New California law will penalize influencers who don’t disclose political ads

加州新法：未披露政治广告的网红将面临处罚

New legislation signed by California Governor Gavin Newsom adds teeth to disclosure requirements for online influencers who are paid to post about politics. 加州州长加文·纽森（Gavin Newsom）签署了一项新法案，加强了对受雇发布政治内容的网络网红的披露要求，使其更具约束力。

The New York Times reports that California already required disclosure for influencers who post about state or local races — but when someone failed to disclose, there were no fines or criminal penalties. (Texas also requires disclosure for paid political content, and other states are considering similar regulations.) 据《纽约时报》报道，加州此前已要求网红在发布有关州或地方选举的内容时进行披露，但若有人未履行披露义务，并不会面临罚款或刑事处罚。（德克萨斯州也要求对付费政治内容进行披露，其他州也在考虑类似的法规。）

Under the new bill, AB 1130, regulators can fine influencers up to $5,000 for each violation, and they can also refer them to law enforcement for potential misdemeanors. 根据这项名为 AB 1130 的新法案，监管机构可对每次违规行为处以最高 5,000 美元的罚款，并可将相关案件移交执法部门，追究其潜在的轻罪责任。

According to the NYT, billionaire Tom Steyer, who unsuccessfully campaigned for the Democratic nomination for California governor earlier this year, paid dozens of influencers to post about his campaign online, and many of them did not initially disclose the payments. 据《纽约时报》报道，亿万富翁汤姆·斯泰尔（Tom Steyer）在今年早些时候竞选加州州长民主党提名失败，他曾向数十名网红支付费用，要求他们在网上发布有关其竞选活动的内容，而其中许多人最初并未披露这些付费信息。

Newsom signed the legislation as part of a broader package of bills that his office said will protect against potential election interference from President Donald Trump. 纽森签署该法案是一揽子法案的一部分，其办公室表示，这些法案旨在防范唐纳德·特朗普总统可能进行的选举干预。

The bill’s sponsor, Democratic Assemblyman Marc Berman, said that he introduced the bill after realizing there was “a bit of ambiguity about the [existing] law and how it’s enforced.” 该法案的发起人、民主党众议员马克·伯曼（Marc Berman）表示，他提出这项法案是因为意识到“现行法律及其执行方式存在一些模糊之处”。