Skydance’s Discovery+ prices increase by up to 20 percent

Discovery+ subscription prices went up today. Ad-free plans for new subscribers went from $10 per month to $12/month. Ad-based plans went from $6 to $7. The new prices take effect for new subscribers immediately.

Discovery+ 的订阅价格于今日上调。新订阅用户的无广告套餐价格从每月 10 美元涨至 12 美元，含广告套餐则从 6 美元涨至 7 美元。新价格对新订阅用户即刻生效。

Current subscribers to the streaming service, which primarily features unscripted content, like reality shows and documentaries, will receive 30 days’ notice before the new prices take effect, starting with bills issued as of November 12. The higher prices come a week after Paramount Skydance bought Discovery+ parent company Warner Bros. Discovery (WBD), forming Skydance.

该流媒体服务主要提供真人秀和纪录片等非剧本类内容，现有订阅用户将在新价格生效前收到 30 天通知，调整将从 11 月 12 日起开出的账单开始。此次涨价发生于派拉蒙 Skydance 收购 Discovery+ 母公司华纳兄弟探索（WBD）并组建 Skydance 一周之后。

However, a Skydance spokesperson told Ars Technica that the pricing changes were in the works before Discovery+ knew about the merger’s closing date and were not planned in anticipation of a merger. The spokesperson said that Discovery+’s prices are regularly evaluated to ensure that they are in line with the content and experience that the service offers, and the new prices reflect that.

然而，Skydance 发言人向 Ars Technica 表示，此次价格调整在 Discovery+ 得知合并完成日期之前就已经在筹备中，并非为了应对合并而计划。该发言人称，Discovery+ 会定期评估价格，以确保其与服务所提供的内容和体验相符，而新价格正是这一评估的体现。

Discovery+ has increased its prices three times since launching in 2012. Before today, the most recent price hike occurred in January 2025, when ad-based monthly subscriptions increased from $5 to $6, and ad-free plans went from $9 to $10.

自 2012 年推出以来，Discovery+ 已三次上调价格。在今天之前，最近一次涨价发生在 2025 年 1 月，当时含广告月度订阅价格从 5 美元涨至 6 美元，无广告套餐则从 9 美元涨至 10 美元。

Discovery+ has been a smaller streaming venture for WBD, whose flagship streaming service was HBO Max. However, the service has been profitable since at least 2023, and executives have noted its low cancellation rates. In a February earnings call, JB Perette, WBD’s CEO and president of global streaming and games, confirmed Discovery+’s continuing profitability and called the service “a tremendous opportunity” with “a lot more ahead for us,” per a transcript.

对于 WBD 而言，Discovery+ 一直是一个规模较小的流媒体项目，其旗舰流媒体服务是 HBO Max。然而，该服务至少从 2023 年起就已经实现盈利，高管们也注意到了其较低的退订率。根据一份会议记录，在 2 月份的财报电话会议上，WBD 全球流媒体和游戏业务首席执行官兼总裁 JB Perette 确认了 Discovery+ 的持续盈利能力，并称该服务是“一个巨大的机遇”，且“未来还有更多潜力”。

In 2022, WBD said Discovery+ had 24 million subscribers. Further details about the niche streaming service’s subscriber count or profitability haven’t been provided. We have yet to see what changes the new media conglomerate Skydance will make to Discovery+ in the coming months.

2022 年，WBD 曾表示 Discovery+ 拥有 2400 万订阅用户。关于该小众流媒体服务的订阅人数或盈利能力的更多细节尚未披露。我们尚不清楚新媒体集团 Skydance 在未来几个月内会对 Discovery+ 做出哪些调整。

In an announcement last week, Skydance said it would combine all of its direct-to-consumer streaming services, which would include Paramount+ and the newly acquired Discovery+ and HBO Max, “into a single service over time.” That combined service could be expensive, especially given Discovery+’s new price.

在上周的一份公告中，Skydance 表示将把其所有直接面向消费者的流媒体服务（包括 Paramount+ 以及新收购的 Discovery+ 和 HBO Max）“随着时间的推移整合为单一服务”。考虑到 Discovery+ 的新价格，这一整合后的服务可能会很昂贵。