Meta is going to let you build games with AI right on your phone
Meta is going to let you build games with AI right on your phone
Meta 将允许你直接在手机上用 AI 构建游戏
Meta has a new plan to get people to make games for its Horizon social platform. The company today announced two new development tools that will let you create games with AI prompts: Horizon Create, a mobile app, and Horizon Studio, a browser app that offers more granular controls. The apps will be available in early access, and interested users can sign up for a waitlist.
Meta 有一项新计划，旨在吸引用户为其 Horizon 社交平台开发游戏。该公司今日宣布推出两款全新的开发工具，允许用户通过 AI 提示词（prompts）来创建游戏：一款是移动端应用 Horizon Create，另一款是提供更精细控制功能的浏览器应用 Horizon Studio。这些应用将以抢先体验（early access）的形式推出，感兴趣的用户可以加入候补名单。
Horizon has struggled as a platform, but Meta has a plan to give these new Horizon games significantly more reach: It’s going to let published games made with Horizon Create and Horizon Studio get recommended on Facebook and Instagram, where they also will be playable.
作为一个平台，Horizon 的发展一直较为艰难，但 Meta 计划为这些新的 Horizon 游戏提供更大的曝光度：公司将允许通过 Horizon Create 和 Horizon Studio 制作并发布的游戏在 Facebook 和 Instagram 上获得推荐，用户甚至可以直接在这些平台上进行游玩。
“Someone scrolling through Instagram can tap a clip of your game and be in a multiplayer session within seconds, without needing to download an app or being redirected,” Meta says. “Your game lives natively in the feeds where people already discover content and connect with friends.” Games that are “engaging, stable, culturally relevant, and keep players coming back” will get more reach, according to the company.
Meta 表示：“在 Instagram 上浏览的用户只需点击你的游戏片段，几秒钟内就能进入多人游戏会话，无需下载任何应用，也不必跳转页面。你的游戏将原生存在于人们发现内容和联系朋友的信息流中。”据该公司称，那些“具有吸引力、运行稳定、符合文化潮流且能留住玩家”的游戏将获得更多的曝光机会。
The company’s announcement comes as Roblox, a similar platform to Horizon that is vastly more popular, is also making a significant push into AI-powered development, including a feature in its mobile app that similarly allows users to generate games with a prompt.
Meta 发布此公告之际，与 Horizon 类似但人气高得多的平台 Roblox 也在大力推进 AI 驱动的开发，包括在其移动应用中加入了一项功能，同样允许用户通过提示词生成游戏。
Meta’s news about Horizon, which launched as a VR app, follows a recent pivot to primarily focus on mobile. With Meta stuffing AI into basically everything it can, it’s perhaps no surprise that AI is becoming a big part of Horizon as well.
Meta 关于 Horizon 的消息——该平台最初作为 VR 应用推出——紧随其近期将重心转向移动端的战略调整。鉴于 Meta 几乎将 AI 塞进了所有能触及的产品中，AI 成为 Horizon 的重要组成部分也就不足为奇了。
Giving people the tools to quickly make those could give people more options for things to play. I’m pretty skeptical that a bunch of AI-generated games will be as engaging as a handcrafted experience, but the games made in Create and Studio sound as if they’ll at least have the elements of video games (unlike Google’s Project Genie, which can create brief but empty AI-generated interactive experiences).
为人们提供快速制作游戏的工具，可能会增加大家的可玩选择。我非常怀疑一堆 AI 生成的游戏是否能像手工制作的游戏那样引人入胜，但通过 Create 和 Studio 制作的游戏听起来至少具备了电子游戏的基本要素（这与谷歌的 Project Genie 不同，后者只能创建简短但空洞的 AI 生成交互体验）。
“Both enable creators to turn any idea into a complete 2D or 3D mobile game, complete with progression systems, balanced difficulty, art direction, multiplayer, and more, then refine every element to their standards,” Meta says in a blog post.
Meta 在一篇博客文章中表示：“这两款工具都能让创作者将任何想法转化为完整的 2D 或 3D 手机游戏，并配备进度系统、难度平衡、艺术指导、多人模式等功能，随后创作者还可以根据自己的标准对每一个元素进行精细调整。”
Meta also likely has a very long way to go to reach the scale of Roblox, which has 123 million daily active users. Horizon, by contrast, hasn’t ever really taken off; The Verge reported in early 2022 that it hit 300,000 monthly users.
Meta 要达到 Roblox 的规模可能还有很长的路要走，后者拥有 1.23 亿日活跃用户。相比之下，Horizon 从未真正火起来；据《The Verge》2022 年初的报道，其月活跃用户数为 30 万。