YouTube’s Custom Feeds Give You More Control Over the Algorithm
YouTube’s Custom Feeds Give You More Control Over the Algorithm
YouTube 的“自定义信息流”功能让你能更好地掌控算法
My YouTube algorithm is sacred, with years of data about my preferences and viewing history fermenting into whatever videos it picks for my home screen. YouTube’s algorithm, while not perfect, sure knows what I want to see. The current top three videos on my front page are an Apple Watch analysis, a Big Brother season 28 update, and something called “I Lost to the Muppets” from comedian Chris Fleming. Click. Click. Click.
我的 YouTube 算法是神圣不可侵犯的，它积累了我多年来的偏好和观看历史数据，并以此为基础，为我的主页挑选出各种视频。虽然 YouTube 的算法并不完美，但它确实很了解我的喜好。我主页上目前排名前三的视频分别是：Apple Watch 分析、真人秀《老大哥》(Big Brother) 第 28 季的更新，以及喜剧演员 Chris Fleming 制作的名为《我输给了布偶》(I Lost to the Muppets) 的视频。点击，点击，再点击。
As part of its Made on YouTube event Wednesday, Google released several new features, including a Custom Feeds button for adjusting what videos pop up on your front page. It’s a rare chance for users to directly tweak their algorithmic feed on YouTube, in ways that go beyond just pressing thumbs up on a video or blocking a creator.
作为周三“Made on YouTube”活动的一部分，谷歌发布了几项新功能，其中包括一个用于调整主页视频推荐的“自定义信息流”(Custom Feeds) 按钮。对于用户来说，这是一个难得的机会，可以直接微调 YouTube 的算法推荐，而不仅仅局限于给视频点赞或屏蔽创作者。
To try it out, users can click the Your custom feeds button below the search bar and type a request for the feed they’d like to see. YouTube uses large language models to process your request and whip up a freshly personalized homepage. “I want a rainy Shanghai vibe: café jazz, street food, and vlogs,” read one of my suggested prompts.
想要尝试该功能，用户只需点击搜索栏下方的“你的自定义信息流”按钮，并输入你想要观看的内容需求。YouTube 会利用大语言模型来处理你的请求，并迅速为你生成一个全新的个性化主页。我尝试的一个建议提示词是：“我想要一种雨中上海的氛围：咖啡馆爵士乐、街头美食和 Vlog。”
YouTube tested Custom Feeds as an experimental feature earlier this year, before deciding that it was a good fit. The company plans to roll it out soon as an option for all US users, whether viewing on mobile, desktop, or TV.
YouTube 在今年早些时候将“自定义信息流”作为一项实验性功能进行了测试，随后认为该功能非常合适。公司计划很快将其作为一项选项向所有美国用户推出，无论用户是通过手机、电脑还是电视观看。
“Users are always telling us that they want more control,” says Emily Moxley, YouTube’s vice president of product management. “They want more ability to steer their algorithm. With custom feeds, we’re giving them a natural-language way that they can do that. They can tell us exactly what they want.”
“用户总是告诉我们，他们想要更多的控制权，”YouTube 产品管理副总裁 Emily Moxley 表示，“他们希望有更多能力去引导算法。通过自定义信息流，我们为他们提供了一种自然语言的方式来实现这一点。他们可以直接告诉我们他们想要什么。”
So, I told YouTube exactly what I wanted to see: “Gooey macaroni and cheese recipe videos, Caleb Hearon clip compilations, and crystal singing bowl videos under 15 minutes.” And the feed it generated was exactly that. My perfect zen blend for rotting on the couch after a long day. YouTube suggested potential additions to expand my prompt, like “uploaded this month” and “without talking or commentary.” Not bad.
于是，我明确告诉 YouTube 我想看什么：“黏糊糊的通心粉奶酪食谱视频、Caleb Hearon 的剪辑合集，以及 15 分钟以内的水晶颂钵视频。”它生成的信息流完全符合我的要求。这简直是我在忙碌一天后瘫在沙发上放松的完美组合。YouTube 还建议了一些扩展提示词，比如“本月上传”和“无对话或解说”。还不错。
The Custom Feeds button sits next to other topic tabs below the search bar, like “Music” and “Podcasts.” Experimenting with this tool doesn’t replace your standard homepage, which you can access anytime by clicking the “All” button. Users can save multiple custom feeds.
“自定义信息流”按钮位于搜索栏下方，与“音乐”和“播客”等其他主题标签并列。尝试此工具并不会取代你的标准主页，你随时可以通过点击“全部”(All) 按钮回到原主页。用户可以保存多个自定义信息流。
This feature feels most helpful when blending multiple preferences. It’s better than a standard YouTube search at responding dynamically to complex video requests, whether that’s showing videos on multiple topics under a certain length or attempting to capture a specific vibe for your current mood.
当需要融合多种偏好时，该功能显得尤为有用。在动态响应复杂的视频请求方面，它比标准的 YouTube 搜索更出色，无论是展示特定时长内的多个主题视频，还是试图捕捉你当前心情的特定氛围。
YouTube’s event for 2026 focused heavily on generative AI features, including expanding the Ask YouTube tool. Launched earlier this year at Google I/O，Ask YouTube is a chatbot-style addition to its search capabilities that lets users ask more specific questions about videos. The tool is now better equipped to answer questions when shopping for specific products.
YouTube 的 2026 年活动重点关注生成式 AI 功能，包括扩展“询问 YouTube”(Ask YouTube) 工具。该工具于今年早些时候在 Google I/O 大会上推出，是搜索功能中类似聊天机器人的补充，允许用户针对视频提出更具体的问题。现在，该工具在用户搜索特定商品时，能更好地回答相关问题。
The product team at YouTube also tested a feature that let users directly steer their overall recommendation algorithm, but ultimately decided against shipping it. “We found users were nervous and afraid to do that,” Moxley says. “They were worried about messing it up.” The Custom Feeds button is designed to give users a low-stakes place to experiment.
YouTube 产品团队还测试过一项允许用户直接引导整体推荐算法的功能，但最终决定不予发布。“我们发现用户对此感到紧张和害怕，”Moxley 说，“他们担心会把算法搞乱。”而“自定义信息流”按钮的设计初衷，就是为用户提供一个低风险的实验场所。
YouTube’s Custom Feeds feature is part of a larger trend of software companies letting users slightly adjust their algorithms using requests sent through generative AI tools. Late last year, Meta launched the Your Algorithm feature on Instagram, letting users adjust the kinds of posts they see. Spotify similarly dropped a Prompted Playlists tool to customize your music-listening habits.
YouTube 的“自定义信息流”功能是软件公司大趋势的一部分，即允许用户通过生成式 AI 工具发送请求来微调算法。去年年底，Meta 在 Instagram 上推出了“你的算法”(Your Algorithm) 功能，让用户可以调整他们看到的帖子类型。Spotify 也推出了类似的“提示播放列表”(Prompted Playlists) 工具，用于定制你的音乐收听习惯。