Meta and YouTube say they will run ads for ‘Musk’ documentary after all
Meta and YouTube say they will run ads for ‘Musk’ documentary after all
Meta 和 YouTube 表示最终将投放关于马斯克的纪录片广告
Two companies now say they will accept advertising for director Alex Gibney’s upcoming documentary about Elon Musk, following earlier reporting that a number of social media platforms had rejected the ads. 在早先有报道称多家社交媒体平台拒绝了相关广告后，两家公司现表示，他们将接受导演亚历克斯·吉布尼（Alex Gibney）即将上映的关于埃隆·马斯克（Elon Musk）的纪录片的广告投放。
The Hollywood Reporter published a story Friday saying that TikTok, Meta, YouTube, and X had all refused to run paid ads promoting the trailer for “Musk.” However, when TechCrunch reached out to Meta on Saturday, a spokesperson said, “This was an error and the ads are being restored.” We’ve asked Meta for more details and will update this article if we hear back. 《好莱坞报道》周五发表文章称，TikTok、Meta、YouTube 和 X 都拒绝投放宣传纪录片《马斯克》（Musk）预告片的付费广告。然而，当 TechCrunch 周六联系 Meta 时，一位发言人表示：“这是一个错误，广告正在恢复中。”我们已向 Meta 询问更多细节，如有回复将更新本文。
YouTube also posted an update Saturday, noting that “the trailer has always been available on YouTube.” (Indeed, that’s how we were able embed it at the end of this article.) The company added, “When submitted as an ad, it was temporarily restricted by our system. Following review the ad has been cleared to run.” YouTube 周六也发布了更新，指出“该预告片一直都可以在 YouTube 上观看”。（事实上，我们正是通过这种方式将其嵌入到本文末尾的。）该公司补充道：“当它作为广告提交时，被我们的系统暂时限制了。经过审核，该广告已被批准投放。”
X’s rejection is unsurprising — Musk, who owns the social media platform, recently posted that “Dogshit is worth more respect than Gibney.” But Meta, TikTok, and YouTube reportedly rejected the ad for “political content,” which the platforms have various restrictions on. (Meta said last year that it will stop accepting political ads in the European Union, while TikTok says it doesn’t run them at all.) X 的拒绝并不令人意外——拥有该社交媒体平台的马斯克最近发帖称，“狗屎都比吉布尼更值得尊重”。但据报道，Meta、TikTok 和 YouTube 是以“政治内容”为由拒绝了该广告，这些平台对此类内容有各种限制。（Meta 去年曾表示将停止在欧盟接受政治广告，而 TikTok 则表示其根本不投放此类广告。）
It’s not clear how a documentary trailer counts as campaign advertising, and the film’s U.S. distributor Bleecker Street told the Hollywood Reporter that it had appealed the rejections. 目前尚不清楚一部纪录片预告片为何会被算作竞选广告，该片的美国发行商 Bleecker Street 告诉《好莱坞报道》，他们已经对拒绝决定提出了申诉。
Gibney has directed acclaimed documentaries including “Going Clear” (about the Church of Scientology) and “The Inventor” (about Elizabeth Holmes and Theranos), as well as a movie about Steve Jobs. “Musk,” his latest, premiered at the Venice International Film Festival earlier this month and has received almost universally positive reviews. The film currently has a 100% “fresh” rating on Rotten Tomatoes and is set for theatrical release in the United States on October 9. 吉布尼曾执导过广受好评的纪录片，包括《大白天下》（Going Clear，关于山达基教会）和《发明家》（The Inventor，关于伊丽莎白·霍姆斯和 Theranos 公司），以及一部关于史蒂夫·乔布斯的电影。他的最新作品《马斯克》本月初在威尼斯国际电影节首映，并获得了几乎一致的好评。该片目前在烂番茄（Rotten Tomatoes）上的新鲜度为 100%，定于 10 月 9 日在美国院线上映。
Vulture’s Bilge Ebiri described the nearly four-hour documentary as a revealing look at Musk’s tech career, his alliance with President Donald Trump, and his personal life, with interview subjects including ex-wife Justine Musk and former right-wing influencer Ashley St. Clair (who recently had a child with Musk but now describes him as “a nuke”). Ebiri wrote that while the film is a “fascinating” character study, adding, “As a tale of modern business, it’s revealing. And as a warning about our future, it’s terrifying.” 《Vulture》杂志的 Bilge Ebiri 将这部近四个小时的纪录片描述为对马斯克科技生涯、他与唐纳德·特朗普总统的结盟以及其个人生活的揭秘。受访者包括前妻贾斯汀·马斯克（Justine Musk）和前右翼网红阿什利·圣克莱尔（Ashley St. Clair，她最近与马斯克育有一子，但现在称他为“一颗核弹”）。Ebiri 写道，虽然这部电影是一部“引人入胜”的人物研究，但他补充说：“作为现代商业的故事，它发人深省。而作为对我们未来的警示，它令人恐惧。”
Despite the initial wave of critical acclaim, The Hollywood Reporter also said that Universal Pictures was wavering in its commitment to distribute the film internationally, reportedly due to the studio’s fear of angering the Trump administration. (Universal subsequently said it will release the documentary in theaters but is still figuring out its release strategy). 尽管初期获得了影评界的一致好评，《好莱坞报道》还称，环球影业在国际发行该片的承诺上摇摆不定，据报道是因为该制片厂担心激怒特朗普政府。（环球影业随后表示，它将在影院发行这部纪录片，但仍在制定发行策略。）
TechCrunch has also reached out to TikTok, X, and Bleecker Street for comment. This post has been updated to include YouTube’s statement that it has cleared the ad. TechCrunch 也已联系 TikTok、X 和 Bleecker Street 请求置评。本文已更新，加入了 YouTube 关于已批准该广告投放的声明。