Noise wants to help everyday people become paid content creators
Noise wants to help everyday people become paid content creators
Noise 旨在帮助普通人成为付费内容创作者
Marketing platform Noise aims to connect brands with content creators at a much lower cost than hiring traditional influencers or running standard ad campaigns. That’s because many creators on the Noise platform are everyday people — anyone can download the app, regardless of follower count — and Noise presents them with campaigns they can join and create content for on their platforms of choice (TikTok, Instagram, Facebook, YouTube). It then pays them per view rather than a flat fee. 营销平台 Noise 旨在以远低于聘请传统网红或投放标准广告活动的成本，将品牌与内容创作者联系起来。这是因为 Noise 平台上的许多创作者都是普通人——无论粉丝数量多少，任何人都可以下载该应用程序。Noise 会向他们展示可以参与的活动，并让他们在自己选择的平台（TikTok、Instagram、Facebook、YouTube）上创作内容。随后，平台会按观看次数而非固定费用向他们支付报酬。
Brands, meanwhile, sign up for Noise to share their content brief requests and budget. From there, Noise makes it easy to handle the rest, so brands can scale without the operational headaches of sourcing content creators, managing client relationships one by one, or managing payments. Noise lets them run campaigns simultaneously across thousands of content creators. 与此同时，品牌方注册 Noise 后可以发布内容需求简报和预算。此后，Noise 会简化后续流程，让品牌方无需为寻找内容创作者、逐一管理客户关系或处理付款等运营难题而烦恼，从而实现规模化扩张。Noise 允许品牌方同时在数千名内容创作者中开展营销活动。
On Wednesday, Noise announced a $5.5 million seed led by Capital Midwest, M25, and Grishin Robotics, bringing its total raise to $7.2 million. Others in the round include Capitalize VC and operators from companies like DoorDash. The startup is tapping into the ever-expanding influencer market, in which 57% of young people and just a little over 40% of U.S. adults overall now want to take part. It joins other content creator infrastructure companies like Billo and JoinBrands. 周三，Noise 宣布获得 550 万美元种子轮融资，由 Capital Midwest、M25 和 Grishin Robotics 领投，使其融资总额达到 720 万美元。参与本轮融资的其他机构还包括 Capitalize VC 以及来自 DoorDash 等公司的运营人员。这家初创公司正在切入不断扩大的网红市场，目前 57% 的年轻人和超过 40% 的美国成年人希望参与其中。它加入了 Billo 和 JoinBrands 等其他内容创作者基础设施公司的行列。
Diego Kafie, Stu Feldt, and Nic Weber launched Noise in 2025 after spending two years building a mobile game app called Playbite, and it now touts 1.5 million creators on the platform. CEO Kafie said the company’s top creators make more than six figures a year, and the platform takes a fee from what brands pay creators once views are delivered. “Our top brands work with several thousand creators on autopilot,” he said. Diego Kafie、Stu Feldt 和 Nic Weber 在花费两年时间开发了一款名为 Playbite 的手机游戏应用后，于 2025 年推出了 Noise。目前，该平台声称拥有 150 万名创作者。首席执行官 Kafie 表示，平台顶尖创作者的年收入可达六位数，而平台会在品牌方支付给创作者的费用中抽取佣金，前提是观看量已达成。“我们顶尖的品牌客户可以自动与数千名创作者合作，”他说。
Right now, many of its customers are mobile apps, those working with startup budgets that want to employ influencer marketers. The goal is to one day work with companies of all sizes. “They are the most interested in reaching a really wide range of potential customers, making them the prime users for something like Noise, where they can easily recruit a small army of people to become their biggest users and advocates,” Kafie said. “This gives brands unprecedented level of content diversity and reach at a fraction of the cost of other traditional marketing playbooks.” 目前，其许多客户是移动应用程序公司，这些公司预算有限，却希望利用网红营销。公司的目标是未来与各种规模的企业合作。“他们最感兴趣的是触达极其广泛的潜在客户，这使他们成为 Noise 这类平台的首选用户，因为他们可以轻松招募一支‘小分队’，让这些人成为他们最大的用户和拥护者，”Kafie 说。“这为品牌提供了前所未有的内容多样性和覆盖范围，而成本仅为其他传统营销策略的一小部分。”
