Plex now helps sell movie theater tickets
Plex now helps sell movie theater tickets
Plex, which made a name for itself by letting users share movies they own, is now helping sell movie theater tickets. The company is looking to monetize its content-discovery capabilities and expand its business beyond its media server software.
Plex 以允许用户分享其拥有的电影而闻名，现在它开始协助销售电影票。该公司正寻求将其内容发现功能货币化，并将其业务扩展到媒体服务器软件之外。
Plex partnered with Fandango, which has sold movie tickets since 2000, to drive ticket sales from people searching for movies to stream. Per the announcement: Starting today, Plex users in the US will see a Fandango ticketing option on title pages for movies currently playing in theaters, allowing them to click through to Fandango to find showtimes and purchase tickets.
Plex 与自 2000 年以来一直销售电影票的 Fandango 达成合作，旨在通过搜索流媒体电影的用户来推动门票销售。根据公告：从今天开始，美国的 Plex 用户将在当前院线上映电影的标题页面上看到 Fandango 的购票选项，点击即可跳转至 Fandango 查询场次并购买电影票。
The integration also enables direct attribution through Kochava, giving studios and advertisers greater visibility into how campaigns and audience engagement translate into ticket sales. Fandango says it sells tickets for 31,000 movie theater screens in the US.
此次整合还通过 Kochava 实现了直接归因，使制片厂和广告商能够更清晰地了解营销活动和受众参与度如何转化为门票销售。Fandango 表示，其在美国为 31,000 块电影银幕提供售票服务。
The Plex deal allows it to leverage data from Plex’s streaming service (Plex claims users of the service “make more than 100 million streaming decisions each month”), including “ratings and cross-platform viewing” to gain “insight into audience intent,” the announcement said.
公告称，与 Plex 的协议使其能够利用 Plex 流媒体服务的数据（Plex 声称该服务的用户“每月做出超过 1 亿次流媒体决策”），包括“评分和跨平台观看”数据，从而获得对“受众意图的洞察”。
“Plex has a unique view into what movie fans are actively considering, from what they’re searching for to what they’re watching across services,” Jerramy Hainline, executive vice president at Fandango, said in a statement. “By connecting those discovery signals with Fandango ticketing, we’re making it easier for fans to turn that interest into a trip to the theater, while giving studios and advertisers a more direct, measurable path to ticket sales.”
Fandango 执行副总裁 Jerramy Hainline 在一份声明中表示：“Plex 对影迷们正在积极考虑的内容有着独特的视角，从他们的搜索内容到他们在各个服务平台上的观看行为。通过将这些发现信号与 Fandango 的票务系统连接起来，我们让影迷更容易将这种兴趣转化为一次影院之行，同时也为制片厂和广告商提供了一条更直接、可衡量的门票销售途径。”
Plex, meanwhile, is aiming to be “the place where people can discover what to watch, regardless of where that content lives,” Scott Olechowski, Plex’s co-founder and chief product officer, said in a statement. Content discovery is a frequently cited challenge in the streaming industry, with various players, including smart TV OS operators, streaming service providers, and generative AI chatbots, trying to crack it.
与此同时，Plex 联合创始人兼首席产品官 Scott Olechowski 在声明中表示，Plex 的目标是成为“人们发现观看内容的首选之地，无论这些内容存储在哪里”。内容发现是流媒体行业经常提到的挑战，包括智能电视操作系统运营商、流媒体服务提供商和生成式 AI 聊天机器人在内的各方都在试图攻克这一难题。
If Plex could use its user data to drive worthwhile recommendations, monetizing its content discovery could prove lucrative. “For studios and advertisers, we’re also creating a more measurable path from discovery to purchase, helping marketers understand which campaigns are converting,” Olechowski said.
如果 Plex 能够利用其用户数据来推动有价值的推荐，那么将其内容发现功能货币化可能会带来丰厚的利润。Olechowski 说：“对于制片厂和广告商，我们也在创造一条从发现到购买的更可衡量的路径，帮助营销人员了解哪些活动正在实现转化。”
Plex’s Fandango partnership contrasts with its media server business, which lets users share movies they own with friends and family without paying Hollywood licensing fees. The foray into movie ticket sales comes over two-and-a-half years after Plex launched its streaming service, where people can rent movies.
Plex 与 Fandango 的合作与其媒体服务器业务形成了对比，后者允许用户与亲友分享自己拥有的电影，而无需支付好莱坞的许可费用。此次进军电影票销售领域，距离 Plex 推出可供用户租赁电影的流媒体服务已过去两年半多。
Plex also launched a free ad-supported television (FAST) streaming service and has added social media capabilities to its platform. These ventures give Plex additional revenue streams beyond its media server software.
Plex 还推出了免费广告支持电视（FAST）流媒体服务，并为其平台增加了社交媒体功能。这些举措为 Plex 提供了除媒体服务器软件之外的额外收入来源。
As it stands, the businesses coexist peacefully: Someone who only wants to use Plex for media hosting doesn’t have to use Plex’s on-demand streaming services. They can also opt out of some of Plex’s data sharing. (Notably, Plex says it collects data from media server users “searching on Plex.”)
目前，这些业务和平共存：只想使用 Plex 进行媒体托管的用户不必使用其点播流媒体服务。他们还可以选择退出 Plex 的部分数据共享。（值得注意的是，Plex 表示会收集媒体服务器用户在“Plex 上搜索”的数据。）
On the media-hosting side, Plex has discussed challenges in making lifetime passes financially sustainable. Its new businesses may help fund advancements and/or maintenance to Plex’s media software. At the same time, the company appears largely focused on building out the non-server-software aspects of its business.
在媒体托管方面，Plex 曾讨论过使终身会员资格在财务上可持续的挑战。其新业务可能有助于资助 Plex 媒体软件的升级和/或维护。与此同时，该公司似乎主要专注于拓展其非服务器软件业务。