Above the 911? Porsche previews a new mid-engined supercar.
Above the 911? Porsche previews a new mid-engined supercar.
Porsche showed us a preview of a new model this afternoon as it unveiled the Mission S concept in New York. It’s a mid-engined sports car that will slot into the Porsche range above the 911. But this won’t be a limited-run car like the Carrera GT or 918 Spyder—instead it will be a regular production model, part of Porsche’s plan to dig itself out of a financial hole by 2035.
保时捷于今天下午在纽约发布了 Mission S 概念车,向我们展示了一款新车型的预览。这是一款中置引擎跑车,其定位将在保时捷产品序列中高于 911。但这不会像 Carrera GT 或 918 Spyder 那样限量生产,而是作为常规量产车型,属于保时捷到 2035 年摆脱财务困境计划的一部分。
Things have been tough for the German automaker of late. Just three years ago its profit margin was the envy of the industry at 18 percent; last year it collapsed to just 1 percent. It has recovered a little since then, and Porsche’s board has a plan to get back to double-digit margins by 2035, called “Sportwagenschmiede ’35,” which involves prioritizing “value over volume,” with greater individualization for customers—and the associated higher selling prices that come with it.
这家德国汽车制造商近来处境艰难。仅仅三年前,其 18% 的利润率还令整个行业羡慕不已;而去年这一数字暴跌至仅 1%。此后情况有所回升,保时捷董事会制定了一项名为“Sportwagenschmiede ’35”的计划,旨在到 2035 年将利润率恢复到两位数。该计划强调“以价值为重,而非销量”,通过为客户提供更高的个性化定制,从而带来更高的售价。
“We are pursuing a clear plan with our strategy Sportwagenschmiede ’35. The ultimate goal is to further strengthen our unique sports car brand–across all model lines and with new, highly desirable models in particularly high-margin segments,” said Porsche Chairman Michael Leiters.
保时捷董事长迈克尔·莱特斯(Michael Leiters)表示:“我们正通过‘Sportwagenschmiede ’35’ 战略执行一项明确的计划。最终目标是进一步加强我们独特的跑车品牌——覆盖所有车型系列,并在利润率特别高的细分市场推出令人向往的新车型。”
Some of that restructuring will involve laying off 9,000 people, part of a larger effort by Volkswagen Group (which owns Porsche) to reduce headcount over the next decade. But new models are planned, too: the electric 718 Boxster/Cayman, a smaller SUV below the Macan due in 2028 with both gasoline and plug-in powertrains, as well as new models in larger, more expensive segments alongside the Cayenne and Panamera. And, as we learned today, a mid-engined supercar.
部分重组工作将涉及裁员 9,000 人,这是大众汽车集团(保时捷的母公司)未来十年缩减员工规模计划的一部分。但同时也有新车型的规划:电动版 718 Boxster/Cayman、预计于 2028 年推出且提供汽油和插电式动力系统的 Macan 以下小型 SUV,以及与 Cayenne 和 Panamera 同级别、更大且更昂贵的新车型。正如我们今天所知,还有一款中置引擎超级跑车。
“The Mission S provides a glimpse of the ideas and design features that will shape Porsche in the coming years,” said Leiters. “At the same time, the Mission S represents a mid-engined supersports car platform positioned above the 911—not as a one-off hypercar, but as a permanent and versatile addition to our customer offering.”
莱特斯表示:“Mission S 展示了未来几年塑造保时捷的理念和设计特征。同时,Mission S 代表了一个定位在 911 之上的中置引擎超级跑车平台——它不是一次性的顶级超跑,而是我们客户产品阵容中一个永久且多功能的补充。”
The Mission S previews the look and feel of future Porsches both inside and out. There are nods to previous Porsches like the 917, 928, 959, and GT1 in the exterior styling, although from some angles I’m also getting Aston Martin One-77 and BMW i8. The interior, meanwhile, takes inspiration from Porsche’s early history with the 356 and 550 Spyder. In particular, Porsche says the Mission S has a focus on the driver experience with a mix of haptic and digital feedback. Screen haters take note—there is no passenger display (hurrah!) or even a central infotainment screen. Instead, your smartphone docks onto a MagSafe connector.
Mission S 预示了未来保时捷内外饰的设计风格。外观造型致敬了 917、928、959 和 GT1 等经典车型,尽管从某些角度看,我还能联想到阿斯顿·马丁 One-77 和宝马 i8。内饰方面,其灵感源自保时捷早期的 356 和 550 Spyder。保时捷特别指出,Mission S 通过触觉和数字反馈的结合,专注于驾驶体验。讨厌屏幕的人请注意——车内没有副驾显示屏(太棒了!),甚至没有中央信息娱乐屏幕。取而代之的是,你的智能手机可以吸附在 MagSafe 连接器上。
We don’t have any information on the Mission S’s powertrain. Given the exhaust pipes at the rear, it’s safe to assume it will be an internal combustion engine. There are good chances it will feature a flat-eight cylinder engine behind the cockpit, similar to the 908 race car (or the engine recently shown off by Ruf)—rumors have been swirling for a week now that Porsche would build a flat-eight. Whether or not it will feature forced induction or hybridization is unclear, but given Porsche recently developed its electric T-Hybrid system, it’s reasonable to expect both.
我们目前没有任何关于 Mission S 动力总成的信息。鉴于车尾的排气管,可以肯定它将搭载内燃机。它很有可能在驾驶舱后方配备一台水平对置八缸发动机,类似于 908 赛车(或 Ruf 最近展示的发动机)——关于保时捷将制造水平对置八缸发动机的传闻已经流传了一周。它是否会采用强制进气或混合动力系统尚不清楚,但考虑到保时捷最近开发了电动 T-Hybrid 系统,预计两者兼备是合理的。