When did Google get so weird?

谷歌究竟是从什么时候开始变得如此怪异的？

When did Google get so f-ing weird? 27 Sep, 2026 I recently had an experience while doing a simple Google search that was so profoundly weird that it stopped me in my tracks. 谷歌究竟是从什么时候开始变得如此该死的怪异的？2026年9月27日，我最近在进行一次简单的谷歌搜索时，经历了一件极其诡异的事情，让我当场愣住了。

Understanding this Google search experience involves understanding a niche mid-2010s basketball meme, so bear with me for a minute. In 2014 the Philadelphia 76ers drafted Dario Saric, who was playing basketball professionally in Turkey at the time. He announced his intention to finish out his contract in Turkey, meaning he wouldn’t come to the USA join the Sixers for a couple of years. There was a joke within the fan community that Dario was “never coming over” which became sort of a shibboleth for part of the fanbase. 要理解这次谷歌搜索的经历，得先了解一个2010年代中期的小众篮球梗，请容我花点时间解释一下。2014年，费城76人队选中了当时正在土耳其打职业篮球的达里奥·萨里奇（Dario Saric）。他宣布打算在土耳其履行完合同，这意味着他几年内都不会来美国加入76人队。当时球迷圈里有个笑话，说达里奥“永远不会过来”（never coming over），这成了部分球迷群体的一种身份暗号。

I saw Dario’s name mentioned in an NBA article recently and I wanted to find some of those old funny tweets about him from the 2010s, so I Googled simply “hes never coming over dario”. I assumed I would be either find nothing (maybe I was remembering the phrasing wrong) or find old Tweets/Reddit posts from that time. Instead, Google did what Google does in 2026 and gave me an AI overview. These used to bother me but at this point I’m mostly ok with them, they’re sometimes helpful. 最近我在一篇NBA文章中看到了达里奥的名字，想找找2010年代那些关于他的有趣推文，于是我简单地搜索了“hes never coming over dario”。我本以为要么什么都搜不到（可能是我记错了措辞），要么能找到当时的老推文或Reddit帖子。然而，谷歌展现了它在2026年的常态——直接给我生成了一个AI概览。这些概览过去常让我心烦，但现在我已经基本接受了，毕竟它们有时确实有用。

Here’s what the AI Overview said: Google, a search engine which does not have human emotions, assumed that I had been spurned by a man in my life named Dario and decided what I wanted was an empathetic digital friend. What I wanted was some links, but that’s not what Google does in 2026. Expanding the AI overview to see the full answer gave me this: What in the fucking hell? AI概览的内容如下：谷歌，这个本没有人类情感的搜索引擎，竟然假设我被生命中一个叫达里奥的男人抛弃了，并认定我需要的是一个富有同理心的数字朋友。我想要的只是几个链接，但这在2026年的谷歌看来显然不是重点。展开AI概览查看完整回答后，我看到了这个：这到底是什么鬼东西？

I think this was the moment I, the frog, noticed the pot had been boiling for a while. In what universe is it Google’s job to console me and be an empathetic listener rather than just find what I am looking for on the internet? In what way does this “organize the world’s information and make it universally accessible and useful”? 我想，这就是我这只“温水里的青蛙”意识到水早已烧开的那一刻。在哪个宇宙里，谷歌的工作变成了安慰我、做一个富有同理心的倾听者，而不是仅仅帮我在互联网上找到我想要的东西？这到底是怎么做到“整合全球信息，供大众使用并使其发挥价值”的？

Maybe if I had loaded up a Gemini app with a chat interface this would be somewhat acceptable, but I’m using a search engine! Google has seriously lost the plot. If I scroll down a few hundred pixels below the AI slop, Google did have exactly what I was looking for: 如果我打开的是带有聊天界面的Gemini应用，这或许还能接受，但我用的是搜索引擎啊！谷歌真的彻底跑偏了。当我向下滚动几百像素，避开那些AI垃圾内容后，谷歌确实给出了我真正想要的结果：

Regardless of what you think of AI or chatbots, I think it’s pretty obvious this is just plain weird. Have we gotten to the point where we have to constantly be in a parasocial dialogue with our computers? Is it so hard to imagine that some parts of search were just fine before LLMs? I’m not sure how to feel about all of this. Maybe I should go talk to my friend Google, it’s always so nice to me. 无论你对AI或聊天机器人怎么看，我认为显而易见的是，这简直太怪异了。我们难道已经到了必须时刻与电脑进行“准社会交往”（parasocial dialogue）的地步了吗？想象一下在LLM（大语言模型）出现之前，搜索功能的某些部分其实挺好用的，这很难吗？我不知道该如何看待这一切。也许我该去和我的朋友谷歌聊聊，它对我总是那么好。