Apple could take on Whoop with a new fitness tracker, report says

报道称苹果正研发新款健身追踪器，意在挑战 Whoop

Apple is in the process of developing a new screen-less fitness tracker that would put it into competition with Whoop — the fitness tech firm whose valuation recently crested $10 billion. 苹果公司目前正在开发一款无屏幕的新型健身追踪器，这将使其与 Whoop 展开竞争——这家健身科技公司的估值近期已突破 100 亿美元。

Bloomberg reports that the iPhone maker is currently engaged in a “technology investigation” — which, just as it sounds, is an exploratory effort to decide whether it will fully develop a product and release it. A number of prototypes have been developed around the item, the outlet notes. 据彭博社报道，这家 iPhone 制造商目前正处于“技术调研”阶段——顾名思义，这是一种探索性工作，旨在决定是否全面开发并发布该产品。该媒体指出，目前已围绕该项目开发了多个原型机。

The device — which is described as “a thin fabric band with a sensor-equipped computing module” — would not be released until at least 2028, Bloomberg said. It’s worth noting that Apple already sells a fitness tracker in the form of its Apple Watch (the wearable records workouts, heart rate, sleep, and other categories). However, the new form factor sounds relatively similar to Whoop, which sells simple fitness bands that the company says can track a variety of health metrics. 彭博社称，该设备被描述为“带有传感器计算模块的轻薄织物腕带”，预计至少要到 2028 年才会发布。值得注意的是，苹果目前已经通过 Apple Watch 销售健身追踪设备（该可穿戴设备可记录锻炼、心率、睡眠及其他类别数据）。然而，这种新的外形设计听起来与 Whoop 较为相似，后者销售的简约健身腕带据称可以追踪多种健康指标。

TechCrunch reached out to Apple for more information. The report arrives at a time when Apple is in a period of transition. Tim Cook stepped down from his position as CEO in August to now act as executive chairman, as new CEO John Ternus took the wheel. The company has also faced headwinds due to rising costs from a memory shortage. TechCrunch 已联系苹果公司以获取更多信息。这份报告发布之际，正值苹果处于转型期。蒂姆·库克（Tim Cook）于 8 月卸任首席执行官一职，转任执行董事长，由新任首席执行官约翰·特努斯（John Ternus）接掌大权。此外，由于内存短缺导致的成本上升，该公司也面临着重重阻力。

Despite this, it has promised a slate of new devices, including a new foldable phone, new tablets, and a new MacBook Pro. Meanwhile, it’s engaged in litigation against OpenAI, which it has accused of trade theft, as the battle to build the best hardware for the AI age continues. 尽管如此，苹果仍承诺推出一系列新设备，包括新款折叠屏手机、新款平板电脑和新款 MacBook Pro。与此同时，苹果正与 OpenAI 进行诉讼，指控其窃取商业机密，这场关于打造 AI 时代最佳硬件的竞争仍在持续。