Shopify opens its catalog up to more AI agents

Shopify previously announced a partnership with Meta’s Muse for AI-powered shopping and checkout.

Shopify 先前宣布与 Meta 的 Muse 达成合作，旨在提供人工智能驱动的购物与结账体验。

More AI agents will soon be able to browse and purchase from Shopify listings, marking an expansion of the company’s agentic commerce ambitions.

更多的 AI 智能体很快将能够浏览并购买 Shopify 上的商品，这标志着该公司在智能体商务领域的雄心进一步扩张。

Shopify announced Tuesday it will let shoppers configure their AI agents to purchase products on their behalf, giving more agents access to over a billion listings in Shopify’s catalog. (The catalog consists of both items on and off Shopify storefronts.)

Shopify 周二宣布，将允许购物者配置其 AI 智能体代为购买产品，从而让更多的智能体能够访问 Shopify 目录中超过十亿件商品。（该目录包含 Shopify 店铺内外的商品。）

In September, Shopify announced it was partnering with Meta to allow its Muse agent to browse and purchase items on a human’s behalf; now, shoppers can use any agent without a partnership integration.

今年 9 月，Shopify 宣布与 Meta 合作，允许其 Muse 智能体代用户浏览并购买商品；现在，购物者无需通过合作集成即可使用任何智能体。

To set up the feature, customers connect an agent with their account on Shop, a Shopify-owned platform that consolidates orders, tracks packages, and recommends products. Like the Muse partnership, customers use the one-click Shop Pay feature to check out within the conversation with the agent.

要设置此功能，客户需将智能体连接到其 Shop 账户。Shop 是 Shopify 旗下的平台，用于整合订单、追踪包裹并推荐产品。与 Muse 的合作一样，客户可以使用“一键支付”（Shop Pay）功能，在与智能体的对话中完成结账。

Orders placed through the agent are funneled back to the Shop app. Shopify is marketing the feature as a “personal shopper” that humans can give rules to, like setting budget guardrails or only displaying products with fast shipping. Buyers must approve each purchase.

通过智能体下的订单会汇总回 Shop 应用程序。Shopify 将此功能营销为“私人购物助理”，用户可以为其设定规则，例如设置预算限制或仅显示提供快速配送的产品。买家必须批准每一笔购买。

E-commerce has become one of the battlegrounds in the era of AI — it’s no coincidence that many demos of agentic tools end with a transaction, whether it’s buying clothing, booking a flight, or ordering takeout on a human’s behalf.

电子商务已成为人工智能时代的战场之一——许多智能体工具的演示最终都以交易告终，这并非巧合，无论是代人购买服装、预订航班还是订购外卖，皆是如此。

The tech industry, including big commerce players like Google and Amazon, are investing in AI-driven shopping tools where the end goal is an “agent” purchasing things for a human user. It’s also the basis of an ongoing fight between Amazon and AI companies like Perplexity — and more recently, Meta’s Muse — over whether agents should be able to shop on a customer’s behalf.

包括谷歌和亚马逊在内的科技行业巨头正在投资人工智能驱动的购物工具，其最终目标是让“智能体”为人类用户购买商品。这也是亚马逊与 Perplexity 等人工智能公司（以及最近的 Meta Muse）之间持续争论的焦点，即智能体是否应该被允许代表客户进行购物。