ChatGPT can now virtually try on clothes for you
ChatGPT can now virtually try on clothes for you
ChatGPT 现在可以为你虚拟试穿衣服了
OpenAI is again experimenting with how its conversational AI assistant, ChatGPT, can help users as they shop online. On Thursday, the company announced the global launch of two new shopping features, including a way to virtually try on clothing and accessories and a new favoriting function that can help users save products they like for later reference. OpenAI 再次尝试探索其对话式 AI 助手 ChatGPT 如何在用户在线购物时提供帮助。周四，该公司宣布在全球范围内推出两项新的购物功能，包括一种虚拟试穿服装和配饰的方法，以及一项新的收藏功能，可以帮助用户保存他们喜欢的商品以供日后参考。
The updates arrive at a time when AI assistants are exploring consumer use cases around shopping. OpenAI already had to pivot from one of its earlier ideas in this space, an instant checkout feature that ended up not performing well. More recently, agentic AI startup Instinct began pushing product recommendations to users, but some felt that the proactive recommendations were an overreach, more akin to ads than helpful suggestions. 此次更新正值 AI 助手探索购物领域消费者用例之际。OpenAI 此前在该领域的一个早期想法——即时结账功能——因表现不佳而不得不做出调整。最近，智能体 AI 初创公司 Instinct 开始向用户推送产品推荐，但一些人认为这种主动推荐有些越界，更像是广告而非有用的建议。
OpenAI said its new shopping features leverage the newly launched ChatGPT Images 2.5 model, which the company claims produces more natural lighting and richer textures, follows editing instructions more reliably, and reduces image generation latency. To start, virtual try-on allows ChatGPT users to upload a selfie or a full-body photo in order to visualize how an article of clothing or an accessory might look on them. This option will appear as a new Try On button in ChatGPT’s shopping results. You can also upload an image of an item, like a web screenshot, and ask ChatGPT to try it on for you. The other new option, Favorites, lets you save products you discover to a Library in the app so you can come back to them later. (These items will be saved alongside your try-on images, the company notes.) OpenAI 表示，其新的购物功能利用了新推出的 ChatGPT Images 2.5 模型。该公司声称，该模型能产生更自然的光影和更丰富的纹理，能更可靠地遵循编辑指令，并降低图像生成的延迟。首先，虚拟试穿功能允许 ChatGPT 用户上传自拍照或全身照，以直观地查看服装或配饰穿在身上的效果。该选项将作为新的“试穿”（Try On）按钮出现在 ChatGPT 的购物结果中。你还可以上传商品图片（如网页截图），并要求 ChatGPT 为你进行虚拟试穿。另一个新选项“收藏”（Favorites）则允许你将发现的商品保存到应用内的库中，以便日后查看。（该公司指出，这些商品将与你的试穿图片一起保存。）
OpenAI said that ChatGPT can help users shop in other ways, too. For instance, you could describe a style that you’d like to try, then ask it to shop for the pieces needed to complete the look. Or, you could upload photos of celebrities’ outfits and ask it to find the items they’re wearing that are available for purchase. The latter sees the assistant moving into areas that Pinterest and Google have dominated in recent years as sources for fashion inspiration and discovery that can convert to sales for online retailers. Whether ChatGPT will become people’s first choice for this type of activity, however, remains to be seen — especially given that Google launched virtual try-on last year. OpenAI 表示，ChatGPT 还可以通过其他方式帮助用户购物。例如，你可以描述你想要尝试的风格，然后让它为你寻找完成该造型所需的单品。或者，你可以上传名人的穿搭照片，让它找出他们所穿的、可供购买的商品。后者意味着该助手正在进入 Pinterest 和 Google 近年来占据主导地位的领域，即作为时尚灵感和发现的来源，并能为在线零售商转化为销售额。然而，ChatGPT 是否会成为人们进行此类活动的首选还有待观察——尤其是考虑到 Google 去年就已经推出了虚拟试穿功能。