Bose Launches New Wired Earbuds After More Than a Decade

Bose 时隔十余年再次推出有线耳机

Bose used to make lots of wired headphones. But it’s been a minute. Specifically, it’s been 11 years. Since then, wired headphones entered 2026 having a serious moment, with sales up for the first time in five years—10 percent in the back half of 2025 and 20 percent at the start of 2026. Young people are driving the trend, including celebrities sporting wired earbuds and literally writing songs about them.

Bose 曾经生产过大量有线耳机，但那已经是过去式了。具体来说，距离上一次已经过去了 11 年。如今，有线耳机在 2026 年迎来了“高光时刻”，销量五年来首次出现增长——2025 年下半年增长了 10%，2026 年初增长了 20%。年轻人正在引领这一潮流，包括名人们纷纷佩戴有线耳机，甚至专门为它们写歌。

Bose president of consumer audio Raza Haider (among others at the company) noticed. He dropped off his teen at college last year and saw wired earbuds left and right. A return to wired earbuds seems to be a national trend—it’s certainly popular among the Gen Z and Gen A of New York City, and the teenage kids of WIRED staffers too.

Bose 消费音频部门总裁 Raza Haider（以及公司其他高管）注意到了这一点。去年他送孩子去上大学时，发现到处都是佩戴有线耳机的人。有线耳机的回归似乎已成为一种全国性的趋势——它在纽约市的 Z 世代和 A 世代中非常流行，WIRED 员工的孩子们也同样如此。

The new $99 Bose Noise Cancelling Wired Earbuds come to the market just in time to capitalize on this trend. Launching them, from idea to final product, took the company around eight or nine months, said Haider. This is much faster than most audio releases I’m familiar with. Haider explained that Bose has been working toward enabling faster, more efficient production to accelerate new product launches, revisions, and collaborations.

售价 99 美元的全新 Bose 主动降噪有线耳机恰逢其时，旨在抓住这一趋势。Haider 表示，从构思到最终产品，这款耳机的研发仅用了八九个月的时间。这比我所熟悉的绝大多数音频产品发布速度都要快。Haider 解释说，Bose 一直致力于实现更快速、更高效的生产，以加速新产品的发布、迭代和合作。

I was one of a few reviewers to get these earbuds ahead of launch. I’ve had them for only four days, and they’re technically a late-stage prototype, not the final product, so this is more of an impression than a full review. But so far, so good.

我是少数几位在发布前拿到这款耳机的评测人员之一。我使用它们仅四天，而且从技术上讲，它们属于后期原型机而非最终成品，因此这更多是初步印象而非完整评测。但到目前为止，体验还不错。

As with any wired headphones, the simplicity is a big part of the appeal. There’s no battery to charge, no app to download, no Bluetooth to fiddle with, and no latency to ruin your TV show or video game.

和所有有线耳机一样，简洁是其核心魅力所在。无需充电、无需下载 App、无需折腾蓝牙连接，也不会出现影响观看电视节目或玩游戏的延迟问题。

Already, the Bose earbuds leapfrog cheaper wired pairs (like Apple EarPods) in sound quality and active noise canceling (ANC). They have clear detail across lows, mids, and highs, especially for something at this price point. More importantly, the noise canceling is a godsend. I can listen to music at more comfortable levels, even during a commute or café stop.

在音质和主动降噪（ANC）方面，这款 Bose 耳机已经超越了更便宜的有线耳机（如 Apple EarPods）。它们在低音、中音和高音方面都有清晰的细节表现，尤其是考虑到这个价位。更重要的是，降噪功能简直是“救星”。即使在通勤或在咖啡馆停留时，我也能以更舒适的音量欣赏音乐。

What I don’t love: The central control panel is a little heavy. It has a volume up and volume down, as well as a play/pause/noise-canceling mode switch button, but it weighs down the cable. It’s pretty flush against my torso, which is nice, but it also weighs down the earbuds in my ears. The cable tension it adds is annoying, especially compared to the tension-free experience of using wireless earbuds. The cable is thick and premium-feeling, but it inevitably ends up tangled inside of the included soft pouch.

我不喜欢的地方：中央控制面板有点重。它配有音量加减键，以及播放/暂停/降噪模式切换按钮，但这会给线材增加负担。它贴合在我的躯干上，这一点不错，但也会拉扯耳朵里的耳机。它带来的线材张力令人烦恼，尤其是与使用无线耳机时那种无拘无束的体验相比。线材很粗，质感高级，但不可避免地会在附赠的软袋里缠绕在一起。

The earbuds have (removable) silicone wing-tip stabilizers, and the box comes with extra ear tip and stabilizer sizes to find your best fit. The buds come in black, white, and a limited-edition mint color, and they start shipping October 15. You can preorder starting today at Bose and Best Buy.

这款耳机配有（可拆卸的）硅胶耳翼稳定器，包装盒内还附赠了不同尺寸的耳塞和稳定器，以供用户找到最舒适的佩戴方式。耳机有黑色、白色和限量版薄荷绿三种颜色可选，将于 10 月 15 日开始发货。即日起，您可以在 Bose 官网和百思买（Best Buy）进行预购。

Other Wired Earbuds We Love

我们喜爱的其他有线耳机

While Bose’s return to wired headphones feels significant, wired earbuds never truly went away. Here are some of WIRED’s favorites that are currently available to buy.

虽然 Bose 重返有线耳机市场意义重大，但有线耳机从未真正消失。以下是一些目前市面上可以买到、且深受 WIRED 编辑部喜爱的产品。

• Sennheiser IE200 ($130): These wired earbuds have a detachable braided cable and detailed, hard-hitting sound. They’re a top pick in our guide to the best wired headphones. 森海塞尔 IE200（130 美元）： 这款有线耳机配有可拆卸的编织线，音质细节丰富且震撼。它们是我们“最佳有线耳机指南”中的首选产品。

• Final E500 ($20): For $20, these earbuds sound surprisingly good, and come with five pairs of silicone and foam ear tips in the box to find your ideal fit. Final E500（20 美元）： 仅需 20 美元，这款耳机的音质表现令人惊喜，包装内还附赠了五对硅胶和泡沫耳塞，方便您找到最适合自己的佩戴感。