Xiaomi Has a Luxury SUV for $31,000 That All Western Brands Should Fear
Xiaomi Has a Luxury SUV for $31,000 That All Western Brands Should Fear
小米推出售价 3.1 万美元的豪华 SUV，令所有西方品牌感到恐惧
If there’s one thing that can unite the world in these AI-troubled times, it’s everyone’s love of SUVs. For decades, the SUV has been the savior of the car world. Accounting for nearly half of all new sales worldwide, this is by some margin the largest segment in the global auto industry. 在这个人工智能动荡的时代，如果说有什么能让全世界达成共识，那就是大家对 SUV 的热爱。几十年来，SUV 一直是汽车界的救星。它占据了全球新车销量的近一半，是全球汽车工业中规模最大的细分市场。
Sedans? Forget it. Ford doesn’t even sell a traditional sedan in the US now. China still likes a sedan. About a third of all Chinese autos are in this form, compared with less than half that for the US. But Chinese carmakers know full well how much we love our chunky SUVs, so they are focusing their efforts to lure the Western world away from familiar marques. 轿车？算了吧。福特现在在美国甚至不再销售传统轿车。中国市场依然青睐轿车，约三分之一的中国汽车是轿车，而美国这一比例不到中国的一半。但中国车企非常清楚我们对厚重 SUV 的喜爱，因此他们正集中精力，试图将西方消费者从熟悉的品牌中吸引过来。
Indeed, Xiaomi has just played its hand in this particular game, revealing the remaining details earlier this month in Beijing—including the all-important pricing—of its coming SkyNomad SUVs. Bentley and Range Rover may well have revealed their flagship electric SUVs, but both will be mightily worried about just how many scalps Xiaomi Auto’s SkyNomad SUVs will take from them. If they’re not, they should be. 事实上，小米刚刚在这场博弈中亮出了底牌。本月初在北京，小米揭晓了即将推出的 SkyNomad 系列 SUV 的剩余细节，包括至关重要的定价。宾利和路虎或许已经发布了各自的旗舰电动 SUV，但它们都应该非常担心小米汽车的 SkyNomad 会抢走多少市场份额。如果它们现在还不担心，那它们确实该担心了。
Sedan to SUV 从轿车到 SUV
The new Xiaomi Auto SkyNomad N70 is a five-seat, extended-range EV that has better technology than a Range Rover at half the price of a Velar. Courtesy of Xiaomi 新款小米汽车 SkyNomad N70 是一款五座增程式电动车，其技术水平优于路虎，而价格仅为揽胜星脉（Velar）的一半。图片来源：小米
Trucks and SUVs represent more than 80 percent of new vehicle sales in America these days. Marc McGrath, US CEO of the automotive manufacturer Schaeffler Group, tells WIRED that one of the main reasons the company is developing its own solid-state batteries is to properly electrify the power-hungry trucks and SUVs Americans so dearly love. No one wants another F-150 Lightning U-turn. 如今，皮卡和 SUV 占美国新车销量的 80% 以上。汽车制造商舍弗勒集团（Schaeffler Group）美国区首席执行官 Marc McGrath 告诉《连线》（WIRED），公司开发固态电池的主要原因之一，就是为了让美国人钟爱的“耗电大户”——皮卡和 SUV——实现真正的电动化。没人希望再看到像福特 F-150 Lightning 那样的市场遇冷。
The shocking success of the Jaecoo 7 is a prime example of SUV supremacy. This Chinese-made ride has enjoyed a staggeringly meteoric rise in the UK, going from an unknown newcomer in 2025 to now being one of the country’s best-selling new cars. Nicknamed the “Temu Range Rover,” it comes in both gas and hybrid flavors, and the company liberally uses the word “luxury” in its marketing, yet the vehicle costs just £29,210 (a little over $39,000). Jaecoo 7 的惊人成功是 SUV 统治地位的绝佳例证。这款中国制造的车型在英国经历了令人瞠目结舌的飞速崛起，从 2025 年的无名新秀一跃成为该国最畅销的新车之一。它被戏称为“Temu 版路虎”，提供燃油和混动版本。尽管公司在营销中频繁使用“豪华”一词，但其售价仅为 29,210 英镑（约合 39,000 多美元）。
