It appears .agent and .agi are about to be the hot new domains

It appears .agent and .agi are about to be the hot new domains.

“.agent” 和 “.agi” 似乎即将成为热门的新域名。

ICANN’s latest top-level domain applications are out, and they are all about AI. By David Pierce, Oct 7, 2026, 6:46 PM UTC. What’s in a URL anymore, really. David Pierce is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired.

互联网名称与数字地址分配机构(ICANN)最新的顶级域名申请已经公布,且全部与人工智能有关。作者:David Pierce,2026年10月7日,世界标准时间下午6:46。说到底,现在的网址还有什么意义呢?David Pierce 是特约编辑兼 Vergecast 联合主持人,拥有超过十年的消费科技报道经验。此前曾供职于 Protocol、《华尔街日报》和《连线》杂志。

For the first time in years, the Internet Corporation for Assigned Names and Numbers — better known as ICANN — is accepting applications for new top-level domains. These are the suffixes at the end of all URLs, and you may know them as things like .com, .org, and .pizza.

多年来,互联网名称与数字地址分配机构(即 ICANN)首次开始接受新的顶级域名申请。这些是所有网址末尾的后缀,你可能对 .com、.org 和 .pizza 等后缀比较熟悉。

ICANN just announced the 1,615 applications that have been submitted so far, from 481 different applicants. The trend will not surprise you: AI is everywhere. Ten different companies, including both Meta and OpenAI, applied for the .agent domain. Seven, including OpenAI, applied for .agi. Six, including OpenAI, applied for .asi, clearly attempting to get in on President Trump’s demand to switch from “artificial intelligence” to “super intelligence.” Four companies applied for .intelligence, and Meta is one of two interested in the preposterously long .superintelligence. (OpenAI applied for a total of 15 TLDs; Meta wants a whopping 21.)

ICANN 刚刚公布了目前收到的 1,615 份申请,来自 481 个不同的申请者。这一趋势并不令人惊讶:人工智能无处不在。包括 Meta 和 OpenAI 在内的十家公司申请了 .agent 域名。包括 OpenAI 在内的七家公司申请了 .agi。包括 OpenAI 在内的六家公司申请了 .asi,显然是试图响应特朗普总统将“人工智能”改为“超级智能”的要求。四家公司申请了 .intelligence,而 Meta 是对长得离谱的 .superintelligence 感兴趣的两家公司之一。(OpenAI 总共申请了 15 个顶级域名;Meta 则申请了多达 21 个。)

There are, broadly, two types of domains in these applications. One is more generic, the kind of thing lots of people or companies might use. There are hundreds of those in this current batch, from .geek to .haha to .anime to .jackpot. There’s also my personal favorite new one, .itiswhatitis.

从广义上讲,这些申请中的域名分为两类。一类是更通用的,即许多人或公司可能会使用的类型。在当前这批申请中,有数百个这样的域名,从 .geek 到 .haha,再到 .anime 和 .jackpot。还有一个我个人最喜欢的新域名:.itiswhatitis。

The other is purely branded, giving a company its own TLD to use for its own purposes. There are 345 brand applications in this batch, including everything from .applebees and .bankofamerica to .zillow and .zoom. Meta applied for .facebook, .instagram, .messenger, .meta, .frommeta, and .threads, which it could use for many purposes; Bluesky applied for .bsky with the apparent intention of weaving the domain into its usernames; OpenAI applied for .chatgpt, .codex, .openai, .gpt, and others; Anthropic wants .anthropic and .claude. These strings could ultimately make for memorable product pages, social media usernames, and much more besides.

另一类是纯品牌域名,为公司提供专属的顶级域名以用于自身目的。这批申请中有 345 个品牌申请,涵盖了从 .applebees 和 .bankofamerica 到 .zillow 和 .zoom 的各种名称。Meta 申请了 .facebook、.instagram、.messenger、.meta、.frommeta 和 .threads,这些域名可用于多种用途;Bluesky 申请了 .bsky,显然打算将其融入用户名中;OpenAI 申请了 .chatgpt、.codex、.openai、.gpt 等;Anthropic 则想要 .anthropic 和 .claude。这些字符串最终可能会成为令人难忘的产品页面、社交媒体用户名以及更多其他用途。

It has mostly been a tough road for these alternate TLDs over the last few years. Some, like .ai or .app, have become somewhat popular thanks to various tech trends, but most people just never got used to the idea of typing .restaurant or .babysitting, and .com and a few others have actually become more important than ever. It’s interesting to see so many brands go for their own domain, which only Google and a few others have accomplished before.

过去几年,这些替代性顶级域名的发展之路大多比较艰难。虽然 .ai 或 .app 等一些域名因各种科技趋势而变得颇受欢迎,但大多数人从未习惯输入 .restaurant 或 .babysitting,而 .com 等少数几个域名实际上变得比以往任何时候都更加重要。看到这么多品牌争相申请自己的域名,这很有趣,此前只有谷歌等少数几家公司做到过这一点。

This is but one step in the process of creating a new top-level domain, and nothing will be made official before sometime next year. But it appears that even as the world becomes more filled with and mediated by AI, great domain names continue to matter. Even the AI companies think so.

这只是创建新顶级域名过程中的一步,在明年某个时间之前,一切都不会正式确定。但看起来,即使世界变得越来越充斥着人工智能并由其调解,优秀的域名依然重要。连人工智能公司自己也是这么认为的。