein 向 TechCrunch 解释道，例如“我喜欢这件毛衣，但想要红色的”这类需求，Daydream 完全能够理解。
The second feature is a Siri-powered natural-language search function. Users can make requests by voice or text through Siri without having to open Daydream’s app. A user could say, “Hey, Siri, search Daydream for a cool blazer for my board meeting on Monday,” and Daydream then provides results personalized to them. Bornstein adds that the experience can be more tailored if users have set up Daydream’s “Style Passport,” which asks for details such as their sizes, preferred brands, personal style, and budget.
第二项功能是基于 Siri 的自然语言搜索。用户无需打开 Daydream 应用，即可通过 Siri 进行语音或文字搜索。用户可以说：“嘿 Siri，在 Daydream 上帮我找一件适合周一董事会会议的帅气西装外套”，Daydream 随后会提供个性化的搜索结果。Bornstein 补充说，如果用户设置了 Daydream 的“时尚护照”（Style Passport），体验会更加精准，该功能会询问用户的尺码、偏好品牌、个人风格和预算等详细信息。
The company joins a growing number of AI shopping tools designed to rethink product discovery, such as big names like Google and Amazon, as well as some smaller players like Onton and Alta. But Bornstein believes that Daydream’s latest features offer something special that a lot of these other tools just can’t match. “Most visual search tools don’t have the fashion category expertise, so they return results that don’t feel accurate, from brands that aren’t credible, or they link you to nonshoppable images,” she said.
该公司加入了越来越多的 AI 购物工具行列，旨在重塑产品发现方式，其中包括谷歌和亚马逊等巨头，以及 Onton 和 Alta 等小型玩家。但 Bornstein 认为，Daydream 的最新功能提供了一些其他工具无法比拟的独特之处。她说：“大多数视觉搜索工具缺乏时尚领域的专业知识，因此它们返回的结果往往不够准确，品牌可信度不高，或者链接到的图片根本无法购买。”
The launch fits into Daydream’s broader bet on AI-powered fashion shopping. The company sees these new features as more than stand-alone shopping tools. Its longer-term ambition is to build a shopping agent. “This is one step toward the bigger vision, [which is] a shopping agent that understands someone’s style well enough to work across every surface in their life, not just on one surface,” Bornstein said. “Expect us to keep going deeper into on-device intelligence and further into the everyday moments where people are already discovering things they want.”
此次发布符合 Daydream 在 AI 时尚购物领域的宏大布局。该公司认为这些新功能不仅仅是独立的购物工具，其长期目标是打造一个购物代理。Bornstein 表示：“这是迈向更大愿景的一步，即打造一个足够了解用户风格的购物代理，它能贯穿用户生活的每一个场景，而不仅仅局限于某一个平台。期待我们继续深入挖掘端侧智能，并进一步融入人们发现心仪好物的日常时刻。”
Daydream’s app launched last year and touts that it has more than 1.5 million shoppers browsing products from more than 325 retailers and 10,000 brands. Its retail lineup includes brands such as Anthropologie, Dolce & Gabbana, Uniqlo, J.Crew, Reformation, Gucci, and Nordstrom.
Daydream 应用于去年推出，据称拥有超过 150 万名购物者，浏览来自 325 家以上零售商和 1 万个品牌的商品。其零售阵容包括 Anthropologie、Dolce & Gabbana、优衣库、J.Crew、Reformation、Gucci 和 Nordstrom 等品牌。