These 7s are becoming ubiquitous on UK roads. My local Nissan dealer has swiftly dumped the Japanese brand and is now an official Jaecoo dealer, offering not just the 7, but the Jaecoo 5 and 8. I can’t think of another auto brand that’s enjoyed such a rapid rise. 这些 Jaecoo 7 正变得随处可见。我当地的日产经销商已经迅速抛弃了该日本品牌，转而成为 Jaecoo 的官方经销商，不仅销售 7 系列，还包括 Jaecoo 5 和 8。我想不出还有哪个汽车品牌能有如此迅速的崛起。
Other Chinese brands are playing the same tactic in Europe, such as XPeng and BYD, but the big one incoming is Xiaomi Auto, set to launch in Europe in 2027, despite only making its first EV in 2024. Astonishingly, its SU7 Ultra claimed the title of “World’s Fastest Sedan” the very same year. 其他中国品牌如小鹏和比亚迪也在欧洲采取同样的策略，但即将到来的重量级选手是小米汽车。尽管小米在 2024 年才制造出第一辆电动车，但计划于 2027 年进军欧洲市场。令人震惊的是，其 SU7 Ultra 在同年就夺得了“全球最快轿车”的称号。
Far from a Temu pretender, the SkyNomad is not only tech-laden, it’s also seemingly high-end, with seating that purports to be “more like an Italian sofa.” The SkyNomad N70 is a five-seater that, especially in its “Stealth Black Edition” guise, looks almost exactly like a Range Rover from the outside, and far more successfully than the Jaecoo. SkyNomad 绝非廉价的模仿者，它不仅科技感十足，看起来也相当高端，其座椅号称“更像意大利沙发”。SkyNomad N70 是一款五座车型，特别是在“隐形黑”版本下，外观看起来几乎与路虎一模一样，而且比 Jaecoo 的模仿更为成功。
The larger N90 is a seven-seater that also comes in a “Max Studio” camper version, complete with a pop-up roof. The second row can transform into a bed with one touch of a button—no disassembly, no mattress needed—just 30 seconds from upright seats to a flat, large bed. 更大的 N90 是一款七座车型，还提供带有弹出式车顶的“Max Studio”露营版。第二排座椅只需按下一个按钮即可变成一张床——无需拆卸，无需铺设床垫——从直立座椅到平坦的大床仅需 30 秒。
The theme of reconfigurable interiors continues. A flat floor, courtesy of the Kunlun platform, comes with sliding rails built in from the front seats to the boot, meaning all (yes, all) the seat sections can move about. The front seats spin a full 180 degrees to face the second row; floor-mounted tables slot between the rows to make for “living-room-style” layouts; the center console can move forward or back at the press of a button; and rear legroom can max out at over 5 feet. In the N90 Max Studio, the pop-up roof lifts 100 mm to open a sleeping loft with 1.8 meters of headroom, along with heated flooring (!), a built-in projector, and a 30-inch projector screen. 可重构内饰的主题还在延续。得益于昆仑平台，平整的地板上内置了从前排座椅一直延伸到后备箱的滑轨，这意味着所有（没错，是所有）座椅部分都可以移动。前排座椅可旋转 180 度面向第二排；地板安装的桌子可以插入两排之间，形成“客厅式”布局；中控台可以通过按钮前后移动；后排腿部空间最大可超过 5 英尺（约 1.5 米）。在 N90 Max Studio 中，弹出式车顶可升起 100 毫米，打开一个拥有 1.8 米净高的睡眠阁楼，并配有地暖（！）、内置投影仪和 30 英寸投影幕布。
