Disney+ and Hulu raise prices by up to 13 percent after doubling profits
Disney+ and Hulu raise prices by up to 13 percent after doubling profits
Disney+ 和 Hulu 在利润翻倍后宣布涨价，最高涨幅达 13%
Disney+ got its fourth price hike in four years today. Hulu prices also went up. Disney+ and Hulu’s respective standalone, ad-free plans (which also support 4K and HDR) are each increasing 13 percent from $19 per month to $21.50/month. Disney+ 今日迎来了四年内的第四次涨价，Hulu 的价格也随之上调。Disney+ 和 Hulu 各自的独立无广告套餐（均支持 4K 和 HDR）价格均上涨了 13%，从每月 19 美元涨至 21.50 美元。
Disney+ and Hulu’s respective standalone plans with ads increased from $12 to $12.50. The Walt Disney Company also increased prices for bundles of the streaming services, including those with ESPN. Disney+ 和 Hulu 各自的含广告独立套餐价格从 12 美元涨至 12.50 美元。华特迪士尼公司还提高了流媒体服务捆绑套餐的价格，包括包含 ESPN 的套餐。
The price for the Disney+ and Hulu bundle without ads increased from $20/month to $22/month. The Disney+ and Hulu bundle with ads ($13) didn’t get more expensive. However, prices increased for the Disney+, Hulu, and ESPN Select bundles with ads (from $20 to $22) and without ads (from $29 to $33). Disney+ 和 Hulu 的无广告捆绑套餐价格从每月 20 美元涨至 22 美元。Disney+ 和 Hulu 的含广告捆绑套餐（13 美元）价格保持不变。然而，包含 Disney+、Hulu 和 ESPN 的精选捆绑套餐价格有所上涨，含广告版从 20 美元涨至 22 美元，无广告版从 29 美元涨至 33 美元。
Monthly subscription prices for Hulu + Live, which adds cable channels delivered over the Internet to Hulu’s on-demand options, went up by $10. Hulu + Live 的月度订阅价格上涨了 10 美元，该服务在 Hulu 点播选项的基础上增加了通过互联网传输的有线电视频道。
For comparison, Netflix is currently $9/month with ads and starts at $20/month without ads. There’s also a $27/month ad-free plan for premium features, like 4K. That means Disney+ and Hulu are both more expensive than the most popular streaming service now, unless you want 4K or HDR. 作为对比，Netflix 目前含广告套餐为每月 9 美元，无广告套餐起价为每月 20 美元。此外还有一个每月 27 美元的无广告高级套餐，提供 4K 等高级功能。这意味着，除非你需要 4K 或 HDR 画质，否则 Disney+ 和 Hulu 的价格现在都比这家最受欢迎的流媒体服务更贵。
The last time that Disney+ raised prices was in October 2025. It also raised prices in October 2024, October 2023, and December 2022. It launched in 2019. Hulu’s most recent price hikes occurred in October 2025, October 2024, October 2023, and October 2022. It launched in 2008. Disney+ 上一次涨价是在 2025 年 10 月。此前它还在 2024 年 10 月、2023 年 10 月和 2022 年 12 月进行过涨价。该服务于 2019 年推出。Hulu 最近的几次涨价分别发生在 2025 年 10 月、2024 年 10 月、2023 年 10 月和 2022 年 10 月。该服务于 2008 年推出。
Today’s price hikes follow Disney increasing the price for both tiers of its ESPN streaming service on September 17. In its most recent quarterly earnings report, Disney reported that revenue from Disney+ and Hulu increased 11 percent. Operating income for Disney+ and Hulu combined increased 116 percent year over year to $712 million. 此次涨价之前，迪士尼已于 9 月 17 日提高了其 ESPN 流媒体服务两个层级的价格。在最近的季度财报中，迪士尼报告称 Disney+ 和 Hulu 的收入增长了 11%。Disney+ 和 Hulu 的合并营业利润同比增长 116%，达到 7.12 亿美元。
Netflix, for comparison, reported operating income of $4.19 billion in its most recent earnings report. Netflix has many more subscribers (325 million as of January) than Disney+ (131.6 million as of September 2025) and Hulu (59.7 million subscribers for its on-demand streaming service as of September 2025). 作为对比，Netflix 在最近的财报中报告的营业利润为 41.9 亿美元。Netflix 的订阅用户数（截至 1 月为 3.25 亿）远高于 Disney+（截至 2025 年 9 月为 1.316 亿）和 Hulu（截至 2025 年 9 月其点播流媒体服务拥有 5970 万订阅用户）。
Price hikes are likely part of Disney’s ongoing effort at streaming profitability. Netflix’s success shows there is still ample room for growth. The new prices may also steer customers more toward bundles, which streaming service providers believe lead to fewer cancellations and help Disney manage the unpredictable ads market. 此次涨价很可能是迪士尼为实现流媒体盈利所做持续努力的一部分。Netflix 的成功表明市场仍有充足的增长空间。新的定价策略也可能引导客户更多地选择捆绑套餐，流媒体服务提供商认为这能减少用户流失，并帮助迪士尼应对不可预测的广告市场。