Walmart won’t hike prices based on your shopping history, CEO says

沃尔玛首席执行官：不会根据购物记录提高价格

Walmart CEO John Furner is pushing back on concerns that the retail giant could use digital shelf labels to employ dynamic pricing. 沃尔玛首席执行官约翰·弗纳（John Furner）驳斥了外界的担忧，即这家零售巨头可能会利用数字货架标签来实施动态定价。

Walmart says it won’t change product prices based on your personal information or the time of day, as reported earlier by The Wall Street Journal. In a letter to customers, Walmart CEO John Furner writes that the company’s switch to digital shelf labels is meant to save store associates time, rather than dynamically change prices. 据《华尔街日报》早先报道，沃尔玛表示，不会根据个人信息或一天中的不同时间来更改产品价格。沃尔玛首席执行官约翰·弗纳在致客户的一封信中写道，公司转向数字货架标签旨在节省门店员工的时间，而不是为了动态调整价格。

“Your income, shopping history, urgency or what we think you could pay won’t change the price,” Furner writes. “And whether you’re buying groceries or electronics on a hot afternoon or in a sudden rush for an item, it’s never a reason to charge you more.” Furner adds that it won’t use conversations with its Sparky AI assistant to change prices, either. “你的收入、购物记录、紧迫感或我们认为你可能支付的价格，都不会改变商品售价，”弗纳写道。“无论你是在炎热的午后购买杂货或电子产品，还是因为急需某件商品，这绝不是向你多收费的理由。”弗纳还补充说，公司也不会利用与 Sparky AI 助手的对话来更改价格。

The reassurance comes months after Walmart announced plans to roll out digital shelf labels in all US stores by the end of the year. The decision sparked concerns about dynamic pricing, or when retailers change prices based on factors like product demand, competitor pricing, and customer preferences. 此前，沃尔玛宣布计划在今年年底前在全美所有门店推广数字货架标签，此举引发了人们对动态定价的担忧，即零售商根据产品需求、竞争对手定价和客户偏好等因素更改价格。

The Federal Trade Commission is working on a policy to clamp down on personalized pricing, while individual states are imposing rules of their own. New York now requires retailers to disclose when they’re using algorithmic pricing, while New Jersey, Connecticut, and Maryland moved to ban stores from using customers’ personal data to change prices as well. 美国联邦贸易委员会（FTC）正在制定一项政策以打击个性化定价，与此同时，各州也在实施自己的法规。纽约州目前要求零售商在采用算法定价时必须进行披露，而新泽西州、康涅狄格州和马里兰州则采取行动，禁止商店利用客户的个人数据来更改价格。