TikTok rolls out an AI shopping assistant and one-click checkout
TikTok rolls out an AI shopping assistant and one-click checkout
TikTok 推出 AI 购物助手与一键结账功能
TikTok announced Monday that it’s launching an AI shopping assistant and a new in-app checkout feature that lets users buy directly from brands. TikTok describes its new Shopping Assistant as a conversational AI agent designed to help users discover and purchase products. The company says the assistant understands context and remembers users’ preferences and needs throughout the conversation. It offers real-time, AI-powered shopping guidance, such as product details, shipping information, sizing, availability, and help completing a purchase.
TikTok 周一宣布，将推出一款 AI 购物助手以及全新的应用内结账功能，允许用户直接向品牌方购买商品。TikTok 将其新的“购物助手”（Shopping Assistant）描述为一种对话式 AI 代理，旨在帮助用户发现并购买产品。该公司表示，该助手能够理解上下文，并在整个对话过程中记住用户的偏好和需求。它提供基于 AI 的实时购物指导，例如产品详情、物流信息、尺码、库存情况，并协助用户完成购买。
As for the new checkout feature, TikTok says users can buy directly from a brand from their For You feed (the app’s main, algorithm-driven video feed) with one click. The new features could allow TikTok to capture more of users’ shopping journeys, and potentially more transaction value, without sending them elsewhere. By pairing a shopping assistant with direct payments, TikTok is turning its impulse-driven discovery feed into a place where users can get answers to questions about a product and make a purchase on the spot.
关于新的结账功能，TikTok 表示用户可以直接从“为你推荐”（For You）信息流（该应用基于算法的主要视频流）中，通过一键操作直接向品牌购买商品。这些新功能可以让 TikTok 覆盖用户更多的购物旅程，并可能带来更高的交易价值，而无需将用户引导至其他平台。通过将购物助手与直接支付相结合，TikTok 正在将其以冲动消费为导向的发现信息流，转变为一个用户既能获取产品解答又能当场下单的购物场所。
By building an AI assistant for shopping directly in its app, TikTok also appears to be hoping that users will stay within its platform when they have questions about a product, rather than turning to outside AI tools like OpenAI’s ChatGPT. The company says these new features are being built in partnership with commerce platforms and payment providers including Salesforce, Shopify, Shoplazza, and Stripe, among others.
通过在应用内直接构建 AI 购物助手，TikTok 似乎也希望用户在对产品有疑问时能留在其平台上，而不是转向 OpenAI 的 ChatGPT 等外部 AI 工具。该公司表示，这些新功能是与包括 Salesforce、Shopify、Shoplazza 和 Stripe 在内的多家商业平台及支付服务商合作开发的。
While TikTok Shop, the app’s in-house marketplace, has been the platform’s main engine for the company’s e-commerce ambitions, these new features broaden its approach beyond the existing shopping hub. Rather than relying on TikTok Shop to drive purchases, the social network is now integrating shopping tools more directly into the broader app, including the For You feed.
虽然 TikTok Shop（该应用的内部市场）一直是该公司实现电商雄心的主要引擎，但这些新功能将其策略从现有的购物中心扩展开来。该社交网络不再仅仅依赖 TikTok Shop 来推动购买，而是将购物工具更直接地整合到更广泛的应用中，包括“为你推荐”信息流。
The expansion comes as TikTok’s influence on shopping continues to grow. According to TikTok’s Economic Impact Report that was released last week, activity on the platform helped generate $81 billion in GDP for U.S. businesses, while 54 million Americans said they had purchased a product after watching a TikTok video. TikTok Shop launched in the U.S. in September 2023. The market research firm eMarketer estimates it generated about $15.8 billion in U.S. sales in 2025, representing roughly 18% of all U.S. social commerce.
此次扩张正值 TikTok 在购物领域的影响力持续增长之际。根据上周发布的《TikTok 经济影响报告》，该平台上的活动帮助美国企业创造了 810 亿美元的 GDP，同时有 5400 万美国人表示他们在观看 TikTok 视频后购买了产品。TikTok Shop 于 2023 年 9 月在美国上线。市场研究公司 eMarketer 估计，该平台在 2025 年创造了约 158 亿美元的美国销售额，约占美国社交电商总额的 18%。