Omega Has New Bond Watches Even if There Isn’t a New James Bond

即使没有新的詹姆斯·邦德电影，欧米茄也推出了新款邦德腕表

It’s been five years since James Bond was on the silver screen in No Time to Die. For fans of the secret agent, the wait has been arduous, made even harder by the fact that Amazon, which now owns the franchise, still hasn’t chosen a successor to Daniel Craig, let alone started filming Bond’s resurrection. 距离詹姆斯·邦德最后一次出现在大银幕上的《007：无暇赴死》已经过去五年了。对于这位特工的粉丝来说，等待是漫长而煎熬的，更糟糕的是，现在拥有该系列版权的亚马逊尚未选出丹尼尔·克雷格的继任者，更不用说开始拍摄邦德的回归之作了。

But if it’s seemed like a long haul for fans, just think how it has felt for Omega, which counts on a steady stream of Bond action to regularly inject lots of lovely cash into the company via watch releases linked directly to the films. Omega’s last official Bond film tie-in watch was the titanium No Time to Die Seamaster prematurely launched back in 2019, ahead of the film’s then Covid-delayed release in 2021. 如果这对粉丝来说是一段漫长的等待，那么对于欧米茄来说感受则更为深刻。欧米茄一直依赖源源不断的邦德电影来通过联名腕表发布，为公司注入可观的现金流。欧米茄上一款官方邦德电影联名腕表是钛金属材质的《无暇赴死》海马系列，该表于2019年提前发布，而电影因疫情推迟至2021年才上映。

Considering that Swatch Group’s net profit collapsed by almost 90 percent to $32 million in 2025 (though, thankfully, things look rosier so far this year), we shouldn’t be surprised that Omega isn’t bothering to wait for Jeff Bezos to put his white cat down and proceed with world domination. As there’s no new Bond or Bond film to work with, Omega has decided to launch 007-themed watches anyway—not just one, but an entire collection totaling six Seamaster Divers. 考虑到斯沃琪集团（Swatch Group）2025年的净利润暴跌近90%，降至3200万美元（尽管谢天谢地，今年目前的情况看起来有所好转），我们不应感到惊讶，欧米茄不再愿意等待杰夫·贝佐斯放下他的白猫去推进他的“统治世界”计划。由于没有新的邦德演员或电影可供合作，欧米茄决定无论如何都要推出007主题腕表——不仅是一款，而是一个总计六款海马系列潜水表的完整系列。

You can hardly blame the brand. When Omega first strapped a Seamaster to Pierce Brosnan’s wrist in 1995’s GoldenEye, it reportedly saw a 20-fold sales increase. In 2012, Omega’s then-president Stephen Urquhart even told Variety that Omega’s sales “look like a stock market chart” that peaks during promotion of Bond films, then sinks afterward. “The films have had a very marked influence on sales,” Urquhart conceded. 你很难责怪这个品牌。1995年，当欧米茄首次将海马系列腕表戴在皮尔斯·布鲁斯南饰演的邦德手腕上时，据报道其销量增长了20倍。2012年，欧米茄时任总裁斯蒂芬·厄克特（Stephen Urquhart）甚至告诉《综艺》杂志，欧米茄的销售额“看起来就像一张股市图表”，在邦德电影宣传期间达到顶峰，随后便会回落。厄克特承认：“这些电影对销售额有着非常显著的影响。”

The new “James Bond and Spectre” collection is themed around good and evil, with three watches bearing the “007” symbol of James Bond, and three the octopus-like motif of Spectre, the fictional global terrorist organization in the series. 全新的“詹姆斯·邦德与幽灵党”（James Bond and Spectre）系列以善恶为主题，其中三款腕表带有詹姆斯·邦德的“007”标志，另外三款则带有该系列中虚构的全球恐怖组织“幽灵党”的章鱼状图案。

The six Seamaster Diver 300M watches share the same movement. However, the two non-limited stainless-steel editions are the core pieces, available individually at $8,600 each—one with a blue aluminum dial dedicated to James Bond, and the other black for dastardly Spectre fans. Both come on a brushed mesh bracelet. 这六款海马系列300米潜水表搭载相同的机芯。然而，两款非限量版精钢腕表是核心产品，单价为8600美元——其中一款采用蓝色铝制表盘，致敬詹姆斯·邦德；另一款则为黑色，专为“幽灵党”粉丝设计。两款腕表均配备拉丝网状表链。

The James Bond edition has a grade 5 titanium bezel, while the Spectre edition boasts a black ceramic bezel ring to match the dial’s blackened grained finish. 詹姆斯·邦德版腕表配有5级钛金属表圈，而幽灵党版腕表则拥有黑色陶瓷表圈，以呼应表盘的黑色颗粒饰面。

The remaining four Seamasters are split across two limited-edition numbered sets—one dedicated to Bond, the other to Spectre—capped at 77 boxes each. At a cool $89,800 per pair (Omega won’t sell them individually), you get one stainless-steel model on a brushed mesh bracelet, and a second in platinum-gold on leather. 其余四款海马腕表分为两套限量编号套装——一套致敬邦德，另一套致敬幽灵党——每套限量77盒。每套售价高达89,800美元（欧米茄不单独出售），你将获得一款配备拉丝网状表链的精钢表款，以及一款配备皮表带的铂金金表款。

Each set comes in a presentation box with an additional NATO strap, strap-changing tool, cuff links, a cord bracelet, a loupe, a leather travel pouch and card holder, and papers. In the James Bond set, the strap keepers are engraved with 007; in the Spectre set, the strap keepers carry the Spectre emblem. 每个套装都配有一个展示盒，内含额外的NATO表带、表带更换工具、袖扣、绳编手链、放大镜、皮革旅行袋、卡包以及相关文件。在詹姆斯·邦德套装中，表带环上刻有“007”字样；而在幽灵党套装中，表带环上则带有幽灵党徽章。

This collection is not the first time Omega has sought to leverage its Bond connection without a film peg. Back in May of this year, Omega unveiled the Seamaster Diver 300M Chronograph “007 First Light,” a new 44-mm chrono tied to 007 First Light, a James Bond game developed by the same studio responsible for the Hitman franchise. Originally designed as an in-game gadget, Omega turned it into a production model. 该系列并非欧米茄首次在没有电影上映的情况下利用其邦德联系。今年5月，欧米茄发布了海马系列300米潜水计时码表“007 First Light”，这是一款全新的44毫米计时码表，与《007 First Light》游戏相关联，该游戏由负责《杀手》（Hitman）系列的同一工作室开发。这款腕表最初是作为游戏内装备设计的，后来欧米茄将其转化为量产型号。

Back in 2012, there was the Seamaster James Bond 007 50th Anniversary watch with a red number 50 on the bezel. In 2019, there was an On Her Majesty’s Secret Service edition Seamaster to mark 50 years of the 1969 film, limited to 7,007 pieces. Then, in 2022, Omega released a Seamaster to coincide with 60 years of Bond movies. 早在2012年，欧米茄就曾推出过海马系列詹姆斯·邦德007五十周年纪念腕表，表圈上带有红色的数字“50”。2019年，为了纪念1969年电影《女王密使》上映50周年，欧米茄推出了限量7007枚的同名海马腕表。随后在2022年，欧米茄又发布了一款海马腕表，以纪念邦德电影诞生60周年。