Teenage Engineering’s CEO says it’ll stop making synths

Teenage Engineering 的首席执行官表示将停止生产合成器。

The end could be nigh for the iconic OP-1 according to a Highsnobiety interview.

根据 Highsnobiety 的采访，标志性的 OP-1 可能即将迎来终结。

Teenage Engineering founder and CEO Jesper Kouthoofd told Highsnobiety that it plans to stop making synths. And yes, that includes the iconic OP-1, which put the company on the map.

Teenage Engineering 的创始人兼首席执行官 Jesper Kouthoofd 告诉 Highsnobiety，公司计划停止生产合成器。没错，这包括让该公司声名鹊起的标志性产品 OP-1。

TE isn’t just a music gear maker; it’s also a sought-after design firm. It’s collaborated with Ikea, Nothing, and Playdate, among others. But almost everything the company makes itself — the OP-1, the OP-XY, EP-133, TP-7, et cetera — is music or audio-focused. Which makes the supposed decision to abandon the market all the more confusing.

TE 不仅仅是一家音乐设备制造商，它还是一家备受追捧的设计公司。它曾与宜家 (Ikea)、Nothing 和 Playdate 等公司合作。但该公司几乎所有自主生产的产品——如 OP-1、OP-XY、EP-133、TP-7 等——都专注于音乐或音频领域。这使得其放弃该市场的决定显得更加令人困惑。

Here’s the relevant quote from Highsnobiety: Kouthoofd tells me that, as part of a reorganization last fall, he announced to his team he is planning to stop making synthesizers altogether. The OP-1 is no exception. Launched in 2011, it put Teenage Engineering on the map and has been central to its success ever since.

以下是来自 Highsnobiety 的相关引述：Kouthoofd 告诉我，作为去年秋季重组的一部分，他向团队宣布计划彻底停止生产合成器。OP-1 也不例外。该产品于 2011 年推出，让 Teenage Engineering 一举成名，并自此成为其成功的核心。

“Everyone was like, ‘What are you talking about?’ But I’ve come to the conclusion that, for us, the products aren’t the business,” Kouthoofd says. “We can be so much more than that.”

“每个人都问，‘你在说什么？’但我得出的结论是，对我们来说，产品并不是业务本身，” Kouthoofd 说，“我们可以做得更多。”

Teenage Engineering did not immediately return a request for comment.

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