This startup wants to turn idle car inventory into rental revenue
This startup wants to turn idle car inventory into rental revenue
这家初创公司希望将闲置的汽车库存转化为租赁收入
When Igor Dobrianskyi looks at a car dealership lot, he sees a wasted opportunity. “Millions and millions of used cars are sitting on parking lots, depreciating and losing value,” Dobrianskyi said in a recent interview, adding that there are 76,000 dealerships in the United States. “At the same time, there are people who need a car for a few months, but the options are actually very limited and expensive.” 当 Igor Dobrianskyi 看着汽车经销商的停车场时，他看到的是一种被浪费的机会。“数以百万计的二手车停在停车场里，不断折旧并失去价值，”Dobrianskyi 在最近的一次采访中说道，并补充说美国目前有 76,000 家汽车经销商。“与此同时，有些人需要用车几个月，但实际的选择非常有限且昂贵。”
Dobrianskyi’s new startup, MyMonthlyCar, aims to connect both sides of that equation through an online platform that offers flexible month-to-month rentals from local dealerships. MyMonthlyCar was selected for the 2026 Startup Battlefield 200, a cohort of promising early-stage startups that have earned a spot to exhibit at this year’s TechCrunch Disrupt, taking place October 13 to 15 in San Francisco. Dobrianskyi 的新创公司 MyMonthlyCar 旨在通过一个在线平台连接供需双方，提供来自当地经销商的灵活月租服务。MyMonthlyCar 入选了 2026 年“创业战场 200 强”（Startup Battlefield 200），这是一批极具潜力的早期初创公司，获得了在今年 10 月 13 日至 15 日于旧金山举行的 TechCrunch Disrupt 大会上参展的资格。
MyMonthlyCar, which is registered in Delaware and based in Florida, was co-founded by Dobrianskyi; CPO Kostiantyn Gitko; and CTO Vadym Zotov. All three are from Ukraine, said Dobrianskyi, who moved to the U.S. with his wife and young daughter after the Russia-Ukraine war began. MyMonthlyCar 在特拉华州注册，总部位于佛罗里达州，由 Dobrianskyi、首席产品官 Kostiantyn Gitko 和首席技术官 Vadym Zotov 共同创立。Dobrianskyi 表示，他们三人均来自乌克兰；在俄乌战争爆发后，他带着妻子和年幼的女儿移居美国。
MyMonthlyCar does what its name suggests, with one twist: The startup only rents used cars on a month-to-month basis; no short-term options here. But it does give dealerships the chance to offer customers a rent-to-own option. “So we don’t bring them only customers to rent on a monthly basis; we basically bring them the clients who potentially can buy this car as well,” he said. MyMonthlyCar 的业务正如其名，但有一个特点：该公司只提供二手车月租服务，不提供短期租赁选项。不过，它确实为经销商提供了向客户推行“先租后买”模式的机会。“所以我们带给他们的不仅仅是月租客户，我们实际上带给他们的是那些未来可能购买这辆车的潜在买家，”他说。
MyMonthlyCar doesn’t charge dealerships to list cars on its website. Instead, MyMonthlyCar charges dealers 10% of each transaction. It also charges the customer a separate 10% fee. MyMonthlyCar 不向经销商收取在网站上发布车辆的费用。相反，MyMonthlyCar 会从每笔交易中向经销商收取 10% 的佣金，同时向客户额外收取 10% 的费用。
The idea for MyMonthlyCar stems from Dobrianskyi’s previous experience in the industry. The founder owned a car rental company in Ukraine, but the lack of financing options there limited his ability to scale. In 2016, he launched a peer-to-peer car marketplace called SizeCar, where owners rent their cars to other drivers, much like Turo does today. SizeCar eventually spread to 40 European cities. MyMonthlyCar 的创意源于 Dobrianskyi 在该行业过往的经验。这位创始人曾在乌克兰拥有一家汽车租赁公司，但当地缺乏融资渠道限制了他的业务规模。2016 年，他推出了一个名为 SizeCar 的点对点汽车租赁市场，车主可以将自己的车租给其他司机，这与今天的 Turo 非常相似。SizeCar 最终扩展到了欧洲的 40 个城市。
The startup has signed on seven dealerships to test the service and is working with an insurance broker to finalize its own insurance program, which will let customers choose among different types of coverage. “Insurance is the key for this business, and you need to have your own insurance as a platform,” he said, noting that the No. 1 question from dealers was about insurance and liability coverage. 该初创公司已签约七家经销商进行服务测试，并正在与一家保险经纪人合作敲定其专属保险计划，这将允许客户选择不同类型的保险覆盖范围。“保险是这项业务的关键，作为平台，你必须拥有自己的保险，”他说，并指出经销商最关心的问题就是保险和责任赔付。
Despite its early-stage status, the founders have bullish projections for the startup. They plan to sign on 100 dealerships with 2,000 monthly rentals and $300,000 in revenue in the company’s first year of operation, which will kick off later this year once the insurance program launches. Over the next five years, the goal is to generate $42 million in revenue, Dobrianskyi said. 尽管处于早期阶段，但创始人们对公司前景充满信心。他们计划在运营的第一年签约 100 家经销商，实现 2,000 笔月租订单，并获得 30 万美元的收入。公司业务将在今年晚些时候保险计划推出后正式启动。Dobrianskyi 表示，未来五年的目标是实现 4,200 万美元的营收。
The startup has yet to raise venture capital and is currently bootstrapped. But Dobrianskyi said the plan is to raise a seed round, with the funds helping the company hire more developers to build out the platform, including an AI tool to help dealers identify which cars are best to rent out at any given time. 该初创公司尚未进行风险投资，目前处于自筹资金阶段。但 Dobrianskyi 表示，计划进行种子轮融资，资金将用于招聘更多开发人员来完善平台，包括开发一款人工智能工具，帮助经销商识别在任何特定时间最适合出租的车辆。
To check out MyMonthlyCar and the other startups that are part of TechCrunch’s Startup Battlefield competition (as well as to network with the folks funding them), join us next month at Disrupt. 想要了解 MyMonthlyCar 以及其他参加 TechCrunch“创业战场”竞赛的初创公司（并与资方建立联系），请参加我们下个月举办的 Disrupt 大会。