An amazing optional extra for the SkyNomad is Xiaomi’s version of in-brand car-to-car communications. Essentially, it’s a walkie-talkie that runs on cellular network coverage rather than short-range radio, so it’s marketed as having “unlimited range” and looks very similar to tech Xiaomi already ships in its phones. SkyNomad 的一个惊人选配是小米的车载车际通讯系统。本质上，这是一个基于蜂窝网络而非短程无线电的对讲机，因此它被宣传为拥有“无限距离”，且看起来与小米手机中已有的技术非常相似。
Just stop for a minute and compare what you’ve just read with the sorts of interior innovations Western brands deliver on flagship models these days. Power doors, multi-point massage seats, relaxation programs with scent sprays, and a central console that moves maybe 10 cm are the typical cutting-edge fare. The SkyNomad makes US and European efforts look, frankly, lazy—right when they desperately need to stop their decline and show they can compete. 请停下来想一想，将你刚才读到的内容与西方品牌目前在旗舰车型上提供的内饰创新进行对比。电动门、多点按摩座椅、带香氛喷雾的放松程序，以及只能移动约 10 厘米的中控台，这些是典型的“尖端”配置。坦率地说，SkyNomad 让欧美车企的努力显得有些懒惰——而这正是他们迫切需要扭转颓势、证明自己竞争力的关键时刻。
There’s more. “Full scenario” voice control; customizable head-up display; lidar units, high-definition cameras, and Nvidia’s Thor-U chip for level 2-plus autonomous control. A low-voltage power system apparently keeps “sentry mode” drain to under 5 kilometers of range overnight, so the onboard fridge running on 0.72 kWh a day can offer up to 24-hour continuous cooling. 不仅如此，还有“全场景”语音控制、可定制的抬头显示、激光雷达单元、高清摄像头，以及用于 L2+ 级自动驾驶的英伟达 Thor-U 芯片。低压电源系统显然将“哨兵模式”的过夜电量损耗控制在 5 公里续航以内，因此每天耗电 0.72 度的车载冰箱可以提供长达 24 小时的持续制冷。
The extended-range plug-in hybrid powertrain combines a 1.5-liter turbocharged internal combustion generator with battery packs and dual electric motors. This ICE engine never drives the wheels, but the SUV can charge from 20 to 80 percent in as little as 18 minutes for a 300-plus-mile electric-only range, or 1,000-mile combined range. Yes, these stats use China’s far more forgiving CLTC cycle, but this converts to about 700 miles using stricter US EPA standards. 增程式插电混动系统结合了 1.5 升涡轮增压内燃发电机、电池组和双电机。这台内燃机从不直接驱动车轮，但该 SUV 最快可在 18 分钟内将电量从 20% 充至 80%，纯电续航里程超过 300 英里，综合续航里程可达 1,000 英里。没错，这些数据使用的是中国更为宽松的 CLTC 工况标准，但换算成更严格的美国 EPA 标准，大约也有 700 英里。
Now to the clincher: the price. The maxed-out N90 Max Studio with its camper roof clocks in at RMB 299,900, about $44,700. The entry-level N70 Pro five-seat, rear-wheel-drive model with its movable “Italian sofa” seats, lidar, 14-speaker sound system including subwoofer and headrest speakers, and prodigious range is just RMB 209,900, or just over $31,000—about the same as a 2026 Hyundai Tucson. 现在是关键点：价格。顶配的 N90 Max Studio 露营版售价为 299,900 元人民币，约合 44,700 美元。入门级的 N70 Pro 五座后驱车型，配备可移动的“意大利沙发”座椅、激光雷达、包含低音炮和头枕扬声器的 14 扬声器音响系统，以及惊人的续航里程，售价仅为 209,900 元人民币，即 31,000 多美元——这大约与一辆 2026 款现代途胜（Hyundai Tucson）的价格相当。
Earlier this month, I asked a Western luxury auto CEO… 本月初，我问了一位西方豪华汽车品牌的首席执行官……