Apple has added persistent ‘ads’ to iOS, and it’s driving users crazy

苹果在 iOS 中加入了持续性的“广告”，这让用户感到抓狂

iOS users are seeing ‘ads’ for other Apple products on their iPhones. The banners promote services like iCloud+, Apple Music, and AppleCare+. The messages often can’t be dismissed and stick around for weeks. iOS 用户发现他们的 iPhone 上出现了其他苹果产品的“广告”。这些横幅推广 iCloud+、Apple Music 和 AppleCare+ 等服务。这些消息往往无法关闭，并且会持续存在数周之久。

If you were to ask iOS users how they felt about Apple’s decision to insert ads into Apple Maps, it would quickly become obvious that it was not a popular move. So when iPhone fans discovered that Apple has been inserting prompts for its own products into iOS, the reaction was predictably swift and furious. 如果你去问 iOS 用户对苹果在 Apple 地图中植入广告的决定有何看法，很快就会发现这并不受欢迎。因此，当 iPhone 粉丝发现苹果一直在 iOS 中植入自家产品的推广提示时，他们的反应不出所料地迅速且愤怒。

The ‘ads’ in question appear in the Settings app in iOS. They can be found near the top of the iPhone’s display and promote several products to the user, including paid-for iCloud+ storage, free trials for services like Apple Music and Apple TV, and the AppleCare+ extended warranty. 这些所谓的“广告”出现在 iOS 的“设置”应用中。它们位于 iPhone 屏幕顶部附近，向用户推广多种产品，包括付费的 iCloud+ 存储空间、Apple Music 和 Apple TV 等服务的免费试用，以及 AppleCare+ 延长保修服务。

Infuriatingly for iOS users, the only way to disable these promos is to either let them expire — which in many cases could take weeks or even months, leaving a persistent notification badge on the Settings app in the meantime — or pay for the service being offered. There is not always a “dismiss” button to shoo them away for good, and when there is, some people have reported that it doesn’t seem to work. 令 iOS 用户感到愤怒的是，关闭这些推广的唯一方法要么是等待它们过期（在许多情况下可能需要数周甚至数月，期间“设置”应用上会一直留有一个恼人的通知角标），要么就是付费订阅所推广的服务。这些提示并不总是有“关闭”按钮来彻底消除它们，即便有，也有用户反映该按钮似乎并不起作用。

Many people have taken to social media to vent their frustrations with Apple’s actions. “I’m feeling like this is nearly on-par with the ens***ification that Microsoft introduced with Start menu ads,” said one aggravated user. “I wish Apple would just stop that crap,” stated another. Many other people have taken to Reddit to express their exasperation, suggesting that the discontent is widespread. 许多人在社交媒体上发泄对苹果这一行为的不满。一位愤怒的用户表示：“我觉得这简直和微软在开始菜单中加入广告的‘垃圾化’行为如出一辙。”另一位用户则说：“我希望苹果能停止这种烂事。”还有许多人在 Reddit 上表达了他们的愤慨，这表明不满情绪已相当普遍。

Some of these ads and offers — such as the one for Apple Music — appear after you’ve bought a new Apple product. With the company launching the iPhone 16 and iPhone 16 Pro range recently, it’s perhaps unsurprising that we’re seeing a sudden influx of posts flush with irritation and indignation. 其中一些广告和优惠（例如 Apple Music 的推广）会在你购买新苹果产品后出现。随着苹果公司近期发布了 iPhone 16 和 iPhone 16 Pro 系列，我们看到大量充满愤怒和不满的帖子涌现也就不足为奇了。

On the face of it, Apple’s decision to include promotions like this in its operating system might seem like a strange one. After all, Apple has long positioned itself as a premium company where the user experience is paramount. From that viewpoint, repeatedly attempting to prod customers towards even more of the company’s products might seem cheap, even distasteful. And when you’ve just shelled out a record fee for an iPhone after Apple’s painful price rises, that can just feel like nickel and diming. 从表面上看，苹果决定在操作系统中加入此类推广似乎有些奇怪。毕竟，苹果长期以来一直将自己定位为一家以用户体验为核心的高端公司。从这个角度来看，反复试图诱导客户购买更多公司产品显得有些廉价，甚至令人反感。当你刚在苹果痛苦的涨价后支付了创纪录的费用购买了一部 iPhone，这种行为会让人感觉是在斤斤计较。

But Apple has been putting increasing emphasis on its services in recent years, of which products like iCloud+, Apple Music, Apple TV and Apple Care+ are all a part. With limited room for growth in the smartphone market, the company is turning to areas where it thinks it can make more progress. 但近年来，苹果越来越重视其服务业务，iCloud+、Apple Music、Apple TV 和 AppleCare+ 等产品都是其中的一部分。由于智能手机市场的增长空间有限，该公司正转向它认为能取得更大进展的领域。

And unfortunately for users, that means more ads like this on their devices. While they are far from the most obnoxious ads around, the fact that many cannot be dismissed is clearly rubbing users the wrong way — as is the fact that the promos even exist at all in an Apple product. 对于用户来说，不幸的是，这意味着他们的设备上会出现更多此类广告。虽然它们远非最令人讨厌的广告，但许多广告无法关闭的事实显然让用户感到不快——在苹果产品中出现这些推广本身也让用户感到反感。

There is also the possibility that at least some of these adverts are appearing due to a bug. The iCloud+ one in particular has drawn comments from users who are already subscribed to iCloud+ and thus, one would think, should not need to see any ads like this. Time will tell how that plays out and whether Apple fixes this ‘bug’ or leaves the ads in place. If the latter transpires, it would suggest that they are not appearing erroneously. 此外，至少有一部分广告可能是由于漏洞导致的。特别是 iCloud+ 的广告，已经引起了那些已经订阅了 iCloud+ 的用户的吐槽，按理说，他们本不应该看到这类广告。时间会证明事态如何发展，以及苹果是会修复这个“漏洞”还是任由广告存在。如果后者发生，则说明这些广告并非错误出现。

With Apple’s services push showing no signs of slowing down and further ads supposedly planned for the likes of the firm’s Visual Intelligence system, don’t expect Apple to have a change of heart any time soon. 随着苹果的服务推广业务没有放缓的迹象，且据称未来还计划在视觉智能（Visual Intelligence）系统等领域加入更多广告，不要指望苹果会很快改变主意。