Meta’s Muse is outpacing ChatGPT’s early mobile launch

Meta 的 Muse 应用早期移动端表现超越 ChatGPT

Meta’s latest AI app, Muse, could be the social giant’s next major hit, new data suggests. According to just-released estimates from market intelligence provider Apptopia, Muse’s app on mobile devices has been downloaded more times during its first 12 days on the market than ChatGPT was in the 12 days after its debut. (This data compares the U.S. and Canada markets only.) Muse also has more daily active users than ChatGPT had at the time, the firm found.

最新数据显示，Meta 最新的 AI 应用 Muse 可能成为这家社交巨头的下一个爆款。根据市场情报提供商 Apptopia 刚刚发布的估算数据，Muse 在移动设备上架的前 12 天内，下载量超过了 ChatGPT 发布后同期的下载量（该数据仅对比美国和加拿大市场）。该公司还发现，Muse 的日活跃用户数也高于 ChatGPT 当时的水平。

Until now, it had been difficult to make an exact apples-to-apples comparison between these two apps, given that they had pursued different launch strategies. When ChatGPT arrived on mobile, it was made available globally, but only on iOS. Muse, meanwhile, is available across both Apple’s App Store and Google Play, but only in the U.S. and Canada. To better align the numbers for comparison, Apptopia looked only at the iOS data for the U.S. and Canada for both apps during the first 12 days of their respective launches. In this subset of the data, Muse has now seen 1.8 million downloads to ChatGPT’s 1.3 million. Overall, Muse has seen 2.8 million total installs globally in its first 12 days, the firm also said.

此前，由于两款应用采取了不同的发布策略，很难对它们进行精确的同类比较。ChatGPT 移动版发布时面向全球，但仅限 iOS 平台；而 Muse 目前在苹果 App Store 和 Google Play 均可下载，但仅限于美国和加拿大。为了更好地对比数据，Apptopia 仅选取了两款应用发布后前 12 天内美国和加拿大市场的 iOS 数据。在这一数据子集中，Muse 的下载量为 180 万次，而 ChatGPT 为 130 万次。该公司还表示，Muse 在全球范围内前 12 天的总安装量达到了 280 万次。

Its growth hasn’t yet stagnated, either; Muse has moved up from its original position as No. 2 overall on the U.S. App Store immediately after its launch to now No. 1, as Business Insider reported on Friday. That jump put the app higher than ChatGPT, the outlet noted. Another firm, Appfigures, said at the time that Muse had then crossed 1 million downloads.

其增长势头尚未停滞；据《商业内幕》周五报道，Muse 在美国 App Store 的总排名已从发布之初的第二位上升至第一位。该媒体指出，这一跃升使其排名超过了 ChatGPT。另一家机构 Appfigures 当时也表示，Muse 的下载量已突破 100 万次。

In addition, Apptopia’s data indicates that Muse’s U.S. daily active users are now higher than they were for ChatGPT at the same point after its launch. When comparing just the U.S. mobile app daily active users, Muse comes in higher with 642,000 daily users compared with 231,000 for ChatGPT at the time. To be fair to the fact that Muse is available across both iOS and Android, while ChatGPT launched on iOS only, Apptopia narrowed the comparison to iOS alone. Yet, even here, Muse is coming in higher, with 359,000 daily active users on iOS, still above ChatGPT’s figures from that time period.

此外，Apptopia 的数据显示，Muse 在美国的日活跃用户数目前也高于 ChatGPT 发布后同期的水平。仅对比美国移动端日活跃用户，Muse 以 64.2 万的日活用户数领先，而 ChatGPT 当时为 23.1 万。为了公平起见（考虑到 Muse 同时支持 iOS 和 Android，而 ChatGPT 最初仅支持 iOS），Apptopia 将对比范围缩小到了 iOS 平台。即便如此，Muse 的表现依然更胜一筹，其 iOS 日活跃用户数为 35.9 万，仍高于 ChatGPT 当期的表现。

Apptopia can only provide third-party estimates about an app’s downloads and active users; it doesn’t have direct access to Meta’s internal figures. But even if these numbers are only correct from a general “ballpark” perspective, they indicate that Muse could have a shot at becoming Meta’s newest top app. Meta already perfected its cross-promotion strategy when it launched Instagram’s Threads, which now has 500+ million users, thanks to heavy marketing and integrations in Meta’s largest apps, including Instagram and Facebook. Muse is likely to get a similar push, given that the AI app can connect with both of those platforms. It also works inside WhatsApp, so that could give it another boost.

Apptopia 只能提供关于应用下载量和活跃用户的第三方估算数据，无法直接获取 Meta 的内部数据。但即使这些数字仅处于“大致估算”的范畴，它们也表明 Muse 有望成为 Meta 最新的顶级应用。Meta 在推出 Instagram Threads 时就已经完善了其交叉推广策略，得益于在 Instagram 和 Facebook 等核心应用中的大力营销与整合，Threads 目前已拥有超过 5 亿用户。鉴于 Muse 可以与这些平台互联，它很可能会获得类似的推动力。此外，它还能在 WhatsApp 内部运行，这可能会为其带来进一步的增长。

While Apptopia doesn’t have visibility into Meta’s cross-promotion efforts or ads directly, it did note that over 95% of Muse’s users are also Facebook users and 63% are Instagram users. Meta, which has been asked for comment, has not yet shared public figures related to Muse’s early adoption.

虽然 Apptopia 无法直接洞察 Meta 的交叉推广工作或广告投放情况，但它指出，Muse 超过 95% 的用户同时也是 Facebook 用户，63% 是 Instagram 用户。Meta 在被问及此事时，尚未公开分享有关 Muse 早期采用情况的数据。