A Deal Hunter’s Guide to Amazon Prime Big Deal Days (2026)
A Deal Hunter’s Guide to Amazon Prime Big Deal Days (2026)
亚马逊 Prime Big Deal Days 购物指南（2026版）
Amazon Prime Day events are some of the most confusing shopping occasions in existence: It’s not even a single “day” anymore. Amazon promises “millions of deals”—but the displayed discounts are often misleading, and while it’s advertised as a members-only event, some deals are available to people who don’t subscribe to Prime. Add in the frenzy of limited-time Lightning Deals and you’ve got a perfect recipe for spending too much money on stuff you don’t even really want.
亚马逊 Prime Day 活动是目前最令人困惑的购物节之一：它甚至不再是单一的“一天”。亚马逊承诺提供“数百万种优惠”，但显示的折扣往往具有误导性；虽然宣传为会员专属活动，但有些优惠非 Prime 会员也能享受到。再加上限时“秒杀”（Lightning Deals）带来的狂热，这简直就是让你在不需要的商品上过度消费的完美陷阱。
Fear not! I’ve been covering deals for over a decade and am here to help. WIRED’s Reviews team is familiar with common shopping pitfalls, and we closely track the best Prime Big Deal Days prices. What time do sales start and end? How do you tell whether a deal is actually a deal? We pooled our collective expertise to get you prepared for the latest Amazon Prime Day Event, which is technically dubbed “Amazon Prime Big Deal Days” and will be on October 6 and October 7 this year.
别担心！我报道购物优惠已有十多年，我是来帮你的。WIRED 的评测团队非常熟悉常见的购物陷阱，并密切追踪 Prime Big Deal Days 的最佳价格。促销何时开始和结束？如何判断优惠是否真的划算？我们汇集了集体经验，助你为最新的亚马逊 Prime Day 活动做好准备。该活动正式名称为“Amazon Prime Big Deal Days”，将于今年 10 月 6 日至 10 月 7 日举行。
When Is Amazon Prime Day?
亚马逊 Prime Day 何时举行？
Amazon Prime Day has a main sale in the summer and a secondary sale—called Prime Big Deal Days—in the fall. This year, Prime Big Deal Days will take place on Tuesday and Wednesday, October 6 and October 7.
亚马逊 Prime Day 在夏季有一个主要促销活动，在秋季还有一个次要促销活动，称为“Prime Big Deal Days”。今年，Prime Big Deal Days 将于 10 月 6 日（周二）和 10 月 7 日（周三）举行。
When Do Prime Day Deals Start?
Prime Day 优惠何时开始？
The event kicks off at 3:01 am Eastern time (midnight Pacific) and runs for 48 hours. New deals will drop three times each day of the event, at 3 am, 11 am, and 4 pm ET, with Lightning Deals going live sporadically as well. WIRED will cover the best deals from both Amazon and retailers that have competing sales.
活动于东部时间凌晨 3:01（太平洋时间午夜）开始，持续 48 小时。活动期间每天会有三波新优惠放出，分别是东部时间上午 3 点、上午 11 点和下午 4 点，此外还有不定时上线的“秒杀”活动。WIRED 将会报道来自亚马逊以及其他参与竞争的零售商的最佳优惠。
Are Prime Day Deals Only for Prime Members?
Prime Day 优惠仅限 Prime 会员吗？
That’s the official line: You need to be an Amazon Prime member to shop Amazon Prime Day deals. There is a free 30-day trial available for eligible new accounts. The trial will let you get in on the sale—just remember to cancel your membership to avoid any subsequent $15 monthly renewal charges.
官方说法是：你需要成为亚马逊 Prime 会员才能参与 Prime Day 购物。符合条件的新账户可以享受 30 天免费试用。试用期让你能够参与促销，但记得要取消会员资格，以免后续产生每月 15 美元的续费扣款。
However, there are usually plenty of discounts available if you’re not a subscriber. Other major retailers like Best Buy, Target, and Walmart typically hold competing sales during Prime Days. The prices are often close to what Amazon is offering on the same products, and sometimes the competing sales match the Prime Day price exactly. This is a good way to save even if you object to shopping on Amazon.
不过，即使你不是订阅用户，通常也有很多折扣可选。百思买（Best Buy）、塔吉特（Target）和沃尔玛（Walmart）等其他大型零售商通常会在 Prime Day 期间举行竞争性促销。这些价格往往与亚马逊同类产品的价格相近，有时甚至完全一致。即使你不喜欢在亚马逊购物，这也是省钱的好方法。
Is Prime Day Worth It?
Prime Day 值得买吗？
It depends. For some items, Prime-exclusive event prices tend to be among the lowest we see all year. That’s especially true for Amazon hardware, like Kindles, Fire tablets, Fire TV sticks, and Echo devices. The kicker is that prices on nearly everything fluctuate throughout the year, and some products are discounted on a frequent basis. Even if the price is good, a deal on a product that goes on sale all the time diminishes the overall quality of that offer.
