Meta’s new One subscriptions put a price on social media and AI
Meta’s new One subscriptions put a price on social media and AI
Meta 全新 One 订阅服务：为社交媒体与 AI 标价
Shortly after launching its new do-everything AI assistant Muse, Meta’s launching subscription bundles that pair its standalone app subscriptions with extra AI usage. Some of the new Meta One bundles were in testing earlier this year, but are now available globally starting today, with several tiers for individual users, creators, and businesses. Meta says the “core experience” on its apps and Meta AI will still be free, and users can still get its subscriptions for Facebook, Instagram, and WhatsApp without a bundle. It also says it plans to expand the bundles to include “Edits, AI glasses, and more over time.”
在推出全能型 AI 助手 Muse 后不久，Meta 又发布了全新的订阅套餐，将旗下的独立应用订阅与额外的 AI 使用额度进行了捆绑。部分 Meta One 套餐在今年早些时候曾进行过测试，并于今日起在全球范围内正式上线，涵盖了针对个人用户、创作者和企业的多个层级。Meta 表示，其应用和 Meta AI 的“核心体验”仍将保持免费，用户依然可以单独订阅 Facebook、Instagram 和 WhatsApp，无需购买捆绑套餐。此外，Meta 还计划在未来将“编辑功能、AI 眼镜等更多服务”纳入套餐中。
There are two bundles for individual users, Core for $7.99 per month and Premium for $19.99 per month. They include Instagram Plus, WhatsApp Plus, and Facebook Plus, with “more media generation with Meta AI,” like generating images with Muse or using in-app AI features like Instagram’s Restyle. That’s a few dollars cheaper than paying $11 per month for all three of the standalone subscriptions.
针对个人用户，Meta 推出了两款套餐：每月 7.99 美元的“核心版”（Core）和每月 19.99 美元的“高级版”（Premium）。这些套餐包含 Instagram Plus、WhatsApp Plus 和 Facebook Plus，并提供“更多 Meta AI 媒体生成额度”，例如使用 Muse 生成图像，或使用 Instagram 的 Restyle 等应用内 AI 功能。这比单独订阅这三项服务（每月共 11 美元）要便宜几美元。
The Meta One subscriptions aimed at creators and businesses range from $14.99 to $499 per month. They also include Meta’s individual app subscriptions, along with perks like a bold follow button, a verified badge, higher rankings in search results, and monitoring for fake impersonation accounts:
面向创作者和企业的 Meta One 订阅价格从每月 14.99 美元到 499 美元不等。这些套餐除了包含 Meta 的独立应用订阅外，还提供诸如加粗关注按钮、认证徽章、搜索结果排名提升以及假冒账号监控等特权：
Essential ($14.99/month): Establish yourself and build confidence with new audiences. Get tools to manage your presence and more access to Meta Business Agent on WhatsApp to respond to customers 24/7. Plus, a verified badge, verified channel on WhatsApp Business app, and impersonation protection so people know you’re who you say you are (pending successful verification).
基础版（每月 14.99 美元）： 建立个人品牌并赢得新受众的信任。获取管理账号的工具，并获得更多 WhatsApp 上的 Meta 商务代理（Meta Business Agent）访问权限，以实现 24/7 全天候回复客户。此外，还包括认证徽章、WhatsApp 商业应用中的认证频道，以及假冒保护功能，确保用户身份真实可信（需通过验证）。
Advanced ($49.99/month): Invest in professional-grade tools. Advanced publishing features like scheduling stories up to 30 days in advance, links in organic posts and reels, exportable analytics, and deeper audience insights. Give team members access to your account without sharing your password and get more linked devices and business broadcast credits on WhatsApp. Plus, even more Meta Business Agent responses.
进阶版（每月 49.99 美元）： 投资专业级工具。提供高级发布功能，如提前 30 天预约发布快拍（Stories）、在自然帖文和 Reels 中添加链接、可导出的分析报告以及更深入的受众洞察。允许团队成员在不共享密码的情况下访问您的账户，并获得更多 WhatsApp 关联设备和商业广播额度。此外，还提供更多的 Meta 商务代理回复额度。
Expert ($149/month) and Max ($499/month): Scale and optimize. These plans include our highest levels of feature access and Meta Business Agent capacity for teams managing at scale.
专家版（每月 149 美元）和至尊版（每月 499 美元）： 规模化运营与优化。这些计划为大规模管理的团队提供最高级别的功能访问权限和 Meta 商务代理容量。