OpenAI’s latest features take direct aim at the app store model

OpenAI 的最新功能直指应用商店模式

The focus of OpenAI’s Dev Day on Tuesday may have been on its agentic assistants known as Dots, or its new AI models, but combined, the AI company’s announcements pointed towards a bigger plan: a disruption of the traditional app store model. 周二 OpenAI 开发者大会的焦点可能在于其被称为“Dots”的智能代理助手，或是其全新的 AI 模型，但综合来看，这家 AI 公司的公告指向了一个更大的计划：颠覆传统的应用商店模式。

Taken together, today’s announcements turn ChatGPT itself into the place where software can be discovered, launched, and used by people and agents alike. In addition, OpenAI introduced a way for people to bring their ChatGPT identity with them, while also allowing them to use their existing AI allowance in third-party apps. 总的来说，今天的公告将 ChatGPT 本身变成了一个供人类和智能代理发现、启动并使用软件的平台。此外，OpenAI 还推出了一种让用户携带其 ChatGPT 身份的方法，同时允许他们在第三方应用中使用现有的 AI 配额。

This isn’t the first time OpenAI has experimented with how apps could operate within its familiar chatbot interface, but the current vision feels more fleshed out than before. For starters, the company is turning ChatGPT itself into a surface for launching apps. The chatbot, which the company says now has 1.2 billion weekly users, has yet to fully capitalize on its potential as a discovery mechanism for finding and using apps that work with AI. 这并非 OpenAI 首次尝试探索应用如何在熟悉的聊天机器人界面中运行，但目前的愿景比以往更加成熟。首先，该公司正在将 ChatGPT 本身转变为启动应用的界面。据称该聊天机器人目前每周拥有 12 亿用户，但尚未完全发挥其作为发现和使用 AI 相关应用的潜力。

To change that, ChatGPT will begin to make app suggestions within the flow of conversation when it recognizes that a particular app could help the user complete their task. From there, the user will be able to connect the app and begin using it directly within ChatGPT. This is also aided by the expansion of ChatGPT’s plugin architecture, which now supports extensions. 为了改变这一点，当 ChatGPT 识别出某个特定应用可以帮助用户完成任务时，它将开始在对话流程中提供应用建议。此后，用户将能够连接该应用并直接在 ChatGPT 内开始使用。这一功能也得益于 ChatGPT 插件架构的扩展，该架构现已支持扩展程序。

This allows app developers to build interactive panels where users can work with their tools while they’re chatting with ChatGPT. This essentially turns the apps and services that users would have previously used via the web or through a native desktop or mobile app into something that’s operated directly within ChatGPT. 这允许应用开发者构建交互式面板，用户在与 ChatGPT 聊天时即可使用这些工具。这本质上将用户以前通过网页、原生桌面或移动应用使用的软件和服务，转化为了直接在 ChatGPT 内运行的操作。

Developers that sign on with the system can build AI-native versions of their apps through ChatGPT, the same way they would through the open web or a mobile app store. As more and more discovery happens through AI chat, it’s a distribution channel that’s hard to pass up. 加入该系统的开发者可以通过 ChatGPT 构建其应用的 AI 原生版本，方式与通过开放网络或移动应用商店相同。随着越来越多的发现行为发生在 AI 对话中，这是一个难以忽视的分发渠道。

Users get an incentive to use that channel too, because “Sign in with ChatGPT” will let them bring their AI allowance with them. (OpenAI has 16 launch partners on this effort, including Cognition’s Devin, Notion, Vercel, T3, OpenClaw, and Dactyl, but plans to add more soon, it says.) 用户也有动力使用该渠道，因为“使用 ChatGPT 登录”功能让他们可以携带自己的 AI 配额。（OpenAI 在此项工作上有 16 个首发合作伙伴，包括 Cognition 的 Devin、Notion、Vercel、T3、OpenClaw 和 Dactyl，并表示计划很快增加更多合作伙伴。）

In a demo at OpenAI’s Dev Day event, the company showed off how its own new meeting app could work inside ChatGPT, showing upcoming meetings from the user’s calendar. Here, the user could easily choose to use AI to take meeting notes, then receive a summary of follow-up items when the meeting wrapped. 在 OpenAI 开发者大会的演示中，该公司展示了其全新的会议应用如何在 ChatGPT 内部运行，并显示用户日历中即将召开的会议。用户可以轻松选择使用 AI 进行会议记录，并在会议结束后收到后续事项的摘要。

In another example, users would work with design-focused apps like those from Figma and Adobe to work on revisions of their current project or use a particular feature that would have otherwise required a standalone app. The apps can be shared with others, like work colleagues, in the lightweight websites ChatGPT now produces. 在另一个例子中，用户可以使用 Figma 和 Adobe 等设计类应用来修改当前项目，或使用原本需要独立应用才能实现的功能。这些应用可以通过 ChatGPT 现在生成的轻量级网站与同事等人共享。

