Co-creating the future of fashion with Google

与 Google 共同创造时尚的未来

Two fashion designers created custom tools in Google Flow to help with set design and styling for New York Fashion Week. 两位时尚设计师在 Google Flow 中创建了定制工具，以协助纽约时装周的布景设计和造型工作。

Google’s Envisioning Studio partnered with designers Jane Wade and Sergio Hudson to streamline fashion production using Google Flow. These AI tools helped Jane virtually style runway looks and allowed Sergio to visualize his show within a strict budget. You can now build your own custom design tools in Google Flow using simple language, no coding required. Google 的 Envisioning Studio 与设计师 Jane Wade 和 Sergio Hudson 合作，利用 Google Flow 简化了时尚生产流程。这些人工智能工具帮助 Jane 虚拟设计了秀场造型，并让 Sergio 能够在严格的预算内实现其时装秀的可视化。现在，你也可以使用简单的语言在 Google Flow 中构建自己的定制设计工具，无需任何编程知识。

Ask an independent fashion designer how they actually spend their time, and “designing clothes” is rarely the answer. Administrative tasks, factory logistics, and vendor coordination take up the bulk of their days, leaving very little time for design. 问问独立时尚设计师他们实际上是如何度过时间的，“设计服装”往往不是答案。行政工作、工厂物流和供应商协调占据了他们大部分的时间，留给设计的时间少之又少。

Ahead of New York Fashion Week, Google’s Envisioning Studio, with support from Google Labs, set out to streamline the creative workflow process—helping designers bring ambitious runway visions to life with less friction. 在纽约时装周前夕，Google 的 Envisioning Studio 在 Google Labs 的支持下，着手简化创意工作流程，帮助设计师以更少的阻力将宏大的秀场愿景变为现实。

Google engineers worked side by side with designers Jane Wade and Sergio Hudson, using Google Flow, our AI creative studio, to build two specialized tools to address their specific challenges. Jane’s Google Flow tool helped her create balanced head-to-toe looks before producing physical samples. Sergio used his tool to stage his runway on a tight studio budget. Google 的工程师与设计师 Jane Wade 和 Sergio Hudson 并肩工作，利用我们的 AI 创意工作室 Google Flow 构建了两个专门的工具，以解决他们各自面临的挑战。Jane 的 Google Flow 工具帮助她在制作实体样衣之前，打造出平衡的全身造型。Sergio 则利用他的工具在有限的预算内完成了秀场布置。

Virtually styling a collection

虚拟造型系列

The Google Flow tool we co-created with Jane, Styling Suite, mapped every facet of her runway model looks. In-person casting and fittings typically consume up to three full days for a design team. The tool allowed her to curate hair, makeup, accessories, shoes, and garments on digital models, then play with the styling virtually. She was able to balance each look and identify missing elements before cutting and sewing additional pieces. 我们与 Jane 共同创建的 Google Flow 工具“造型套件”（Styling Suite），映射了她秀场模特造型的方方面面。通常，线下选角和试装会占用设计团队整整三天的时间。该工具让她能够在数字模特身上策划发型、妆容、配饰、鞋履和服装，并进行虚拟造型尝试。在裁剪和缝制额外单品之前，她就能平衡每一个造型并找出缺失的元素。

Grounding runway design in a real budget

将秀场设计建立在实际预算之上

Sergio’s main challenge was staging his show without breaking his budget. In the past, asking his production crew to change lighting and props added to the overall costs, since a new 3D rendering was needed for every design revision. Our co-developed Google Flow tool, Runway Visualization, eliminated the back-and-forth by simulating his runway. It let him adjust the set-up of his venue and swap the lighting and props with options that worked within his budget. He was also able to refine which paths the models would walk, allowing him to harmonize the show and viewer experience. Sergio 面临的主要挑战是在不超支的情况下布置秀场。过去，要求制作团队更改灯光和道具会增加总成本，因为每次设计修改都需要重新进行 3D 渲染。我们共同开发的 Google Flow 工具“秀场可视化”（Runway Visualization）通过模拟他的秀场，消除了这种反复沟通的成本。它让他能够调整场地布置，并根据预算范围内的选项更换灯光和道具。他还能够优化模特的走秀路线，从而协调整场秀与观众的体验。

Moving fashion AI out of pilot mode

让时尚 AI 走出试验阶段

The results of these collaborations were visible on the runways at New York Fashion Week — and there’s room for more innovation. While there’s plenty of excitement around AI in the fashion industry, many projects remain stuck in theoretical testing. AI can make the production process smoother for designers by co-developing tools that work within their existing processes and ensure they’re firmly in the driver’s seat. 这些合作的成果在纽约时装周的秀场上得到了展现，而且未来还有更多创新的空间。虽然时尚界对人工智能充满热情，但许多项目仍停留在理论测试阶段。通过共同开发能够融入现有流程并确保设计师处于主导地位的工具，人工智能可以使设计师的生产过程更加顺畅。

Build your own bespoke tools in Google Flow using natural language to describe the tool or workflow you’re looking to create, no coding experience required. 在 Google Flow 中，你可以使用自然语言描述想要创建的工具或工作流程，从而构建属于自己的定制工具，无需任何编程经验。