YouTube promises custom feeds and a lot more AI later this year
YouTube promises custom feeds and a lot more AI later this year
YouTube 承诺今年晚些时候推出自定义信息流及更多 AI 功能
The annual Made on YouTube event has just wrapped up, offering an early look at the features you can expect to come to Google’s dominant online streaming platform in the coming months. Yes, there’s plenty of AI for both viewers and creators, but there’s also a handful of non-AI updates mixed in there, too.
一年一度的“Made on YouTube”活动刚刚落下帷幕，让我们得以提前一窥谷歌旗下这一主流在线流媒体平台在未来几个月内即将推出的功能。没错，无论是对于观众还是创作者，都有大量的 AI 功能加持，但其中也混合了一些非 AI 相关的更新。
The design of YouTube’s homepage feed comes under fire often, but the platform is preparing to give you more options. With Custom Feeds, you’ll be able to add new tabs to the YouTube interface with content of your choice. To create a feed, just type a description and let YouTube populate the page. You can refine your description and rate video suggestions to tune the Custom Feed. Google says you’ll be able to save “multiple” feeds without specifying the exact number. This feature will roll out soon in the US for web, mobile, and TV users.
YouTube 首页信息流的设计经常受到诟病，但该平台正准备为你提供更多选择。通过“自定义信息流”（Custom Feeds），你将能够在 YouTube 界面中添加包含你所选内容的新标签页。要创建信息流，只需输入一段描述，让 YouTube 自动填充页面即可。你可以优化描述并对视频建议进行评分，以微调自定义信息流。谷歌表示，你将能够保存“多个”信息流，但未说明具体数量。此功能将很快在美国的网页、移动端和电视用户中推出。
Interacting on YouTube will also change later this year. The platform will finally add the option to post GIFs in comments, which has apparently been a common request for some time. The comment box will let you search for popular animated thumbnails and post them on both regular videos and YouTube Shorts. The YouTube direct messaging feature is also adding support for group chat, but it’s only going to be available in the US, UK, Singapore, Brazil, and some European countries to start.
YouTube 的互动方式也将在今年晚些时候发生改变。该平台终于将增加在评论中发布 GIF 动图的选项，这显然是用户长期以来的普遍诉求。评论框将允许你搜索热门的动画缩略图，并将其发布在常规视频和 YouTube Shorts 上。YouTube 的私信功能也将增加对群聊的支持，但初期仅在美国、英国、新加坡、巴西和部分欧洲国家可用。
YouTube is probably going to nudge you to chat with a robot more often, too. The AI-powered Ask YouTube feature is not new, but it’s getting several new features that will make it more prominent across the platform. The AI will take on a conversational role in product review videos, allowing you to type or use voice commands to get more information about a product. In search, Ask YouTube may offer organized video recommendations and product comparison tables, too.
YouTube 可能还会更频繁地引导你与机器人聊天。由 AI 驱动的“Ask YouTube”功能并非新事物，但它正在获得几项新功能，使其在整个平台上的地位更加突出。AI 将在产品评测视频中扮演对话者的角色，允许你通过输入文字或语音指令来获取有关产品的更多信息。在搜索中，“Ask YouTube”也可能提供整理好的视频推荐和产品对比表格。
The music version of this AI is also expanding. Ask Music is getting more prominent placement in the YouTube Music app, right at the top where search used to be. Ask Music can create or edit playlists and tell you about an artist. It will also surface suggestions throughout the app, like when you’re creating a mix. YouTube also promises an AI-powered “Your Podcast Lineup” feature in the coming months. This is a weekly spoken preview of recommended podcasts available through YouTube Music. These AI features are limited to YouTube Music subscribers and will begin rolling out later this year.
该 AI 的音乐版本也在扩展。“Ask Music”在 YouTube Music 应用中获得了更显著的位置，就在原本搜索栏所在的顶部。Ask Music 可以创建或编辑播放列表，并为你介绍艺人信息。它还会在整个应用中提供建议，例如当你正在创建混音列表时。YouTube 还承诺在未来几个月内推出由 AI 驱动的“你的播客阵容”（Your Podcast Lineup）功能。这是一个通过 YouTube Music 提供的每周播客推荐语音预览。这些 AI 功能仅限 YouTube Music 订阅用户使用，并将于今年晚些时候开始推出。
According to Google, YouTube creators are very invested in AI tools. The company claims that a large majority of US video posters have used AI to create or edit content in the past year. YouTube will give them even more opportunities to use AI with a new Gemini-based conversational editing feature in the YouTube Create app. After cutting together different versions of a video with AI, expanded A/B testing will let creators run up to three different versions to find the one that gets the most engagement. A new tool called Ask Studio can also help with recommendations for things like pacing, framing, and thumbnails. It will even generate those thumbnails using AI. This tool can run in the background to analyze older videos and suggest ways to boost them for more views.
据谷歌称，YouTube 创作者对 AI 工具投入巨大。该公司声称，绝大多数美国视频发布者在过去一年中都曾使用 AI 来创作或编辑内容。YouTube 将通过 YouTube Create 应用中基于 Gemini 的全新对话式编辑功能，为他们提供更多使用 AI 的机会。在利用 AI 剪辑出不同版本的视频后，扩展后的 A/B 测试将允许创作者同时运行多达三个版本，以找出互动率最高的那一个。名为“Ask Studio”的新工具还可以就视频节奏、构图和缩略图等方面提供建议。它甚至能利用 AI 生成这些缩略图。该工具可以在后台运行，分析旧视频并提出提升观看量的建议。
The content you see on YouTube may also change thanks to some new creator features. YouTube previously rolled out the option for two different creators to share a single livestream. Early next year, YouTube will use live matchmaking to merge streams from people who might not even know each other. These shared streams will connect to a new feature called Live Showdown, which is billed as an interactive audience experience. Streamers will compete with a live leaderboard to see who can get the most chats, gifts, and Super Chats. So whoever gets viewers to spend the most money “wins,” essentially.
由于一些新的创作者功能，你在 YouTube 上看到的内容也可能会发生变化。YouTube 此前推出了允许两位不同创作者共享同一场直播的选项。明年年初，YouTube 将利用实时匹配功能，将互不相识的创作者的直播流合并在一起。这些共享直播流将连接到一个名为“Live Showdown”的新功能，该功能被宣传为一种互动式观众体验。主播们将通过实时排行榜进行竞争，看谁能获得最多的聊天、礼物和超级留言（Super Chats）。因此，谁能让观众花最多的钱，谁就“赢了”。
The last creator update could make more content accessible to you on YouTube. The company says 40 percent of live watch time comes from viewers outside the creator’s home country. YouTube will support this trend with live autodubbing. Starting early next year, video makers will be able to enable real-time translation of their streams so viewers in other countries will be able to watch live in their preferred language. YouTube didn’t specify how this will work behind the scenes, but Google did recently release an improved Gemini translation model. So autodubbing will probably use some version of that.
最后一项创作者更新可能会让你在 YouTube 上接触到更多内容。该公司表示，40% 的直播观看时长来自创作者所在国家/地区以外的观众。YouTube 将通过实时自动配音（live autodubbing）来支持这一趋势。从明年年初开始，视频制作者将能够开启直播的实时翻译功能，以便其他国家的观众能够以他们偏好的语言观看直播。YouTube 没有具体说明其背后的工作原理，但谷歌最近确实发布了一个改进版的 Gemini 翻译模型，因此自动配音很可能会使用该模型的某个版本。