Bluesky expands its AI-powered Attie app to let anyone build websites, games, and more

Open social network Bluesky is once again expanding beyond its flagship app. At TechCrunch Disrupt 2026 on Thursday, the company announced the launch of a new tool that allows creators to make websites, quizzes, games, polls, and other interactive experiences. The tool is an expansion of Attie, Bluesky’s more experimental platform, which initially offered AI-powered technology for building custom social feeds.

开放式社交网络 Bluesky 再次超越其旗舰应用进行扩张。周四在 TechCrunch Disrupt 2026 大会上，该公司宣布推出一款新工具，允许创作者制作网站、测验、游戏、投票以及其他互动体验。该工具是 Bluesky 实验性平台 Attie 的扩展，该平台最初提供用于构建自定义社交信息流的 AI 技术。

With its new creation capabilities, the idea is to allow everyday users to create the kind of experiences that previously only software developers could build. These user-created games, sites, and other experiences will also live on the same AT Protocol (ATProto) that powers Bluesky and other decentralized social apps that make up the decentralized social web known as the Atmosphere.

凭借这些新的创作功能，其理念是让普通用户能够创建以往只有软件开发人员才能构建的体验。这些由用户创建的游戏、网站和其他体验也将运行在与 Bluesky 相同的 AT 协议 (ATProto) 之上，该协议同时也支持构成“大气层”(Atmosphere) 去中心化社交网络的其他去中心化社交应用。

Bluesky CEO Toni Schneider shared the news of Attie’s new capabilities during an interview at Disrupt, saying, “We’re adding a feature to our Attie product that allows you to build sites and social experiences again for a group of people. So think of it as … social vibe coding or vibe coding for your community.”

Bluesky 首席执行官 Toni Schneider 在 Disrupt 的采访中分享了 Attie 新功能的消息，他表示：“我们正在为 Attie 产品添加一项功能，让你能够再次为一群人构建网站和社交体验。所以可以把它看作是……社交氛围编程，或者为你所在的社区进行氛围编程。”

The exec, a former CEO of Automattic and a partner at True Ventures, had previously been leading the company on an interim basis after former CEO Jay Graber stepped down in March to become Bluesky’s chief innovation officer. Now he’s taking charge of the company as it enters the AI era. Attie offers Bluesky a playground where it can try out AI-powered ideas like this.

这位高管曾担任 Automattic 的首席执行官，也是 True Ventures 的合伙人。在前任首席执行官 Jay Graber 于三月份卸任并转任 Bluesky 首席创新官后，他此前一直以临时身份领导公司。现在，随着公司进入人工智能时代，他正式接管了公司。Attie 为 Bluesky 提供了一个试验场，使其能够尝试此类人工智能驱动的创意。

“Vibe coding today is kind of a single-user, solo experience,” Schneider explained. “And what I want to be able to do is build together or build for a group of people, and that’s what this product does.” When creators build with Attie, they’re connected to their ATProto identity. Plus, Attie will suggest things users might want to make based on their public Bluesky profiles.

“今天的氛围编程更像是一种单用户、独自进行的体验，”Schneider 解释道。“而我想要实现的是共同构建或为一群人构建，这正是该产品所做的。”当创作者使用 Attie 进行构建时，他们会与自己的 ATProto 身份相关联。此外，Attie 还会根据用户的公开 Bluesky 个人资料，建议他们可能想要制作的内容。

To build with Attie, users can bring their own AI model or use open-weight options, and the resulting sites and games can then tap into Bluesky’s wider audience, noted Bluesky COO Rose Wang. “Everybody is building … But the big question is: Who’s using the thing you’re building, because we haven’t solved that problem with distribution,” she said. “What makes Attie so interesting is that it comes with the Bluesky distribution, so it doesn’t stand alone.”

Bluesky 首席运营官 Rose Wang 指出，用户可以使用自己的 AI 模型或使用开放权重选项来通过 Attie 进行构建，由此产生的网站和游戏可以利用 Bluesky 更广泛的受众。“每个人都在构建……但最大的问题是：谁在使用你构建的东西，因为我们还没有解决分发问题，”她说。“Attie 的有趣之处在于它自带 Bluesky 的分发渠道，所以它不是孤立存在的。”

That network today has 47 million registered users, though it’s seen a decline in engagement, as some users who tested it out later returned to X. Beyond being a testing ground for new ideas, Attie ties into Bluesky’s larger plans to reinvigorate activity on its network by focusing on both developers and communities in the months ahead.

该网络目前拥有 4700 万注册用户，尽管其参与度有所下降，因为一些尝试过该平台的用户后来又回到了 X。除了作为新创意的试验场外，Attie 还与 Bluesky 的宏大计划相契合，即在未来几个月内通过关注开发者和社区来重振其网络活力。

Those areas will also be supercharged by the protocol’s forthcoming support for private data, which Schneider said has been the biggest request from developers. Private data is now in alpha testing, with plans for a rollout by the end of the year, he said. “There should be lots and lots of these fun, small social experiences for your friends,” said Schneider, referencing the types of projects Attie will enable. “We don’t all have to go communicate with the entire world all the time.”

这些领域还将通过该协议即将推出的私有数据支持得到进一步加强，Schneider 表示这是开发者最迫切的需求。他说，私有数据目前处于 Alpha 测试阶段，计划在年底前推出。“应该有大量这种为你的朋友准备的有趣、小型的社交体验，”Schneider 在提到 Attie 将实现的各种项目时说道。“我们不必总是与全世界进行交流。”