这取决于具体情况。对于某些商品，Prime 会员专属活动价格往往是我们全年能见到的最低价。亚马逊自家的硬件产品尤其如此，例如 Kindle、Fire 平板电脑、Fire TV 电视棒和 Echo 设备。关键在于，几乎所有商品的价格全年都在波动，有些产品经常打折。即使价格不错，如果一款产品经常促销，那么这个“优惠”的含金量就会大打折扣。
The sheer volume of deals promoted by Amazon during sales like Prime Day is a blessing and a curse. The truly standout discounts can be difficult to pinpoint—there’s so much stuff on sale that just browsing the site can feel overwhelming. But if you’re in the market for something specific, there’s a good chance the item you want will be discounted. We’ve seen some fantastic Prime-exclusive discounts in the past, ranging from dirt-cheap Kindles and video doorbells to elusive price drops on gaming consoles and office furniture. The tricky part is finding the diamonds in the rough.
亚马逊在 Prime Day 等促销活动中推广的巨大优惠数量既是福也是祸。真正出色的折扣很难锁定——促销商品太多，光是浏览网站就让人感到应接不暇。但如果你有明确的购买目标，那么你想要的商品很有可能会打折。我们过去见过一些非常棒的 Prime 专属折扣，从价格极低的 Kindle 和视频门铃，到游戏机和办公家具的罕见降价。难点在于如何在海量商品中淘到宝贝。
WIRED covers legitimately good deals all year long, including during Prime Day. Our policy is to only cover deals on products someone from our team has personally used and would buy or has bought themselves, to avoid promoting cheap junk. Maybe it’ll be a product we’ve reviewed or an item we use in our day-to-day lives. We also only cover actual deals—if the price isn’t lower than it normally is, we don’t include it. We aim to provide pricing context as well. Our tips below will help you find those great discounts on your own—in the same ways that we would. No gatekeeping here.
WIRED 全年都会报道真正优质的优惠，包括 Prime Day 期间。我们的原则是只报道团队成员亲自使用过、愿意购买或已经购买过的产品，以避免推广廉价垃圾。这可能是我们评测过的产品，也可能是我们日常生活中使用的物品。我们只报道真正的优惠——如果价格不比平时低，我们不会将其列入。我们还旨在提供价格背景信息。下面的建议将帮助你像我们一样找到那些超值折扣，绝不藏私。
How Do I Know Whether a Deal Is Good?
如何判断优惠是否划算？
ABC: Always be checking (prices, that is). Researching an item’s price is the most important aspect of determining the quality of a discount. Don’t fall prey to deceptive marketing language and inflated MSRP prices. The easiest step is to take a second to Google the items you’re considering so you can see the price across multiple stores. Amazon product pages now feature a Price History link to see up to 365 days of pricing history, though it may not always be accurate.
ABC 原则：Always be checking（时刻核对价格）。研究商品价格是判断折扣质量最重要的一环。不要被虚假的营销语言和虚高的建议零售价（MSRP）所迷惑。最简单的办法是花点时间用谷歌搜索你考虑购买的商品，查看它在多家商店的价格。亚马逊产品页面现在提供了“价格历史”（Price History）链接，可以查看长达 365 天的价格走势，尽管它并不总是准确的。
One tool we use is CamelCamelCamel, which tracks Amazon’s prices over time. Paste the Amazon link or ASIN into CamelCamelCamel’s search bar to see the item’s lowest recorded price and its average price, and how frequently the price fluctuates. Some deals, such as Lightning Deals, are excluded from the pricing history, but this works for most items. It’s useful to see what an item has sold for in the past. And while Amazon’s Alexa for Shopping chatbot has price history information, it isn’t always reliable and often misses context. We also like Keepa, which has an extension that shows the recent price history for products directly on the Amazon page so you don’t have to open a new tab. When in doubt, check multiple sources.
我们使用的一个工具是 CamelCamelCamel，它会追踪亚马逊商品随时间变化的价格。将亚马逊链接或 ASIN 码粘贴到 CamelCamelCamel 的搜索栏中，即可查看该商品的最低历史价格、平均价格以及价格波动的频率。虽然某些优惠（如秒杀）不包含在价格历史中，但这适用于大多数商品。了解商品过去的价格很有用。虽然亚马逊的 Alexa 购物聊天机器人也提供价格历史信息，但它并不总是可靠，且经常缺乏背景信息。我们还喜欢 Keepa，它有一个浏览器扩展程序，可以直接在亚马逊页面上显示产品的近期价格历史，无需打开新标签页。如有疑问，请多方核实。