From these ChatGPT sites, a user’s coworkers could sign in to the app with their own credentials and permissions, making the software experience personalized to them. OpenAI also talked about improvements to how developers submit plugins for review — OpenAI’s version of Apple’s App Review process, if you will. 通过这些 ChatGPT 网站，用户的同事可以使用他们自己的凭据和权限登录应用，从而获得个性化的软件体验。OpenAI 还谈到了开发者提交插件审核方式的改进——这可以看作是 OpenAI 版的苹果应用审核流程。

Now, developers will be able to track their review, see what needs to be fixed, request a human review, and update their plugin’s tools without starting their whole submission over. The company also announced a new enterprise app marketplace where partners can market their services. 现在，开发者可以跟踪审核进度、查看需要修复的内容、请求人工审核，并更新插件工具，而无需重新开始整个提交过程。该公司还宣布了一个新的企业应用市场，合作伙伴可以在此推广其服务。

At launch, there are some 30-plus partners offering their app through the OpenAI Marketplace, including Adobe, Figma, Sierra, Decagon, HubSpot, Salesforce, ServiceNow, Harvey, Legora, Palo Alto Networks, CrowdStrike, Baseten, and others. Eligible customers can apply part of their OpenAI commitment toward approved partner software, OpenAI said. 在发布时，已有 30 多家合作伙伴通过 OpenAI 市场提供其应用，包括 Adobe、Figma、Sierra、Decagon、HubSpot、Salesforce、ServiceNow、Harvey、Legora、Palo Alto Networks、CrowdStrike、Baseten 等。OpenAI 表示，符合条件的客户可以将部分 OpenAI 承诺额度用于经批准的合作伙伴软件。

Beyond turning ChatGPT into an app discovery tool where users connect with apps directly, OpenAI’s embrace of agents is gently pushing users into a new era where they don’t have to think as much about which app to use or why, relying instead on their AI agents’ suggestions. 除了将 ChatGPT 转变为用户直接连接应用的发现工具外，OpenAI 对智能代理的拥抱正在悄然将用户推向一个新时代：用户不必再过多考虑该使用哪个应用或为什么要使用它，而是依赖 AI 代理的建议。

With the launch of its autonomous AI agents known as Dots, agents will navigate the web for you, executing the tasks that need to be done in their own cloud infrastructure. Each Dot has its own cloud computer and browser, and can also use connected apps. 随着被称为“Dots”的自主 AI 代理的推出，这些代理将为您浏览网页，并在其自身的云基础设施中执行需要完成的任务。每个 Dot 都拥有自己的云计算机和浏览器，并且可以使用已连接的应用。

Compare this to the old model, where users who wanted to manage some type of project — like building a website or coordinating a meeting calendar — would have to download different apps to their computer or phone to make that happen. 与旧模式相比，以前用户如果想管理某种项目（例如构建网站或协调会议日程），必须在电脑或手机上下载不同的应用才能实现。

Now, users will instead tell an AI agent what they want to have done, and it will simply do it for them. In some cases, the agent’s work may require access to another AI model or a particular application. But this is something the agent may bring to the user, rather than the other way around — where the user is the one to go out and seek the particular tool for the job. 现在，用户只需告诉 AI 代理他们想做什么，它就会直接代劳。在某些情况下，代理的工作可能需要访问另一个 AI 模型或特定应用。但这将由代理主动提供给用户，而不是反过来——即用户必须亲自去寻找完成工作的特定工具。

As OpenAI explains, the Dots will be able to connect to its ecosystem of now over 4,000 apps. What’s more, the Dots can be proactive, perhaps jumping in to offer help with a project or bug, or handling a task the user forgot — but all done with the user’s approval. 正如 OpenAI 所解释的那样，Dots 将能够连接到其目前拥有超过 4,000 个应用的生态系统。此外，Dots 可以采取主动，例如主动提供项目或 Bug 方面的帮助，或处理用户遗忘的任务——但所有操作均需经过用户批准。

The Dots will perform what OpenAI calls “proactive research” in the background using connected apps in a read-only mode, but users would still have control over the actions they take. This system could give app makers another way to reach customers outside of Apple and Google’s app stores. Dots 将在后台使用连接的应用以只读模式执行 OpenAI 所称的“主动研究”，但用户仍对它们采取的行动拥有控制权。该系统可能为应用开发者提供了一种在苹果和谷歌应用商店之外接触客户的新途径。

For instance, users could subscribe to a service through the app maker’s website, then connect that account to ChatGPT or Codex for their agent to use. OpenAI has not said, however, that these features would eliminate the need for separate third-party subscriptions or other charges. 例如，用户可以通过应用开发者的网站订阅服务，然后将该账户连接到 ChatGPT 或 Codex，供其代理使用。然而，OpenAI 并未表示这些功能将消除对单独第三方订阅或其他费用的需求。

Notably, OpenAI didn’t tease any plans on this front today, instead focusing on how it’s building the discovery, distribution, 值得注意的是，OpenAI 今天并未透露这方面的任何计划，而是专注于其如何构建发现、分发机制。