Beehiiv creators are buzzing about a new price increase
Beehiiv creators are buzzing about a new price increase
Beehiiv 创作者对新一轮涨价议论纷纷
Creators may have escaped the Substack tax, but now they’re facing a price increase of at least $10 per month. 创作者们或许避开了 Substack 的“抽成税”，但现在他们正面临每月至少 10 美元的涨价。
Beehiiv, a creator platform that has risen in popularity as an alternative to Substack, is increasing its prices — and many users aren’t happy. In a post explaining the increase, Beehiiv cofounder and CEO Tyler Denk says it will allow the company to “continue investing in our core platform experience.” 作为 Substack 的替代品，创作者平台 Beehiiv 近年来人气飙升，但该平台目前正在上调价格，这让许多用户感到不满。Beehiiv 联合创始人兼首席执行官 Tyler Denk 在一篇解释涨价原因的文章中表示，此举将使公司能够“继续投资于我们的核心平台体验”。
As part of the change, Beehiiv is changing the name of its midrange Scale plan to Lite, which has gone up by at least $10 per month depending on subscriber count. For someone with up to 10,000 subscribers, for example, Beehiiv will charge $139 / month instead of $109. Meanwhile, the Pro plan (formerly Max) will cost $239 / month for up to 10,000 subscribers, a jump from the previous $219 /month price. Creators with less than 2,500 subscribers can continue using Beehiiv for free. 作为调整的一部分，Beehiiv 将其中端“Scale”套餐更名为“Lite”，根据订阅用户数量的不同，价格每月至少上涨了 10 美元。例如，对于拥有 1 万名订阅用户的用户，Beehiiv 的收费将从每月 109 美元涨至 139 美元。同时，Pro 套餐（原 Max）针对 1 万名订阅用户的收费将从之前的每月 219 美元涨至 239 美元。订阅用户少于 2,500 人的创作者仍可继续免费使用 Beehiiv。
The price hike has several creators on social media reconsidering their decision to use the platform, which many have joined to avoid the 10 percent cut Substack takes from total subscription revenue. In a post on Bluesky, freelance journalist Tim Stevens expresses frustration with the changes to Beehiiv that he’s seen after switching to the platform earlier this year. “Since then, the sponsor choices and ad rates have tanked.” Stevens writes. “Now, Beehiiv is hiking its fees 25%, making this an even less profitable endeavor.” 此次涨价促使社交媒体上的多位创作者重新考虑是否继续使用该平台。许多人当初加入 Beehiiv 是为了避免 Substack 从总订阅收入中抽成 10%。自由记者 Tim Stevens 在 Bluesky 上发文，表达了他对今年早些时候转投该平台后所见变化的失望。“从那时起，赞助商的选择和广告费率都大幅下滑，”Stevens 写道，“现在，Beehiiv 又将费用提高了 25%，这让创作变得更无利可图了。”
Matt Lombardo, who also recently moved his NFL news site Between the Hashmarks from Substack to Beehiiv, mentioned his issues with the change as well. “Beehiiv raising prices without yet offering video podcasts, a viable consistent growth engine on platform, or podcast ads is pretty frustrating to experience, as someone who enjoys the platform,” Lombardo writes on Threads. 最近将他的 NFL 新闻网站“Between the Hashmarks”从 Substack 迁移到 Beehiiv 的 Matt Lombardo 也提到了他对这一变动的不满。Lombardo 在 Threads 上写道：“作为一个喜欢这个平台的人，Beehiiv 在尚未提供视频播客、平台内可持续的增长引擎或播客广告的情况下就提高价格，这种体验相当令人沮丧。”
In a post on Reddit, Extra Points creator Matt Brown notes that while he believes Beehiiv is a “steal” compared to Substack, he acknowledges that this “really isn’t true for many other publishers,” especially for those who don’t charge a subscription fee for their work: Extra Points 的创作者 Matt Brown 在 Reddit 上发帖指出，虽然他认为与 Substack 相比，Beehiiv 依然“物超所值”，但他承认对于许多其他出版商来说，情况并非如此，尤其是那些不对内容收取订阅费的创作者：
“As these prices increase, I think it’s becoming increasingly clear that if you have under 10K subscribers and rely on Beehiiv to do the majority of your rev-gen, and ESPECIALLY if you’re outside the United States, the answer is going to be No. It isn’t worth it. You’ll be able to get similar functionality at a lower startup cost, and can plug in affiliate ads via other networks.” “随着价格上涨，我认为越来越明显的是，如果你拥有不到 1 万名订阅者，并且主要依赖 Beehiiv 来实现收入增长，尤其是如果你身处美国境外，那么答案将是否定的。这不值得。你可以以更低的启动成本获得类似的功能，并通过其他网络接入联盟广告。”
Beehiiv has differentiated itself from other platforms by offering a trove of built-in features, including an integrated ad network, website personalization options, and podcast creation tools. The company recently launched a new feature that allows creators to build a community into their website. “It’s only the second time we’ve ever updated our plans and pricing in beehiiv’s near five year history,” Denk writes. “Over the past several years, we have greatly expanded the capabilities of the platform.” Beehiiv 通过提供大量内置功能（包括集成广告网络、网站个性化选项和播客创作工具）将自己与其他平台区分开来。该公司最近推出了一项新功能，允许创作者在网站内建立社区。“在 Beehiiv 近五年的历史中，这是我们第二次更新套餐和定价，”Denk 写道，“在过去的几年里，我们极大地扩展了平台的功能。”