Kafie, Feldt, and Weber came to this idea from their experiences at Playbite. “We tried a bunch of different creative marketing strategies,” Kafie said of how they tried to scale Playbite. For example, they attempted to recruit their own gamers and teach them how to create social content that promoted the app. “We started with five, ten, 25, then 100 people,” he continued. “Before we knew it, our installs were skyrocketing as this small army of people went to places like TikTok and posted engaging content daily about mobile games and our app specifically.” Kafie、Feldt 和 Weber 的这一想法源于他们在 Playbite 的经历。“我们尝试了许多不同的创意营销策略，”Kafie 在谈到他们如何尝试扩大 Playbite 规模时说。例如，他们尝试招募自己的游戏玩家，并教他们如何创作推广该应用的社交内容。“我们从 5 人、10 人、25 人，一直增加到 100 人，”他继续说道。“不知不觉中，我们的安装量开始飙升，因为这支‘小分队’每天都在 TikTok 等平台上发布关于手机游戏以及我们应用的引人入胜的内容。”
Most importantly, he noted, this happened “at a fraction of the cost of traditional marketing playbooks,” because they were teaching regular people how to be content creators from scratch. “Had we gone to established creators with big followings and clout, their rates would’ve been cost-prohibitive for our scrappy startup budget.” That gave them the idea for Noise. 他特别指出，最重要的是，这一切的实现“成本仅为传统营销策略的一小部分”，因为他们是从零开始教普通人如何成为内容创作者。“如果我们去找那些拥有大量粉丝和影响力的成熟创作者，他们的报价对于我们这家初创公司来说是难以承受的。”这让他们萌生了创办 Noise 的想法。
The fresh capital will be used to expand product capabilities and to hire. Noise also just launched its Organic-to-Ads program, letting brands take the videos that Noise creators make and run them as paid ads on Meta and TikTok, in addition to the creators’ posts. “The creators still post to platforms,” he said. “But in addition, the brands can now put paid ads spend behind those creatives to reach more people.” 这笔新资金将用于扩展产品功能和招聘人才。Noise 还刚刚推出了“有机内容转广告”（Organic-to-Ads）计划，允许品牌方在创作者发布内容的基础上，将 Noise 创作者制作的视频作为付费广告在 Meta 和 TikTok 上投放。“创作者仍然会在平台上发布内容，”他说，“但除此之外，品牌现在可以为这些创意内容投入广告预算，以触达更多受众。”
He pushed back when asked if this was a way to pay creators less than they could make on their own if a brand approached them. He said that brands will name their rates and creators can decide whether to say yes or no. He also emphasized that the platform specializes in working with “everyday people and turning them into brand-new creators.” It’s harder to become an influencer these days, so this, Kafie believes, could be a way for many people to get around the stress, time, and money it takes to make it big in content creation on their own. 当被问及这是否是一种压低创作者收入（相比于品牌直接联系他们）的方式时，他予以了反驳。他表示，品牌方会给出报价，而创作者可以决定是否接受。他还强调，该平台专注于与“普通人合作，并将他们培养成全新的创作者”。如今成为网红变得越来越难，因此 Kafie 认为，对于许多人来说，这可能是一种绕过独自在内容创作领域取得成功所需承受的压力、时间和金钱成本的方法。
He said when a user first joins the platform, they take Noise creator training modules that teach them how to create content for brands. Those early creators can access only certain campaigns, but as they do more training and get hired for more work, higher-paid opportunities can come to them, Kafie said. “By democratizing ‘becoming a creator’ to literally anyone with a smartphone,” he said, “we’re bringing costs down for brands, but enabling millions of people to make their first dollar on the internet.” 他说，当用户首次加入平台时，他们会参加 Noise 的创作者培训模块，学习如何为品牌创作内容。Kafie 表示，这些初级创作者最初只能参与特定的活动，但随着他们完成更多培训并获得更多工作机会，他们将获得报酬更高的机会。“通过让任何拥有智能手机的人都能‘成为创作者’，我们实现了民主化，”他说，“我们不仅降低了品牌的成本，还让数百万人能够在互联网上赚到他们的第一桶金。”